Penni W.

Experience

• 

  Best Foods Baking Group

  Jan 1991 - Jan 1996

  • District Sales Manager

    Jan 1992 - Jan 1996

  • Sales Management Trainee

    Jan 1991 - Jan 1992
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  BP Lubricants USA

  Mar 1996 - Oct 2011

  • Northern Distributor Director of Sales

    Aug 2007 - Oct 2011

  • Distributor Regional Sales Manager

    Oct 2005 - Jul 2007

  • Customer Marketing Manager

    Apr 2003 - Oct 2005

  • Trade Marketing Manager

    Sept 1999 - Apr 2003

  • District Sales Manager

    Apr 1998 - Aug 1999

  • Territory Sales Manager

    Mar 1996 - Mar 1998
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  BP Products

  Oct 2011 - Sept 2015

  Director - Midwest Fuel Sales

  Responsible for the leadership of the Sales and Marketing Staff Development Network. Consistently exceeded the annual gross margin plans. Reviewed and created action plans to improve regional scores on the annual distributor polls and surveys, which measured satisfaction and competitive position. Worked with the sales leadership team to reorganize the sales force for my region in line with an overall sales transformation to create new job descriptions, assess employees, and place them to utilize their strengths. Show less

• 

  BP Lubricants USA

  Oct 2015 - Dec 2022

  Accountable to deliver the sales strategy and performance targets of a $650m revenue distributor and national accounts business across the US and Canada. Leading a team of 73 Senior Sales, Front Line Sales, Strategy and Trade Marketing professionals managing Castrol’s distributor network and automotive and commercial vehicle national accounts customer base. Responsible for achieving annual volume and gross margin targets and managing cash costs and trade loan budgets. Accountable to develop people and prepare our future leaders. Serve as a member of the Americas Leadership Team. Show less Accountable for key account leadership in the Lubricants Americas Operating Unit, managing a team of senior key account business development managers. Responsible for delivering volume and margin targets and managing cash costs budgets. Serves as a key member of the Americas Leadership Team. Additional accountability as Ethics & Compliance Liaison for the Americas Lubricants business to lead the Ethics & Compliance Champions network, help to manage risk assessment, reporting and mitigation activities, and the promotion of the company’s code of conduct. Show less

  • Head of Sales - Distributor & National Account Sales

    May 2019 - Dec 2022

  • Regional Key Account Director

    Oct 2015 - Apr 2019
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  Gilbarco Veeder-Root

  Jan 2023 - May 2024

  North America Director of Sales

  Leader of a team of commercial account managers and software sales teams across the U.S. and Canada accountable to manage the North America Distributor Network and support sales process to end customers on our product solutions. Defined distributor strategy and led the creation of business management planning tools to facilitate joint collaboration and sales planning with distributors. Leveraged feedback and data inputs from internal and external stakeholders to drive process improvement. Served as a member of the Gasboy Leadership Team. Show less