
Plamena Georgieva
Marketing and Advertising Specialist

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About me
Medical Representativ -Santen Oy
Education

Bulgarian Association fot drug information -BALI
-2017 Member
Medical University - Varna Prof. Dr. Paraskev Stoyanov
2024 -Master's degree Clinical speech therapySpeech therapy in neurodegenerative diseases;Neuropsychological diagnosis of language and speech;Speech therapy for voice disorders and dysphagia

Medical University - Varna Prof. Dr. Paraskev Stoyanov
2020 - 2024Speech therapy BachelorActivities and Societies: Anatomy, Physiology, Neurology, Orthodontics, Otolaryngology, Dysarthria, Dysphagia, Articulatory disorders

University of Economics in Varna, Bulgaria
2009 - 2011Master's degree -Marketing
Varna Free Univerd "Chernorizets Hrabar"
1995 - 1999Bachelor -Journalism
Experience

WAZ Media Group
Nov 1999 - May 2010Marketing and Advertising SpecialistMarketing and Advertising SpecialistPresenting, developing and selling advertising in a wide portfolio of products and web portals of the company. Establishment and maintaining of good relationships with to current and prospective company clients. Preparing regular reports for evaluate the marketing trends. Draw up and implement marketing concepts for new projects.News Paper Group of Bulgaria –VAZ CroupMedia company –publisher Newspapers and magazines – 24h; Dneven Trud, 168 hours Show less

Future Health Biobank
May 2010 - Mar 2012Regional Sales ManagerImplementation of regular visits with obstetricians in Varna, Dobrich, Burgas, Shumen, Targovishte, Omurtag, Ruse to present the products of the company and negotiate cooperation. Organizing events in the form of presentations, discussions, lectures for presenting the company's products and attract prospective clients / pregnant women /. Signing agreement with families of stem cell storage . Active negotiations with executives of hospitals and clinics and signing the renewal of the contract, concerning the requirements of Executive Transplant Agency and the Ministry of Health.Research and gather information on competitors operating in similar markets. Preparation of weekly reports and references. Active work on sustainable development and positioning of the positive image of Future Health Technologies. Show less

Alcon Laboratories, Inc.
Mar 2012 - Jan 2017Medical Sales RepresentativeExpanding the business in the entrusted regionDeveloping the market by establishing strategic relationships Planing the regional sales target (in market and distributors orders)Generating monthly sales according to the targets agreed with pharmacy chains and distributors Farkol-Burgas, Phoenix Pharma, Sting Pharmaceuticals, Sopharma Trading, Pharmnet) (maintaining relationship, contract negotiation, sales)Researching, analyzing and monitoring the market trendsWeekly reports to the highest management Organizing different training and educational seminars for clientsOrganize and execute sales presentationsKeeping current with clinical data and presenting this data to health care professionalsResponsible for organizing excellent sales and service initiativesMaintain detailed records of all contacts and meetings and creating reports when neededData collection and analysis of the marketKeeping informed about the activities of health care professionals and organizations in a specific areaKeeping current with the competition's products, service offerings and activityResponsible for maintaining records and reportsQuarterly volume sales targets to fulfillEstablish and maintain effective working relationships with all company support departments Show less

Santen
May 2018 - Nov 2020Medical Sales Representative• Active focus on presenting prescriptive products - paid for with public funds• Develop strong work relationships with key customers and implementation of specific sales programs• Assessing account developments and performance (in terms of customer behavior, competitor activities and trends), evaluate and derive appropriate measures;• Identify revenue opportunities in cooperation with the team and develop appropriate measures to exploit them in all relevant segments;• Submit proposals to the direct supervisor for addressing specific concerns and contribute ideas for process improvements;• Identify and proactively utilize client’s needs in order to provide the best possible solution;• Researching, analyzing and monitoring the market trends• Execute sales plans in accordance to the corporate strategies• Keeping current with clinical data and presenting this data to health care professionals• Maintain detailed records of all contacts and meetings and creating reports when needed• Keeping current with the competition's products, service offerings and activity• Participation in local congresses, symposiums, workshops and other marketing events• Working in strict compliance with the ethic policy Show less
Licenses & Certifications

Drug regulations; Clinical studies against Regulation (EC) 736; Counterfeit medicines and introduction of Directive 2012/62 / EU - Serialization; Bio-like drugs - interchangeability; Holistic marketing; -Medical devices - new legislati
Bulgarian Association fot drug informationOct 2017
Ethical Code of the Research-based Pharmaceutical Industry in Bulgaria
ARPharMMay 2015
Facet 5
Wilson LearningApr 2014
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