
Kylie Kraft
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About me
Influencer Marketing Manager at Wpromote
Education

Salisbury University
2016 - 2020Bachelor's degree Marketing/Marketing Management, General
Experience

Fins Ale House & Raw Bar
May 2017 - Jan 2020Server• Familiarized guests with menu and daily specials, accurately recording food and drink orders• Up-sold guests on food and drink items• Communicated accurately and professional with front of the house and back of the house staff• Maintained restaurant cleanliness • Provided exceptional and personalized customer service

Boohoo Group PLC
Jul 2019 - Dec 2021Student Brand Ambassador• Create and manage influencer strategies around consumer and corporate priorities• Assist in building brand/company reputation and brand strength• Promote products and marketing campaigns • Broad degree of fashion and retail knowledge and awareness to support strategic plans• Grow engagement on relevant social channels through high-quality influencer content • Increase direct sales through social channels as a result of influencer content• Work closely with brank marketing team to coordinate content with annual/seasonal promotions Show less

Griot's Garage
Jan 2020 - Jan 2022Event Email Specialist & Contract Sales• Attend national trade shows and special events • Demonstration and product sales • Provide a high level of customer engagement and customer service • Record breaking sales fiscal year 2021

The Shady Sun Tanning Co.
Mar 2020 - Dec 2021Social Media Manager• Responsible for managing and posting across all social media platforms• Develop relevant content for target customers• Development of brand awareness and online reputation• Identify and manage influencers/ambassadors• Provide a high level of customer service to all clients

BENNETT CREEK ANIMAL HOSPITAL LLC
Oct 2020 - Jul 2023Veterinary Assistant• Responsible for delivering an exceptional customer experience for clients and pets• Set appointments, process billing, and oversee medication refills • Seek customer feedback to drive process improvements • Responsible for managing and posting across several social media platforms

Awin Global
Feb 2022 - May 2023Influencer Marketing Executive
Private Label Beauty & Wellness
May 2023 - Jul 2023Influencer Relations Manager- Identify, recruit, and manage influencer partnerships, including both established influencers with existing brands and emerging talent looking to launch their personal brand.- Support influencers in building their online presence, including assisting with website development, branding, and setting up Shopify stores.- Act as the primary liaison between influencers and internal teams, ensuring alignment with product development and marketing objectives.- Provide ongoing support and guidance to influencers, helping them scale their brands and maximize their online potential. Show less

Wpromote
Jul 2023 - nowInfluencer Marketing Manager• Responsible for creating and implementing Influencer Marketing strategies that align with client objectives and business goals across organic and paid channels. • Oversee the execution of influencer campaigns from audience research and outreach to contracting negotiations, content creation and review, and final reporting on KPIs such as awareness, engagement, and conversions. • Identify and build relationships with relevant influencers and talent managers who align closely with client targets Show less
Licenses & Certifications

Content Marketing Certification
HubSpot AcademyApr 2019
Google analytics
GoogleApr 2019
Inbound Marketing Certification
HubSpot AcademyMar 2019
Honors & Awards
- Awarded to Kylie KraftLambda Pi Eta National Communications Honors Society - Oct 2018
Languages
- spSpanish
- geGerman
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