Shabnam Mohan

Shabnam Mohan

Followers of Shabnam Mohan2000 followers
location of Shabnam MohanDurban Metropolitan Area

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  • Timeline

  • About me

    Director - Blue Diamond Marketing

  • Education

    • St Oswalds Secondary

      -
      DIPLOMA Communication, Journalism, and Related Programs

      Activities and Societies: Chess team, Cross Country runners team, Volleyball team.

    • St Oswalds Secondary

      -

      Activities and Societies: Debate Team, Chess Team

    • University of South Africa/Universiteit van Suid-Afrika

      2017 - 2017
      Social Media Marketing

      SM Marketing Principles• Introduction - online business environment, e-commerce, e-business, e-marketing, e-tailing and the new economy • Introduction - world of social media, highlighting how this field has grown and what its benefits and drawbacks are for marketing • Communication model applicable to to SM• How marketing is practiced within the SM environment SM Marketing• Defining… Show more SM Marketing Principles• Introduction - online business environment, e-commerce, e-business, e-marketing, e-tailing and the new economy • Introduction - world of social media, highlighting how this field has grown and what its benefits and drawbacks are for marketing • Communication model applicable to to SM• How marketing is practiced within the SM environment SM Marketing• Defining FB/Twitter/LinkedIn/YouTube/a Blog • Advantages/disadvantages of FB/Twitter/LinkedIn/YouTube/ a Blog • How FB/Twitter/LinkedIn/YouTube/a Blog works • Creating business presence on FB/Twitter/LinkedIn/YouTube/ a Blog • Using FB/Twitter/LinkedIn/YouTube/ a Blog to market your business • Examples of FB/Twitter/LinkedIn/YouTube/a Blog in businessSM Marketing Strategy• Principles of strategy /E-marketing/SM strategy / Preparing a SM strategy /SM strategy management Show less

  • Experience

    • Caxton Community Newspapers

      Feb 2001 - Feb 2009

      Selling advertising space. Brand development. Sales strategy development.

      • Project Specialist

        Feb 2001 - Feb 2009
      • Advertising Account Executive

        Feb 2001 - Jan 2006
    • Independent Newspapers

      Feb 2006 - May 2009
      Advertising Executive

      Brand development. Retail and Agency. Dealt directly with independently owned businesses, largely retailers for placement of advertisments in main body and supplements of the Daily News, Mercury, Post, Independent on Saturday, Isolezwe.

    • Times Media Group

      Jun 2009 - May 2013
      Advertising Executive

      Direct Advertising sales for Sunday Times, Business Times, The Times, Sowetan, Sunday World and Sunday Times Extra.

    • Tiso Blackstar Group

      Aug 2009 - Jul 2013
      Marketing Advertising Specialist
    • ITaxi Advertising

      Aug 2013 - Jan 2016
      Sales Manager

      Brand development, advertising revenue. Developed brand strategy and statistics systems.Strategic Consulting, including business plan & sales strategy development.Advising new businesses on formation of corporations and business structures.Sold advertising space on outdoor network of screens in minibus taxis and buses.Managed social media platforms, Twitter, FacebookMonthly research, analysis, tracking and reporting on social mediaResponsible for content development and maintaining the social media guideline post requirements and developing the relevant content with input from marketing and communicationsWork together with marketing and communications on any digital campaigns Show less

    • ITENTV

      Nov 2013 - Jan 2016
      Program Director/Producer

      - Planning and organising production schedules- Attending production meetings- Script writing- Program Directing- Overseeing production process- Is the point of contact for the crew and ensuring communication with all of the appropriate people and getting the right messages to the right people.- Keeps track of shot footage and oversees the day's production- Compiling daily, weekly and monthly shoot schedules for all programmes- Managed social media platforms, Facebook, Twitter, Instagram, Youtube,- •Monthly research, analysis, tracking and reporting on social media- Responsible for content development and maintaining the social media guideline post requirements and developing the relevant content with input from marketing and communications- Work together with marketing and communications on any digital campaigns Show less

    • Times Media Group

      Jan 2016 - Mar 2016
      Advertising Sales Executive

      The JSE-listed Times Media Group (TMG) is a media company that continues to have a strong presence in the print media not only through its well established newspapers, such as the Sunday Times, Sowetan and the Business Day, but also through its plethora of magazines that focus on niche markets in South Africa’s and Africa’s business sectors.The group now brings you the Business Media Live website, which aims to further highlight and entrench a stronger presence of some [of the many] TMG magazines, through an online platform. This is a portal for professionals to specifically access TMG’s business and business related magazines and supplements, such as Mining SA, Banker SA, African Leader and Celebrating Women, to name a few.BANKERS SA - Banker SA is the official quarterly publication of The Banking Association South Africa.Banker SA gives you a glimpse into the workings of macroeconomics, as well as unique insight into the world of banking in a South African context. Banker SA is bold, authoritative, intelligent and sometimes controversial. Our editorial is topical and focuses on developments in macroeconomics, and the banking and financial services. We will introduce you to the “movers and shakers” in the banking and financial services sector, their business acumen and lifestyles, as well as the technologies available to them.REWARDS AND LOYALTY SA - Brands are becoming more and more important in today’s competitive economic environment, and Sunday Times Rewards and Loyalty SA will be designed to afford role players the opportunity to explain their systems to potential consumers, with a view to increasing their market share.Similarly, the publication could be used to impart the relevant knowledge to end users, thus increasing their awareness and financial literacy. Show less

    • Media24 (Pty) Ltd

      Apr 2016 - Oct 2018
      Advertising Executive

      Brand development. Retail and Agency. Dealt directly with independently owned businesses, largely retailers for placement of advertisments in the main body and supplements.

    • Blue Diamond Communications

      Apr 2019 - now
      Marketing Communications Manager

      Brand development. Retail and Agency. Dealt directly with independently owned businesses, largely retailers for placement of advertisements in the main body and supplements.

  • Licenses & Certifications

    • Diploma Journalism

      Intec Business Colleges
  • Volunteer Experience

    • Fundraiser

      Issued by CANSA The Cancer Association of South Africa on Feb 2017
      CANSA The Cancer Association of South AfricaAssociated with Shabnam Mohan
    • Fundraising

      Issued by Hirsch on Nov 2017
      HirschAssociated with Shabnam Mohan
    • Fundraiser

      Issued by Child Welfare Service on Apr 2018
      Child Welfare ServiceAssociated with Shabnam Mohan
    • Volunteer Assistant

      Issued by Phoenix Animal Care and Treatment on Dec 2018
      Phoenix Animal Care and TreatmentAssociated with Shabnam Mohan