Rami Rikka

Experience

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  J. Walter Thompson MEA

  Jun 2016 - Jul 2016

  Art Director Intern
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  IMPACT BBDO

  Aug 2016 - Sept 2016

  Graphic Design Intern
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  Facephysio

  Nov 2016 - Oct 2017

  Co-Founder and Product Designer

  Co-founded FacePhysio, an innovative app designed to aid recovery from facial paralysis through the gamification of facial rehabilitation exercises aimed at disrupting the health and medical sector.• Grand prize winner of the HealthTech Hackathon, securing a $10,000 prize for the best technology-based health solution.• Created the brand identity for FacePhysio, including the name, logo design and the app’s interface.• Collaborated with healthcare professionals to ensure the app's exercises were effective and user-friendly.• Featured in major health and technology publications, gaining widespread media attention.Press:https://www.lau.edu.lb/news-events/news/archive/lau_student_wins_at_bdl_accele/https://garage48.org/blog/bdl-accelerate-2016-healthtech-hackathon-facephysio-touch-surgeryhttps://www.crunchbase.com/organization/facephysio Show less

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  MENA Design Research Center

  Jan 2017 - Jun 2017

  Graphic Design and UI/UX

  Led art direction, branding, and app UI/UX for Beirut Design Week, the largest growing design festival in the Middle East & North Africa and the "Speculative Needs XOXO" exhibition.• Worked on the brand identity and design of the Beirut Design Week festival with renowned type designer Khajag Apelian.• Redesigned the UI/UX for the Beirut Design Week App, enhancing user experience and engagement, leading to over 1000+ downloads during the event.• Collaborated with over 50 designers and fashion experts from across the country to curate and showcase their work at the event, resulting in a diverse and innovative display.• Directed the social media and marketing campaign, which successfully increased the event's online presence, resulting in a 30% increase in attendance compared to the previous year.• Lead the art direction and visual identity of the exhibition "Speculative Needs XOXO," which received significant media attention, being featured in prominent publications such as Dezeen, Frame, the Future Laboratory, and Wallpaper.• Got featured on Behance best of graphic design:https://www.behance.net/gallery/196888429/Speculative-Needs-XOXOPress:https://www.dezeen.com/2017/05/26/lebanese-students-anticipate-future-human-needs-beirut-design-week-speculative-needs-exhibition/https://frameweb.com/article/diy-dna-manipulation-and-flesh-coins-exhibition-speculates-on-future-needshttps://www.lsnglobal.com/briefing/article/21357/beirut-students-imagine-the-future-through-designhttps://www.wallpaper.com/design/beirut-design-week-2017-report Show less

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  Humanitarian Innovation Lab (HiL)

  Aug 2017 - Mar 2018

  Lead UI/UX Designer

  Primarily responsible for UI/UX Product Design at the Humanitarian Innovation Lab (HiL), a UNHCR project in Lebanon, I developed the company's branding and helped create apps and dashboards that empower humanitarian responders to act swiftly and effectively to crisis response.• Created the brand identity for Humanitarian Innovation Lab, including the logo design and visual identity.• Built the UI and UX of the SiM app, a Social Informatics and Monitoring platform that helps UNHCR quickly identify and respond to critical health and livelihood issues.• Collaborated with developers, product managers, and marketers to ensure a cohesive product vision.• Performed user research, competitive analysis, and A/B testing to inform design strategies.• Created wireframes, prototypes, and high-fidelity mockups. Show less

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  Leo Burnett

  Mar 2018 - Jul 2023

  Worked on over 14 of the world’s leading brands across various industries, driving significant business growth for Leo Burnett, and most recently served as the lead art director for a team of creatives on Pampers in the MENA region.• Achieved significant business growth for the agency by successfully contributing to winning more than five client pitches with annual budgets over $2M, including Total Energy, McDonald's, Zain Telecom, and Almaza.• Partnered with the Chief Creative Officer and Communication Director to create the Integration Workshop, presented to the entire company of over 100 employees. The workshop aimed to teach them how to transform viewers into loyal customers through powerful ideas.• Primarily responsible for the art direction of Pampers in the MENA region, successfully developing eight commercials, digital platforms, and integrated campaigns, one of which made the Cannes Lions shortlist and won an AICP Award.• Led a transformative campaign for Cadbury Bubbly in partnership with Anghami that achieved a total of 1M+ views.• Received a Cannes Lions shortlist for art direction on a campaign for UNICEF against violence towards children.• Mentored junior art directors and designers, fostering a collaborative and innovative team environment.• Worked on five commercials for Alfa Telecom, with one winning a silver Dubai Lynx.• Received the White Ball of Excellence presented by the Chief Creative Officer of Leo Burnett. Show less

  • Lead Art Director

    Dec 2019 - Jul 2023

  • Art Director

    Mar 2018 - Dec 2019
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  MAGRABi Retail Group

  Aug 2023 - Jul 2024

  Associate Creative Director

  Responsible for overseeing the design and digital experiences for Magrabi, the largest eyewear retailer in the Middle East and Africa, with over 150 stores. Working on luxurious brands such as Ray-Ban, Cartier, Prada, and many more.• Directing art directors, copywriters, and animators to develop innovative creative strategies that drive customer engagement and sales.• Collaborated on store openings across the UAE, Saudi Arabia, Qatar, Kuwait, and Egypt to support strategic market expansion.• Ensuring all digital experiences align with current market trends and customer expectations.• Contributed to the successful launch of the Disney Kids eyewear collection. Show less

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  CFI Financial Group

  Sept 2024 - now

  Creative Director