Pradeepa H

Experience

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  Danexu Technologies Pvt Ltd

  Jan 2016 - Dec 2016

  Digital Marketing ANALYST

  Our mission is enable businesses to stay connected via the NET. We achieve this by guiding people to explore businesses around them, Creating awesome digital structure of a business, helping them maneuver through the NET and most of all creating an amazing experience

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  BankBazaar India

  Dec 2016 - Sept 2019

  -> Scaled up organic traffic for key financial products including credit cards and insurance, thereby procuring a tenfold increase from 100,000 to 1 Mn in 2 years.-> Achieved monthly/fortnightly goals for organic traffic via landing pages, keyword rankings, lead generation, and conversions.-> Generated leads and conversions for credit cards and insurance products, while increasing traffic.-> Applied SEO strategies, involving on-page techniques, meta tags, and content optimization.-> Steered efforts in conducting keyword research, focusing on competitive keywords, and enhancing organic search results.-> Monitored Google Analytics to boost organic traffic and optimize website usability. Show less Perform keyword research in coordination with client business objectives to optimize existing contentand uncover new opportunities• Provide SEO analysis and recommendations in coordination with elements and structure of websitesand web pages• Provide recommendations and execute strategies for content development in coordination with SEOgoals –general and keyword specifics.• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes ofdiagnostic reporting on client projects.• Help to create and support marketing content to socialize and use for social media purposes (e.g.customer videos briefs, customer case studies, blog posts, posts from analysts and customers).• Implement link building campaigns in coordination with client SEO goals.• Assist in development and execution of communication/content strategies via social communities incoordination with SEO goals.• Keep pace with SEO, search engine, social media and internet marketing industry trends anddevelopments• Research and administer social media tools in support of clients social media strategy.• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out keyareas of importance in accordance client goals.• Monitor and evaluate search results and search performance across the major search engines.• Communication to team and management on project development, timelines, and results• Work closely with the other team members to meet client goals.• Innovation & Persistence; if I don’t have the solution, I will find it or learn it. Show less

  • Sr. Seo Analyst

    Apr 2018 - Sept 2019

  • SEO Analyst

    Dec 2016 - Mar 2018
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  Intuit

  Sept 2019 - Aug 2021

  Digital Marketing Specialist

  ->Significantly improved ranking of respective brand keywords through the implementation of hreflangtags for ranking in targeted countries, resulting in reduction of paid campaign budget by 80% forbrand keywords and decent number of potential convertible leads.-> Regulated organic traffic along with ranking and leads across global countries, including AU, PH, IN, US, ZA,CA, MY, and BR.-> Prepared SEO strategy across India, Australia, SA, and APAC regions; implemented those strategies focusingon brand/non-brand keywords.-> Chaired international SEO for QuickBooks and Hreflang for 10+ countries.-> Drove conversions through organic results and optimized geo-specific brand keywords.-> Focused on blog content to create consistent ecosystem for products.-> Introduced Structured Data (schema.org), and Intent Page Framework and Content Syndication.-> Monitored campaign budgets and assessed key metrics impacting website traffic and targets. Show less

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  Tata Business Hub

  Sept 2021 - May 2024

  Marketing Manager - SEO

   Fueled non-brand keyword traffic from zero to 3,000 per day in 6 months, resulting in acquisition ofhigh-quality leads. Attained optimized page performance, while exceeding Google Core Web Vitals criteria throughadherence to SEO recommendations and compliance with Google guidelines. Drive organic traffic, track metrics, keyword rankings, content optimization, lead generation, and conversions. Enhance website visibility, keyword optimization, content creation, and SEO effectiveness. Strategize on building quality backlinks and enhancing end-to-end search engine performance. Conduct SEO audits, and identify technical issues, followed by implementing organic search strategies. Show less

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  Dell Technologies

  Feb 2024 - now

  SEO Strategist