Emily Polinsky

Experience

• 

  Wet 'N' Wild Waterworld

  May 2014 - Sept 2017

  Head Lifeguard

  - Led recruitment, training, and management of over 130 lifeguards each year- Created and organized over 200 training activities, in-services and accommodations for large groups- Increased safety standards by consistently achieving "World Class" standard in bi-seasonal lifeguard index audits by the National Aquatic Safety Company- Coordinated multiple annual community events such as the Christian Castle Lifeguard Olympics and the World's Largest Swimming Lesson- Awarded the first ever "Safety Sentinel" award for increasing level of guest and employee safety - Led lifeguard management and operation procedures during opening of the park's first family raft ride, Jaguar Falls, in 2017- Effectively communicated needs of employees and customers by handlingquestions, interpreting and administering contracts, and directing conflict resolution Show less

• 

  KELLY MEMORIAL FOOD PANTRY

  Sept 2017 - Jan 2018

  Digital Communications Intern

  - Created and maintained all social media campaigns which resulted in a 17%increase in monetary donations as compared to previous year- Produced promotional videos for use in future fundraising efforts

• 

  Candlelighters of El Paso

  Feb 2018 - Feb 2019

  Digital Marketing Intern

  - Doubled fundraiser event attendance for the annual "Walk of Hope" by utilizing social media channels- Wrote and distributed press releases for a variety of events- Provided copywriting for website, email marketing, radio commercials and grants- Created social media calendar and content for events- Configured advertising placements on social media- Designed promotional print materials such as flyer, postcards, calendar, and brochure

• 

  Wet 'N' Wild Waterworld

  Apr 2018 - now

  - Coordinated startup, integration, and management of full Point-of-Sale system general admission, season passes, retail & rentals, food and beverage, online ticketing and reservations. Manage pricing schedules and online bookings through static and dynamic pricing with online partners.- Manage organization of consignment ticket program by handling the creation, contracts, inventory, distribution and sales of over 80,000 tickets each year for local sales partners.- Develop and distribute Public Relations & Community Outreach efforts- Manage online reputation and media relations by coordinating event planning for events like the annual Lifeguard Olympics, World's Largest Swim Lesson, and the opening of several new attractions.- Organize and maintain sensitive legal case files and paperwork. Experience conducting legal investigations for incidents as well as research, drafting and reviewing documents for claims handling.- Developed and taught a new training program for senior staff and supervisors on topics such as culture, safety, leadership, customer service, and positive motivation strategies. Show less - Led creation of new in-house social media department and oversaw allaspects of content creation from initial concept to final production- Produced and directed over 700 videos for social media which have earnedover 7M views and 20M impressions- Streamlined social media marketing budegts and strategy which allowed for adecrease in traditional ad spend by 50%- Managed marketing budgets for several target audiences across all digital campaigns including promotions, digital advertising, and social media advertising- Developed marketing promotions and materials which increased season pass sales by more than 46% year-over-year- Creation and management of dynamic email marketing campaigns from messaging, design, and segmentation for over 38,000 subscribers- Developed Buyer Persona research studies in key marketing demographics to inform future marketing efforts- Experience working with social media advertising and analytics for platforms like Facebook, Instagram, TikTok, Snapchat, Twitter, Google Analytics and LinkedIn- Define metrics and manage the bi-weekly and monthly advertising and social media reports for executives on key campaigns to inform marketing decisions, budget allocation, content calendar, goals and staffing- Successfully developed a TikTok account for the brand’s mascot, Freddy the Frog, which gained over 20,000 followers during it's first year- Crafted unique company slogan and brand style guidelines- Promoted strategic use of user generated content through gamification and events like #FindFreddy, #BellyFlopFriday, and Golden Hour Show less

  • Marketing Director

    Oct 2023 - now

  • Executive Assistant

    Feb 2019 - Dec 2023

  • Digital Media Manager

    Apr 2018 - Dec 2023