Marcus Theam

Experience

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  7-Eleven Malaysia

  May 2006 - Dec 2010

  Assistant Advertising & Promotions

  Responsible and manage for A&P activities. Planning, strategizing, branding and execute contest or any promotional activities throughout whole Peninsular MalaysiaResponsibile and manage exclusive proprietary brand - Slurpee & Gulp for yearly planning and promotion calendarPromote and increase brand awareness for 7-Eleven such as sponsorship, charityand social relevant activitiesSeek potential business partner opportunity and generate organization’s profit avenueConceptualize creative concept and designs for POSM in the stores. Propose effective media for any ad-hoc or monthly promotion.Managing / organize press conference & media invitation for new product launching, promotional activities and prize presentation Show less

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  IMB Recruitment & Event Works Sdn Bhd

  Apr 2011 - Oct 2013

  Event Manager

  - Business development for new and existing accounts- Plan & manage events, roadshow and functions - Responsible to manage accounts and provide good client servicing- Event management and talent sourcing

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  City Properties Sdn. Bhd.

  Nov 2013 - now

  Assistant Marketing Manager

  - Responsible to develop Marketing plan, events and activities for the mall.- Manage & plan Marketing department budget, allocate for specific projects and campaigns. - Strategize brand positioning according to the brand guide, develop creative concepts and designs for brand communication.- Responsible to increase overall footfall by bringing events and activities to attract shoppers. - Increase brand awareness through ATL & BTL, propose marketing activities and promotions to all tenants. - Conduct market research, distinguish branding and create trends. - Manage marketing team for daily reporting and job delegations. Show less