Caitlin McLaren

Experience

• 

  ODEON Cinemas Group

  Nov 2012 - Jan 2013

  Team Member
• 

  Morrisons

  Mar 2013 - Sept 2014

  Customer Service Assistant
• 

  Intelling Ltd

  Apr 2016 - Sept 2016

  Social Media Advisor
• 

  Pumpkin LTD

  Jun 2016 - Oct 2016

  Copywriter
• 

  ODEON Cinemas Group

  Nov 2016 - Jun 2017

  Team Member
• 

  University of Central Lancashire

  Apr 2017 - Jun 2017

  Researcher

  Researched Student Media and the impact on retention and university life

• 

  UCLan Students'​ Union

  Jul 2017 - Jun 2019

  Chair of the Board of Trustees• This includes recruitment of both student and external trustees.• Chairing the Students' Union Board and holding the CEO to account on key organisational discussions around HR issues, Reputational issues and the current financial situation.• Liaise with the Deputy Chair to ensure there is adequate discussion taking place between student, external and officer trustees.• Planning and preparing the agenda for Board meetings and the annual away day.Student Leader• Represent the student voice on various levels within both the Students' Union and University.• Discuss and create strategy for a number of important initiatives that focus on the current student issues within this political climate.• Organise educational programmes to inform and organise activist students to create real change on campus.• Liaise with leaders within the local community to ensure the students of UCLan are heard when making key community decisions.Student Council Member• Create policy for the Students' Union that will ultimately lead its direction and outline their key focuses.• Vote and lobby other council members to make decisions on important policy and bye-law changes.Non-Executive Member of University Board • Hold the Senior Executive Team account on their decisions that impact the student experience.• Attend different committees that discuss various elements of the university's structure including resources and remuneration.• Regularly liaise with the Chair of Board on ongoing issues. Show less Trustee of Students' Union Board• Represent the views of students at board level to ensure that the CEO is being held to account when it comes to reviewing financial statements, HR issues and organisational change.• Created strategic plans in order to make sure that the Students' Union has a sense of direction, including discussions around the Union Plan which scopes for four years.Communication and Social Media• Using a variety of tools to reach audiences and understanding our demographic of students to ensure that the Union's message reaching all members.• Using social media as a tool to navigate conversations around Pulse Media and analysing the data that was collected to optimise audience interactions.• Creating training plans for the Pulse Media volunteers to build an understanding of audience engagement• Creating a style guide and user guide for each individual platform on social media so volunteers understood what language and imagery to use.Events Management• Hosting the annual Student Media Conference and contacting guest speakers to ensure a diverse and educated line up to enhance and retain volunteers.• Hosting the annual Media Awards to recognise volunteer development and celebrate the platform.• Understanding how to use a small budget and how to make the most out of resource when creating these events.Media Platform Manager• Managing all three of Pulse Media Platforms - Pulse Radio, The Pulse and Pulse TV.• Adapting to each individual platform to understand how to optimise volunteer engagement and get the best out of limit resource.• Ensuring the volunteers have direction andconsistently come up with creative ways to retain volunteers including Pulse Volunteer of the Month.• Network and liaise with other media platforms to access work experience for volunteers. Show less

  • President

    Jul 2018 - Jun 2019

  • Media Officer

    Jul 2017 - Jun 2018
• 

  Sleep Easy Media

  Jul 2019 - Jan 2024

  Owner
• 

  University of Central Lancashire

  Jul 2019 - Sept 2019

  Content Analyst

  • Studying the website functionality and discussing with page owners their content and how to best use the website functions to execute their plans• Building area site maps of the website to understand the content that is currently online.• Attacking the content by using various strategic techniques to condense information and figure out what the website needs.• Receiving feedback from page owners to understand what their requests are and build new content that suits their needs.• Writing various forms of style guides for page owners within the university that may need to submit new content. Show less

• 

  Bellyflop

  Jul 2019 - Nov 2019

  • Help developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.• Understand search engine optimization (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results.• Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums• Using web analytics software to monitor the performance websites and make recommendations for improvement. Show less

  • Social Media and Communications Manager

    Sept 2019 - Nov 2019

  • Marketing and Communications Assistant

    Jul 2019 - Sept 2019
• 

  BOLTON STUDENTS' UNION

  Nov 2019 - Sept 2021

  Marketing and Online Communications Coordinator

  • Write and produce engaging web content suitable for a student audience.• Produce and process high quality image and video content using appropriate software. • Organise live coverage of campaigns and events through social media, sometimes outside of normal working hours.• Investigate and implement new technologies/platforms that complement our existing offer and align with student trends.• Support team members in the creation and prompt delivery of design/media assets.

• 

  Develop Digital

  Jul 2021 - now

  Co-Founder