
Shabnam Mohan

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About me
Director - Blue Diamond Marketing
Education

St Oswalds Secondary
-DIPLOMA Communication, Journalism, and Related ProgramsActivities and Societies: Chess team, Cross Country runners team, Volleyball team.

St Oswalds Secondary
-Activities and Societies: Debate Team, Chess Team

University of South Africa/Universiteit van Suid-Afrika
2017 - 2017Social Media MarketingSM Marketing Principles• Introduction - online business environment, e-commerce, e-business, e-marketing, e-tailing and the new economy • Introduction - world of social media, highlighting how this field has grown and what its benefits and drawbacks are for marketing • Communication model applicable to to SM• How marketing is practiced within the SM environment SM Marketing• Defining… Show more SM Marketing Principles• Introduction - online business environment, e-commerce, e-business, e-marketing, e-tailing and the new economy • Introduction - world of social media, highlighting how this field has grown and what its benefits and drawbacks are for marketing • Communication model applicable to to SM• How marketing is practiced within the SM environment SM Marketing• Defining FB/Twitter/LinkedIn/YouTube/a Blog • Advantages/disadvantages of FB/Twitter/LinkedIn/YouTube/ a Blog • How FB/Twitter/LinkedIn/YouTube/a Blog works • Creating business presence on FB/Twitter/LinkedIn/YouTube/ a Blog • Using FB/Twitter/LinkedIn/YouTube/ a Blog to market your business • Examples of FB/Twitter/LinkedIn/YouTube/a Blog in businessSM Marketing Strategy• Principles of strategy /E-marketing/SM strategy / Preparing a SM strategy /SM strategy management Show less
Experience

Caxton Community Newspapers
Feb 2001 - Feb 2009Selling advertising space. Brand development. Sales strategy development.
Project Specialist
Feb 2001 - Feb 2009Advertising Account Executive
Feb 2001 - Jan 2006

Independent Newspapers
Feb 2006 - May 2009Advertising ExecutiveBrand development. Retail and Agency. Dealt directly with independently owned businesses, largely retailers for placement of advertisments in main body and supplements of the Daily News, Mercury, Post, Independent on Saturday, Isolezwe.

Times Media Group
Jun 2009 - May 2013Advertising ExecutiveDirect Advertising sales for Sunday Times, Business Times, The Times, Sowetan, Sunday World and Sunday Times Extra.

Tiso Blackstar Group
Aug 2009 - Jul 2013Marketing Advertising Specialist
ITaxi Advertising
Aug 2013 - Jan 2016Sales ManagerBrand development, advertising revenue. Developed brand strategy and statistics systems.Strategic Consulting, including business plan & sales strategy development.Advising new businesses on formation of corporations and business structures.Sold advertising space on outdoor network of screens in minibus taxis and buses.Managed social media platforms, Twitter, FacebookMonthly research, analysis, tracking and reporting on social mediaResponsible for content development and maintaining the social media guideline post requirements and developing the relevant content with input from marketing and communicationsWork together with marketing and communications on any digital campaigns Show less

ITENTV
Nov 2013 - Jan 2016Program Director/Producer- Planning and organising production schedules- Attending production meetings- Script writing- Program Directing- Overseeing production process- Is the point of contact for the crew and ensuring communication with all of the appropriate people and getting the right messages to the right people.- Keeps track of shot footage and oversees the day's production- Compiling daily, weekly and monthly shoot schedules for all programmes- Managed social media platforms, Facebook, Twitter, Instagram, Youtube,- •Monthly research, analysis, tracking and reporting on social media- Responsible for content development and maintaining the social media guideline post requirements and developing the relevant content with input from marketing and communications- Work together with marketing and communications on any digital campaigns Show less

Times Media Group
Jan 2016 - Mar 2016Advertising Sales ExecutiveThe JSE-listed Times Media Group (TMG) is a media company that continues to have a strong presence in the print media not only through its well established newspapers, such as the Sunday Times, Sowetan and the Business Day, but also through its plethora of magazines that focus on niche markets in South Africa’s and Africa’s business sectors.The group now brings you the Business Media Live website, which aims to further highlight and entrench a stronger presence of some [of the many] TMG magazines, through an online platform. This is a portal for professionals to specifically access TMG’s business and business related magazines and supplements, such as Mining SA, Banker SA, African Leader and Celebrating Women, to name a few.BANKERS SA - Banker SA is the official quarterly publication of The Banking Association South Africa.Banker SA gives you a glimpse into the workings of macroeconomics, as well as unique insight into the world of banking in a South African context. Banker SA is bold, authoritative, intelligent and sometimes controversial. Our editorial is topical and focuses on developments in macroeconomics, and the banking and financial services. We will introduce you to the “movers and shakers” in the banking and financial services sector, their business acumen and lifestyles, as well as the technologies available to them.REWARDS AND LOYALTY SA - Brands are becoming more and more important in today’s competitive economic environment, and Sunday Times Rewards and Loyalty SA will be designed to afford role players the opportunity to explain their systems to potential consumers, with a view to increasing their market share.Similarly, the publication could be used to impart the relevant knowledge to end users, thus increasing their awareness and financial literacy. Show less
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Media24 (Pty) Ltd
Apr 2016 - Oct 2018Advertising ExecutiveBrand development. Retail and Agency. Dealt directly with independently owned businesses, largely retailers for placement of advertisments in the main body and supplements.

Blue Diamond Communications
Apr 2019 - nowMarketing Communications ManagerBrand development. Retail and Agency. Dealt directly with independently owned businesses, largely retailers for placement of advertisements in the main body and supplements.
Licenses & Certifications

Diploma Journalism
Intec Business Colleges
Volunteer Experience
Fundraiser
Issued by CANSA The Cancer Association of South Africa on Feb 2017
Associated with Shabnam MohanFundraising
Issued by Hirsch on Nov 2017
Associated with Shabnam MohanFundraiser
Issued by Child Welfare Service on Apr 2018
Associated with Shabnam MohanVolunteer Assistant
Issued by Phoenix Animal Care and Treatment on Dec 2018
Associated with Shabnam Mohan
Languages
- afAfrikaans
- isIsizulu
- enEnglish
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