Kayla Carmichael

Experience

• 

  Marriott International

  Apr 2010 - May 2021

  Responsible for strategically building and executing comprehensive digital programs for hotels within the corporate-based digital service team. Support complex digital programs with a goal of providing custom digital activation, optimization and reporting to drive direct bookings and increase online awareness across a wide spectrum of services. Serve as the digital subject matter expert for hotels, strategizing, planning, directing and coordinating activities across multiple digital work streams to ensure strategies and tactics are implemented according to the digital business plan to meet hotel objectives. Show less Create and execute cluster and property based marketing and eCommerce programs for a portfolio of Modern Essentials and Extended Stay hotels in Arizona and Southern California. Verify all hotels are fully activated on approved channels. Verify pull through of national marketing programs and promotions to support hotel need times. Maintain and grow business across all segments. Audit hotel websites to ensure each property is optimized, implement and manage keywords on hotel website copy, metadata and images. Develop and execute eMarketing strategies for stakeholder properties including paid search, SEO, email marketing, social media. Monitor the use of corporate eTools, ensuring brand standards are maintained. Track and report results on eCommerce activities.2014 Opening Hotel of the Year – Courtyard Irvine Spectrum 2014 Global Leadership Award – Team of the Year – North America 2014 Regional Award – Achieving Business Objectives – Phoenix Summer Campaign Show less Responsible for managing the hotel website and Online Travel Agency content for a portfolio of 45 Select Service/Extended Stay hotels. Strategic development and implementation of integrated marketing plans for hotel clusters in Chicago and Kansas City/St. Louis, including offer development. Responsible for helping hotels meet roomnight/RevPar goals. Supervise e-marketing strategies and efforts, including online media and search engine optimization. Execution of key brand initiatives and pull-through of cross-regional efforts for Courtyard, Residence Inn, SpringHill Suites and TownePlace Suites. Successfully implemented and managed the renovation marketing plan for 18 hotels in 2012/2013. Participate in stakeholder meetings, reporting out on marketing and eCommerce efforts and results. Show less Support Senior Marketing Managers with marketing and eCommerce for ten high profile South Florida destination hotels and resorts, as well as market cluster. Responsibilities include assistance as needed to execute against marketing plans including all marketing initiatives from direct mail to collateral to print/online advertising, with ownership over select projects. Responsible for managing content and imagery for property hotel websites, developing property marketing messages and extended content modules on Marriott.com, as well as maintaining content on vanity websites, group micro-sites and third party sites. Attend quarterly SEO calls on behalf of Senior Marketing Manager as required, and regional and corporate marketing and eCommerce conference calls/webinars to ensure full activation within portfolio of stakeholders. Additionally, provide support to Director of Marketing & eCommerce on regional and cross-regional campaigns. Interact daily with counterparts and vendors. Track campaigns and website performance on a monthly basis. Manage billing and invoicing. Highlights include direct involvement in day-to-day support related to 2011 launch of ELLE Spa at Eden Roc Renaissance Miami Beach, and 2011 Grand Re-Opening campaign for Miami Marriott Biscayne Bay (2011 Global Winner – Best Integrated Marketing & Ecommerce Campaign Core Hotels). Show less Provide executive level administrative support to the Area General Manager and eight Executive Committee leaders. Coordinate high level board and management meetings, special events and travel arrangements. Direct business relations and distribution of company literature to stimulate client interest and sales leads. Liaison for charitable donations including encouraging and guiding donations in support of company guidelines. Coordinate projects and events exercising ability to improvise, improve procedures and meet demanding deadlines. Show less

  • Digital Consultant

    Apr 2017 - May 2021

  • Manager, Marketing and eCommerce (Elevated Support)

    Jan 2014 - Apr 2017

  • Manager, Marketing and eCommerce (Non-Elevated Support)

    Jul 2012 - Jan 2014

  • Marketing Coordinator

    Feb 2011 - Jul 2012

  • Executive Administrative Assistant

    Apr 2010 - Feb 2011
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  Hyatt Hotels Corporation

  May 2021 - now

  • Senior Manager, Field Marketing

    Oct 2022 - now

  • Manager, Field Marketing

    May 2021 - Oct 2022