Ross Van Der Wal

Experience

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  The UPS Store

  Feb 2015 - Dec 2016

  Sale Associate | Assistant Print Manager

  Print quick-print projects using Konica Minolta digital presses and EFI Command Work StationAssist in high volume print production runs for local companiesDevelop and improve customer relationshipsPack, ship, and sell items following UPS standards and protocol

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  Lahlouh, Inc

  Jul 2017 - Dec 2019

  Project Manager

  - Awarded 3rd highest revenue processed by a project manager across (out of sixteen PMs) at Lahlouh, a print and packaging marketing solutions company, servicing the largest account, Genentech- Spearheaded end-to-end project management of large-scale print production, packaging runs, and distribution- Maintained client inventory, distribution schedules, and supply chain upkeep- Created and distributed surveys to evaluate client needs; developed product solutions, like interactive event kits and child safe packaging designs that exceeded client expectations- Outlined schedules based on client deadlines and production team availability- Coordinated between marketing firms, in-house production facility, and outside vendors- Routed drafts through ad agencies, internal prepress and design teams, and offsite production plantsLahlouh’s dedicated cross-functional project management teams can help you concept, design, produce, kit, package and mail all your marketing vehicles from one source, thereby maximizing efficiencies and minimizing costs. We focus on developing both collaborative and comprehensive solutions that meet your communication needs in real-time. Whether you’re looking for packaging that jumps off the shelf, direct mail campaigns that drive response, digital messages that engage with your stakeholders, or global distribution of your sales and marketing collateral, look no further than Lahlouh. Show less

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  RoVan Media

  Jun 2018 - now

  Founder, Creative Director, Producer

  - Operate a full-service creative agency producing concept to completion promotional media and brand story visuals for national brands such as Cheech & Chong Cannabis, SaunaBox, Raga Fashion, First American Title Co., Marin County Parks Department, Lake Level Surf Charters, 689 Cellars, Electric Era, and many more- Concept and produce photo, video, and design assets deployed across digital experiences, online display, email, paid social channels, live events, and direct mail; tailoring content to unique target audiences and achieving an average return of 5.6x on ad spend, and a 6.8% click-through rate, $0.54 cost per click, and driving $750k+ in revenue- Manage a team of four employees by effectively hiring and delegating tasks; built high-performance teams leveraging the strengths of in-house and outsourced talent for design, video editing, marketing, and social media management- Coordinate and schedule logistics for production shoots including vendor and UGC creator sourcing, location and talent scouting, and budget management; while adhering to tight deadlines, serving as the on-set point of contact, and communicating and executing the client vision- Strategize, implement, and manage paid social media campaigns with direct response ads across all social platforms, averaging six campaigns running simultaneously; tracking revenue growth, providing performance analytics, and utilizing data to improve effectiveness - Formulate brand development through logo design, photo and video production, brand strategy, brand guidelines, Copywriting & SEO, campaign activations, event promotions- Manage a portfolio of 17+ clients serving as the main point of contact, managing expectations, and communicating strategy and performance data metrics through curated decks - Acquire clients and lead generation through inbound sales funnel building, automated outbound outreach, CRM software management, pitch decks, leading sales pitch meetings, and outlining contracts Show less

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  Persado

  Dec 2019 - Apr 2020

  Project Coordinator

  - Coordinated project workflow for artificial intelligence (AI) language generation for top clients including GAP, Banana Republic, Athleta, William Sonoma, West Elm, Chase Bank, and Vanguard for Persado, a generative AI platform for marketers- Liaised between the client, account executives, and production team producing AI-generated marketing copy across web and print platforms - Delivered marketing assets to customers and relayed revision requests to the creative team, ensuring brand consistency and effectiveness- Tracked and communicated client approvals and managed internal triggers to indicate to the production team to launch marketing assets- Calculated and analyzed campaign results using Excel formulas to calculate lift, elasticity, incremental revenue, P-values, and ROI of AI-generated variants against customer control phrases - Drove CTR lifts as high as 450% and conversion lifts up to 34% through copy-tested A/B-H control phrases and AI-generated copy variants by using algorithms to predict the most effective messaging for specific target audiences- Synthesized client feedback through Salesforce and communicated data to the creative team - Managed project timelines, approvals, and progress in Wrike PM software, ensuring on-time completion and client satisfaction- Tracked client marketing campaign calendars to maintain timelines and promotional schedules Show less