Ankit Paul

Experience

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  Swiggy

  Feb 2015 - Dec 2016

  Operation Management and analytics

  1)Implemented the process & product roadmap for the function with focus on customer experience, automation and efficiency; 60% reduction in costs in a quarter.2) Made Forecast recommendations about supply of restaurant and Delivery Executives3) Implemented Market Basket Analysis for cross selling and upselling of items on a zone level.4) Developed and deployed operational metrics and review mechanism 5) Introduced swiggy assured delivery in NCR. Built restaurant metrics for assured service Show less

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  Zomato

  Sept 2017 - May 2018

  Senior Analyst

  1) Used Kmeans Clustering to segment customers based on the psychographicsegmentation and history of online ordering2) Implemented Market Basket analysis for new merchants and made item level clusters.3) Used Regression analysis to predict no. of online orders on a city level.4) Exploratory Data Analysis of NCR and Bengaluru orders to identify major reasons fordelayed orders.

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  JLL India

  Jun 2018 - Apr 2019

  Senior BI Analyst
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  Zolo

  Apr 2019 - Mar 2020

  Product Analyst

  - Defined logic for dynamic room pricing which lead to 10x increase in revenue and occupancy increased to 80% for a cluster-Improved overall discount campaign by A/B testing and optimising market spending. This led to Cost per lead reduce by 20% and improve in conversion by 5%

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  ShareChat

  Apr 2020 - Jul 2020

  Product Analyst

  - Worked extensively on A/B testing which improved DAU in engagement funnel by 1% ( ~112k users) in 3 weeks.- Covid impact

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  Sony Pictures Networks India

  Jan 2021 - now

  - Product owner of data platforms like Mixpanel,Clevertap and Google analytics.Built a custom demo mode tool to ensure events are firing correctly.- Responsible on instrumentation and monitoring right payment methods across India and International territories. - Product analytics in SVOD and AVOD- Revamped sonyliv payments page with right payment instruments. Improved user level conversion by 20% - Improved MAU by ~40% by building acquisition framework - Improved SVOD stickiness by 10% in android and TV platforms.

  • Senior Product Analyst

    Apr 2023 - now

  • Product analytics

    Jan 2021 - Mar 2023