Sarah Akkad

Experience

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  PSB INDUSTRIES GROUP

  Aug 2016 - Sept 2017

  Digital Communication Officer

  PSB INDUSTRIES GROUP is an international industrial actor specialized in packaging and specialty chemicals. It owns 4 brands: Baikowski, Texen, Plastibell, CGL Pack. - 24 industrial plants - 2500+ people► Digital Communication (website, social medias): developed brand awareness and the employer brand of the Group in order to implement the talent acquisition strategy► Financial Communication (Group listed on the stock exchange since 1955): ensured the online visibility of legal informations, designed the 2016 annual financial report by interacting with finance teams► Internal Communication: was in charge of the elaboration of internal newsletters, was responsible of the international deployment of an internal barometer survey for all collaborators► Events: organized professional trade shows and sport events gathering more than 130 collaborators Show less

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  Vinatis

  Sept 2017 - Jul 2023

  Traffic Manager

  Vinatis is a France based leader in the online wine market. The company exports to European countries, and owns French, German, UK, Italian, Spanish and Portuguese websites. Mission: Responsible for the traffic acquisition campaigns on our international markets (United-Kingdom, Germany, Italy, Spain, Portugal). Definition of the traffic acquisition strategy in a context of international expansion. Actions:► Execute and monitor acquisition campaigns (SEM, Display, Retargeting, Comparateurs...) and manage monthly budget► Develop and manage affiliate programs► Optimize product feeds► Manage media partnerships► Management of Email Marketing Campaigns and creation of HTML templates► In depth analysis of KPIs in order to reach our goals (CAC, ROI, revenue...)► Create reports in narrow collaboration with differents internal teams (SEO, international website managers...) to communicate relevant metrics► Digital Marketing watchTools: Google Analytics, Google Ads, Google Shopping, Microsoft Bing Ads, Facebook Ads, Tag Commander, SEMrush, Notepad++, Google Data Studio, Trello... Show less

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  MMG | Millet Mountain Group

  Apr 2023 - now

  Traffic Manager