Michael Heywood

Experience

• 

  EasyJet

  Aug 2006 - Oct 2014

  • Responsible for overseeing the pricing performance of the entire easyJet network, managing a team of 15 managers and analysts• Ensured that the easyJet pricing strategy was implemented on a daily basis to optimise both revenue and loads• Worked closely alongside colleagues in the Route Management function and Scheduling amongst others to design the portfolio• Utilised skills in SQL, Access and Excel, alongside the internal Revenue Management System to create reports to better manage team performance • Designed an automated process to automatically re-price flights, and maximise profitability, during draws for events such as the Champion’s League where demand changes rapidly• Pricing lead on group tasked for implementing a commercial deal with Transaero as part of the UK/Russia bilateral agreement• Constructed process for setting prices used when selling inventory to 3rd party tour operators• Created process for identifying distressed inventory, providing this via a feed to 3rd party supplier of easyJet Holidays and reconciling at month end Show less • Tasked with improving the company’s internal Revenue Management System• Utilised skills in Microsoft Office and SQL alongside several specialist tools, analysed trends and made modifications to the yield algorithms • Created reports to support the wider business in tasks such as setting up promotions• Heavily involved as revenue management specialist during the integration of GB Airways in 2008• Active member of the Management & Administrative Consultative Group. Worked with senior management as a representative for colleagues on all aspects of company life. This included negotiation of settlement package for those impacted by redundancies in 2008 Show less

  • Network Pricing Manager

    Oct 2009 - Oct 2014

  • Yield Developer

    Aug 2006 - Sept 2009
• 

  Thomas Cook

  Oct 2014 - Oct 2019

  • Responsible for the overall end to end product selection, strategy and subsequent trading of the regions within remit. Including charter holidays and those created dynamically• Maximised profitability to support the overall Thomas Cook performance. This was achieved against a backdrop of significant external factors that impacted trading• Drove two years of 30% growth in Turkey passenger volumes following the 2016 attempted coup• Managed team of 20 managers, analysts and product specialists, supporting with coaching and mentoring as new tools and ways of working were implemented• Worked closely with partners across the group in other source markets and purchasing to design the future product portfolio• Commercial lead on several workstreams within a Yield Change Program (most specifically lates trading and search algorithms)• Led internal strategic review of the Club 18-30 brand, bringing together all impacted departments Show less • Responsible for the yield trading performance of the Eastern Mediterranean region for the UK tour operator• Headed a team of 15 managers and analysts to work with product, purchasing and sales channels to deliver financial results• Designed Proof of Concept for a Rules Based Pricing trial within Microsoft Excel, subsequently adopted by the tour operator on a much larger scale• Liaised with colleagues within Hotels4U to maximise occupancy and profitability of key hotels by selling additional rooms via their platform Show less

  • Head of Yield and Product

    Jun 2016 - Oct 2019

  • Head of Yield

    Oct 2014 - Jun 2016
• 

  EasyJet holidays

  Nov 2019 - now

  • Senior Manager Aviation & Commercial Change

    Jan 2023 - now

  • Commercial Change Manager

    Nov 2019 - Jan 2023