Sarah Akkad

Sarah Akkad

Digital Communication Officer

Followers of Sarah Akkad616 followers
location of Sarah AkkadAnnecy, Auvergne-Rhône-Alpes, France

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  • Timeline

  • About me

    Traffic Manager

  • Education

    • IAE Savoie Mont-Blanc

      2016 - 2018
      Master's Degree in Marketing and Sustainable Development Marketing

      OBJECTIVES OF THE TRAINING► Provide students with solid skills regarding administration, management and marketing.► Getting specialized on 2 fields: Digital Marketing and Green Marketing.

    • ISEMA Business School

      2015 - 2016
      Bachelor of Commerce Business, Négociation, Marketing & Communication Overall Average: 15

      Activities and Societies: President of the "Junior Entreprise" : Professional missions for local companies concerning prospection, sales animations, market studies, street marketing... Business School specialized in International Commerce, Sales, Marketing, Communication, Economics, Human Ressources, Sustainable Development...

    • Université Claude Bernard Lyon 1

      2013 - 2015
      DUT génie biologique Industries alimentaires et biologiques Diplomée

      Formation spécialisée dans les industries alimentaires et biologiques : Procédés techniquesDéveloppement durableManagement de projetMéthodes qualité, sécurité

  • Experience

    • PSB INDUSTRIES GROUP

      Aug 2016 - Sept 2017
      Digital Communication Officer

      PSB INDUSTRIES GROUP is an international industrial actor specialized in packaging and specialty chemicals. It owns 4 brands: Baikowski, Texen, Plastibell, CGL Pack. - 24 industrial plants - 2500+ people► Digital Communication (website, social medias): developed brand awareness and the employer brand of the Group in order to implement the talent acquisition strategy► Financial Communication (Group listed on the stock exchange since 1955): ensured the online visibility of legal informations, designed the 2016 annual financial report by interacting with finance teams► Internal Communication: was in charge of the elaboration of internal newsletters, was responsible of the international deployment of an internal barometer survey for all collaborators► Events: organized professional trade shows and sport events gathering more than 130 collaborators Show less

    • Vinatis

      Sept 2017 - Jul 2023
      Traffic Manager

      Vinatis is a France based leader in the online wine market. The company exports to European countries, and owns French, German, UK, Italian, Spanish and Portuguese websites. Mission: Responsible for the traffic acquisition campaigns on our international markets (United-Kingdom, Germany, Italy, Spain, Portugal). Definition of the traffic acquisition strategy in a context of international expansion. Actions:► Execute and monitor acquisition campaigns (SEM, Display, Retargeting, Comparateurs...) and manage monthly budget► Develop and manage affiliate programs► Optimize product feeds► Manage media partnerships► Management of Email Marketing Campaigns and creation of HTML templates► In depth analysis of KPIs in order to reach our goals (CAC, ROI, revenue...)► Create reports in narrow collaboration with differents internal teams (SEO, international website managers...) to communicate relevant metrics► Digital Marketing watchTools: Google Analytics, Google Ads, Google Shopping, Microsoft Bing Ads, Facebook Ads, Tag Commander, SEMrush, Notepad++, Google Data Studio, Trello... Show less

    • MMG | Millet Mountain Group

      Apr 2023 - now
      Traffic Manager
  • Licenses & Certifications

    • Fondamentaux du Marketing Digital

      Google
      Mar 2018
    • Google AdWords Display Advertising certification

      Google
      Aug 2017
      View certificate certificate
    • Google AdWords Search Advertising certification

      Google
      May 2017
      View certificate certificate