Katrina McKinlay

Experience

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  Toyota Motor Manufacturing Canada

  Jun 2012 - Aug 2013

  Labourer

  • Cooperated with other team members to keep production running• Performed designated task in allotted times, acquired time management skills• Commended for my ability to learn quickly and efficiently by my team leader

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  Kim Gym Personal Training

  Jan 2014 - May 2014

  Administration and Marketing Coordinator

  • Created social-media websites for the gym• Interact with current and future clients

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  University of Waterloo Athletics and Recreation

  May 2014 - May 2015

  • Organized, Coordinated and Promoted campus wide events to current and prospective students, engaging and informing them on the recreation options available to them• Recruited volunteers and delegated tasks, whilst planning the event, managed staff and logistics during, continue to review and implement changes for future events• Implemented Campus Recreation marketing plan• Created task lists prior to events, in order to outline roles for others within the department and dates tasks needed to be completed Show less

  • Sports Marketing

    May 2014 - May 2015

  • Events and Promotions Coordinator

    May 2014 - May 2015
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  Chinook Rafting

  May 2017 - Oct 2018

  - Oversee the day to day operations, including guest check-in, registration, safety/equipment briefing, and coordinating and delegating all off river staff and movements - Trained new staff at the beginning of each season, and continued observing and evaluating performance throughout the season- Manage retail, including stocking, display and presentation, selling of merchandise, recording of sales, balancing cash floats and deposits - Communicated equipment, safety and training briefings to customers as well as local information while guiding guests down a 12 km stretch of class 3-4 white water Show less - Oversee the day to day operations at the base, including a good understanding of the entire operation.- Guest check-­‐in and registration, including waiver introduction and completion.- Participate in off-­‐river scenario training on emergency response, first aid and river rescue situations.- Manage retail, including stocking, display and presentation, selling of merchandise, recording of sales, balancing cash floats- Cash handling, recording, balancing and deposits.- Take photos on the river and manage digital photos back at base at Nakoda Lodge, including storing, copying, preparing and selling photo USB’s Show less

  • Head River Base Manager

    May 2017 - Oct 2018

  • River Base Manager

    May 2015 - Oct 2018

  • Raft Guide

    May 2017 - Sept 2018
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  Banff & Lake Louise Tourism

  Jul 2019 - Mar 2021

  - Assist in the management of digital advertising campaigns- Oversee blog management- Edit and publish blogs according to strategy and schedule- Assist in the management of consumer JMAs- Assist in campaign reporting and partnership management- Brief and supervise content freelancer process- Build e-newsletter, distribute to tactical audiences - Assist Business Development team in the development, logistics and implementation of FAMs and BDTs- Actively engage with the membership so as to maintain a current detailed understanding of their interests, issues and take an active role in BLLT meetings with memberships-Assisting in budgetary tracking and logistics for FAMs and reporting of KPIs on a monthly basis - Assist Business Development team with tactical plans

  • Global Marketing Coordinator

    Aug 2020 - Mar 2021

  • Business Development Coordinator

    Jul 2019 - Aug 2020
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  WS | Marketing With Soul

  Mar 2021 - Jul 2023

  - Manages the development of several projects simultaneously. Builds out the complete timeline for all project tactics, no matter the simplicity or complexity. Manages the scope of deliverables from start to finish. Scope is defined as completion of the deliverable within the set timeline. <br>- Fosters strong working relationships with internal teams and external partners to develop a collaborative approach to setting (and meeting) deadlines and keeping everything on track.<br>- Responsible for assessing requests from all internal teams and works with the Marketing Operations Director to ensure the agency has optimal resources and time to complete the work. <br>- Takes ownership of, and encourages compliance from, all team members within Wrike, the Project Management tool for assigned projects. <br>- Monitors project progress, tracking action items, managing proofing and quality assurance, resolving issues (escalating when necessary) and documenting. PM’s will have a clear prioritized list of projects and action items, ensuring all resources understand their contribution, timelines and dependencies.<br>- Understands all cross-departmental dependencies and how they impact project deliverables. <br>- Supports the various teams in their own departmental processes by sourcing and scheduling vendors. Show less - Maintains strong relationships with clients, internal staff, freelancers and vendors and regularly liaises between agency and clients regarding client needs, objectives and timelines- Drafts clear agendas, participates in, and captures meeting notes, for client and agency team meetings to ensure continuity of understanding between all parties involved- Responsible for creating and updating weekly/bi-weekly status reports for client meetings- Builds out all assigned projects, tasks using the Agency’s project management tool- Helps the Account team prepare Scope of Work documents, proposals and presentations related to the marketing outcome plans- Prepares timelines, monitors project deliverables and shares with appropriate team members throughout the project to completion- Organizes and officiates alongside Senior account team members, over brainstorming and tactical meetings regarding client strategies - Maintains client contact throughout project, setting expectations for delivery - Proofs all ad material, articles/blogs, ad copy, marketing collateral and website pages for positioning, technical accuracy, legal and plain language errors, appropriate creative direction, appropriate specifications, grammar, etc. Show less

  • Project Manager

    Mar 2022 - Jul 2023

  • Account Executive

    Mar 2021 - May 2022
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  Rocky Mountain Soap Co.

  Jul 2023 - now

  Assistant Product Manager