Shally Alonge

Experience

• 

  TRW Consult Ltd

  Apr 2012 - Aug 2013

  Client Services Manager

  Worked as a Client Service representative and assistant editor. Created the company’s first Client Service Manual, developed company profiles, edited biographies and managed customer relationships.

• 

  Sponge Limited

  Jul 2013 - Jul 2019

  Led the marketing services unit with 15+ team members in developing annual marketing digital strategy, business plans, and marketing platforms.• Managed corporate CRM to ensure client success and maximization of opportunities. • Lead all media, projects, retainer fee negotiations for Nestle, Diageo, FrieslandCampina, United Biscuits, and Coca-Cola. • Signed an order of over 100 Million Naira for a 3-month digital campaign. • Pitched and won accounts - Nestle, ALAT, and Diageo Brands.• Monitor the execution of marketing plans: Work with strategists, social analysts, community managers, content producers, and creatives to develop winning brand strategies, social content, and competitions to attract and engage the right audience while delivering the clients sales objectives and business KPIs.Manage departmental budget, target, and KPIs. • Ensure alignment of corporate or brand identity guidelines, CI manuals across all digital communication channels. Show less Responsible for brand strategy, shopper marketing campaigns, analysis of business results and business development. Developed mobile and digital marketing strategies for FMCG's and Banks such as FrieslandCampina (Peak); MTN; Coca-Cola, Diageo, and First Bank.• Developed and managed Sponge's call centre with 15+ agents. Led the recruitment, training, schedule, and budgeting of call-centre staff.• Pitched and won multiple digital accounts - Orijin, Orijin Zero and FrieslandCampina.• Conceptualized the final design and execution of ‘’Peak's Reach for Millions Promotion’’ in partnership with FirstMonie. Nominated for the best shopper marketing campaign in 2014.• Developed digital and mobile strategies for FMCGs and Banks such MTN (Fanta, Coke, Phillips Consulting, Genesis Deluxe Cinemas), CocaCola (Fanta, Coke); Diageo (Orijin, Orijin Zero).• Led mobile SMS marketing campaigns in partnership with MTN.• Vendor management: including vendor sourcing and selection, negotiation, and bulk purchase. Show less Worked as a community and account manager for Diageo brands. Managed brands (Orijin, Harp, and Smirnoff) interaction with consumers across various social media channels. Developed digital content, social media plans, and calendars for Harp, Smirnoff, and Orijin. Monitored and reported on the effectiveness of campaigns, while optimizing our strategy to deliver business objectives.• Developed campaign strategy, competitions, and budget for various brands such as Orijin, MTN, Silverbird, Harp and Smirnoff. • Executed award-winning product launches for Orijin and Orijin Zero. Developed strategic direction, messaging, competitions, and budget for Orijin's product launch.• Pitched and won the award to develop an application for women in partnership with the Ministry of Science and Technology.• Went on tour with Harp and Brand Ambassador, Flavor, to provide real-time digital coverage of “Harp Nights.’’ Show less

  • Head Of Marketing Services

    Nov 2016 - Jul 2019

  • Brand Manager, Marketing Services

    Nov 2014 - Oct 2016

  • Account/Brand Associate

    Jul 2013 - Oct 2014
• 

  Union Bank of Nigeria

  Aug 2019 - Nov 2021

  Responsible for driving digital marketing strategy, developing platforms, budgets, marketing and execution for the brand, retail, commercial and corporate departments. Introduce and support digital transformation projects within the bank. • Led the digital launch of m36 - managed the development of m36's website, partnerships, digital, content and media strategy - in March 2021, with over 56,000 downloads to date. • Awarded for Innovation in 2020 - conceptualized an SME product presented to the CEO and EXCOs. • Transformed digital processes and team structure to ensure effective utilization of resources and standardization of processes. Introduced cloud-based documentation systems, workflows, and competencies. • Drive automation, data-driven marketing, and media partnerships to ensure marketing initiatives deliver ROI. Introduced digital tools -Firebase, Appsflyer, Search Console, Data Studio, and SEM Rush.• Partner with IT department to manage strategic initiatives, analyze and improve digital business processes for account opening and web user journey.• Conceptualize successful lead generation campaigns which led to a 60% increase in leads for loans. Show less Led Business Segments and Event Teams responsible for bank-wide segment propositions, events, and partnerships.• In-house business partner for key segments - Alpher, TechVentures, and Digital Innovation. • Led a team of over 20+ people in executing UBN's annual education fair, edu360, which attracted 6k+ attendees.• Managed and implemented global partnerships with Awarri and Kucheza to introduce A.I., Coding, and Robotics to Nigerian students.• Organized and oversaw the execution of over 20 virtual engagements for various business units that resulted in 7k+ leads and an estimated 25% growth in members of the alpher hub.• Research and recommend strategic initiatives and partnerships for various business segments and bank-wide initiatives: E.g., edu360 partnerships (Nestle, HP)• Develop playbooks, processes, and frameworks to ensure continuity and institutional knowledge of UBN events. Show less

  • Team Lead Digital and Social Media Platforms

    Jan 2021 - Nov 2021

  • Business Segments and Event Lead

    Aug 2019 - Jan 2021
• 

  Accelerex Holdings

  Nov 2021 - now

  Group Head, Brand and Partnerships