Carrie Gehrhardt

Experience

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  Boston University Art Gallery

  Sept 2012 - May 2013

  Gallery Assistant
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  Insomnia Cookies

  Sept 2013 - Mar 2014

  Marketing Representative

  -Promoted the brand around campus-Distributed marketing collateral-Maintained social media awareness through Twitter, Facebook, and Instagram-Sourced appropriate fundraising events-Built relationships with campus media

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  Bon Me

  Jan 2014 - May 2014

  Trucker
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  EMUZE

  Jan 2014 - May 2014

  Intern

  -Promoted the Verge Campus Tour through social media-Planned brand village at tour locations-Constructed brand marketing-Planned events to promote the Verge Campus Tour-Wrote entertainment posts for the EMuze blog

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  MELT Sports/Culinary/Entertainment

  Jun 2014 - Aug 2014

  Intern

  -Concentrated primarily on account services and copywriting for Campus Special and Chegg Deals rebranding-Worked directly under Senior Account Executive-Conducted research for Chegg campaigns and Holiday Inn-Attended meetings with clients and led calls with Campus Special executives-Was involved with Campus Special/Chegg Deals rebrand from mood boards to finished product -Constructed rebranding pitch-Helped structure social marketing strategy and experiential marketing for ESPN College GameDay Show less

• 

  WTF Creative

  Oct 2014 - Dec 2014

  Copywriting Intern

  -Wrote copy and observed account management team at work -Helped with account management for Warner Brothers and HBO when possible-Participated in every aspect of pitching, from strategy to copy-Wrote blog posts-Created client Christmas package-Wrote copy for Warner Brothers Studio Tour London Christmas campaign

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  Boston University AdLab

  Jan 2015 - May 2015

  Copywriter

  -Wrote copy for video, social media, and print campaigns.-Was resposnsible for overarching campaign ideas, scripts for video, all social media posts, and print newsletter. -Created taglines, headlines, and body copy for web banners, print advertisements and all other iterations. -Collaborated with art director to create all creative executions.

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  HSTRY

  Jan 2015 - Mar 2015

  Marketing Intern

  -Managed social media including Twitter, Instagram, Facebook, and Pinterest -Designed flyers and other marketing material-Created content for webpage and social media platforms-Researched target audience to develop effective social media strategy

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  Dalton

  May 2015 - Aug 2015

  Account Management Intern

  -Worked with teams across the agency to execute projects-Created target audience profiles for new clients

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  Boston University AdLab

  Sept 2015 - Dec 2015

  Associate Creative Director (Copy)

  -Managed four creative teams -Worked with executive team to ensure deadlines were met

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  Small Army FINN Partners

  Sept 2015 - Dec 2015

  Copywriting Intern

  - Worked cross-functionally with Design, Copy, and Strategy teams to create advertising campaigns.- Wrote print ads that appeared in the Boston Globe. - Conducted in-depth competitor analysis.- Wrote for print, digital, and video campaigns.

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  Hirewire Inc

  Jan 2016 - Mar 2016

  Marketing Maven

  - Increased B2C email open rate by 20%. - Worked with event and paid marketing teams to create a comprehensive user acquisition strategy.- Created onboarding content and in-app workflows to help new users understand the product.- Managed company social media accounts.- Maintained company social media accounts.

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  Chillproject

  Jun 2017 - Oct 2018

  Content Marketer

  - Managed team of freelancers to take creative projects from start to finish.- Designed landing pages that tripled revenue.- Created and managed paid social campaigns with a budget of $3k per month. - Established and maintained company blog, including whitepapers and sales-driven content. - Collaborated with executive management, sales, and marketing teams.

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  User Interviews

  Oct 2018 - Jun 2021

  - Established and executes on a multichannel content calendar.- Grew monthly content sessions from 3k to 44k as a content team of one.- Owns company newsletter, which reaches over 40k subscribers weekly. It has grown from a list of 3k subscribers. - Produces, edits, and publishes a company podcast with over 6k monthly listens.- Organizes complex and technical ideas into digestible and engaging content.- Creates content in partnership with key community members, like researchers at Google, Airbnb, and NN/g.- Manages content distribution on social media and in professional communities on LinkedIn, Slack, etc.- Leverages analytics to inform content decisions and make data-driven iterations to existing content.- Works cross-functionally with Sales and Operations teams to create enablement content. - Creates no-code solutions that make content novel, sharable, and special. - Has worked with external freelancers on design, SEO, and IA projects. Show less

  • Senior Content Creator

    Aug 2020 - Jun 2021

  • Content Creator

    Oct 2018 - Aug 2020
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  Hello Heart

  Sept 2021 - Oct 2022

  Content Designer
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  FanDuel

  Oct 2022 - now

  Content Designer