Pablo Canedo Lema

Experience

• 

  Radio Voz

  Aug 2009 - Sept 2009

  Collaborator

  Screenwriting, report and locution.

• 

  RMG Connect

  Dec 2009 - Jun 2010

  Junior Project Manager

  Marketing actions for Pringles:-Community Management-Events organisation and development-Sampling

• 

  RTVG

  Jul 2010 - Sept 2010

  Producer

  Internship in radio and TV production, screenwriting and locution.

• 

  ATRES advertising

  Jul 2011 - Sept 2011

  Producer

  Internship in screenwriting and production works for Special Solutions (no conventional advertising)on the whole television and radio ATRESMEDIA's programs.

• 

  Tribuna Grupo

  Jul 2011 - Jul 2012

  Blogger

  Writer of news related to video clips on my own blog in this local online newspaper.

• 

  Distribuciones Digitales Leio

  May 2013 - Apr 2014

  Content Writer

  Creation of SEO-oriented content for blogs.

• 

  Best Relations

  Oct 2013 - Aug 2015

  Project Manager

  PR & Community Management - San Miguel, Spotify, Playmobil, Ubeeqo, NETGEAR, Thermor, Ygnis, Fundación Mapfre, Zoo Aquarium de Madrid, Parque de Naturaleza Faunia and Best Relations.Tools: Google Analytics, Facebook, Twitter, Instagram, WordPress, Photoshop, Hootsuite, Bitly, Tweetdeck.Best Relations is a strategic and creative agency with focus on communication and social media.

• 

  Anthill Agency

  Dec 2015 - Dec 2016

  Marketing Assistant

  Part-time job assisting the Head of Business Development and Marketing:Lead generation, web & social media management, SEO.Tools: Google Analytics, Google AdWords, LinkedIn Ads, Photoshop, Podio, Microsoft Excel, WordPress, Hootsuite, Bitly, Tweetdeck.Anthill provides complete digital marketing solutions for global pharma clients - rep sales systems, connected multichannel communications, patient engagement applications and conference activation.

• 

  Distribuciones Marcelino

  Aug 2016 - Jan 2017

  Ecommerce Specialist

  Creation and launching of the digital business of the company.Distribuciones Marcelino is a B2B company with more than 30 years of experience selling packaged food.Tools: Google Analytics, Google AdWords, Facebook Ads, Wix.

• 

  Clerk.io

  Feb 2017 - Nov 2017

  Sales Executive

  Opening the Spanish & French e-commerce markets through sales and helping them to increase their conversions with the SaaS of the company.Tools: Clerk.io, Close.io.

• 

  Music Talks CPH

  Feb 2018 - Jun 2018

  Business Developer

  Entrepreneurship:Development of the overall business strategy for the organization.Funding and sponsorship management.Google Ads & Facebook Ads management.Event organization.Music Talks CPH is a series of events that engages and inspires the future leaders of the music industry by connecting them to the industry professionals. The events are spaces created for facilitating and empowering creativity, learning and networking.

• 

  LARSEN & ERIKSEN

  Jul 2018 - Nov 2018

  Ecommerce Manager

  Design and execution of conversions & retention strategy, SEO, SEM, Email Marketing.Tools: Shopify, Google Analytics, Google Shopping, Business Facebook, MOZ, Mailchimp, Hotjar, DataFeedWatch and marketplaces.

• 

  Rezet Sneaker Store

  Dec 2018 - May 2019

  Ecommerce Manager

  • Overall maintenance of the webshop• Representation of the Ecommerce needs inside & outside theorganisation• UX optimisation• Ecommerce & Content performance reporting• Identification of new trends and opportunities• Loyalty program strategy design• Providers management: SEM, Email Marketing, CDP, affiliates, feedsTools: Drupal, Google Analytics, Google Tag Manager, Google Search Console, Hotjar, WakeupData, Klipfolio, Monday, Photoshop

• 

  Boozt

  Oct 2019 - Jul 2022

  Combined tasks of what's known in other organisations as Product Owner and Product Manager. Setting the product’s objectives and making them happen in realistic timeframes. From ideation to completion.Product: Boozt app - iOS and Android.Main tasks:• Participating on the Scrum as business lead.• Prioritising Designers, Developers, Copywriters, Analytics and Marketers' backlogs.• Finding opportunities for KPIs improvements.• Coordinating new product features, both from own ideation and to cover other stakeholders’ needs. From ideation to completion and evaluation.• Involving and connecting relevant stakeholders, gathering their requirements and allocating resources.• ASO optimisation.• Overseeing needed resources and requesting them accordingly.• QA from the business perspective on each release and in a general basis.• Reporting to management and stakeholders.Methodology:Agile - Scrum.Tools:Internally developed, Jira, Confluence, Apptweak. Show less

  • App Product Manager at Boozt

    Jan 2022 - Jul 2022

  • Ecommerce Project Manager

    Oct 2019 - Jan 2022
• 

  A.P. Moller - Maersk

  Aug 2022 - now

  Program Manager