R. Jaime Trevino

Experience

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  American Association for Accreditation of Ambulatory Surgery Facilities, Inc. (AAAASF)

  Feb 2004 - Feb 2014

  Marketing and Communications Director

  -Perfected the multichannel marketing and relationship marketing tactics and strategies globally.-Influenced business growth by over 30% year-after-year during my leadership. -Managed, recruited, trained marketing staff and creative design resources.-Directed all corporate communications, press releases, newsletters, brochures, marketing.-Utilized database marketing tools and systems to perform analysis of customer behavior.-Analyzed site behavior and performance.-Evaluated the effectiveness of print and digital targeted marketing. . -Planned project documentation, staffing, agency collaboration, budget and resource requirements.-Provided departmental support for ad-hoc reporting to the board of directors.-Championed the interactive digital marketing and sales strategies to maximize return-on-investment. -Originated corporate branding and design elements for communications and websites. -Able to extract all data sets required for marketing programs. -Responsible for corporate positioning, competitive analysis and evaluating new marketing channels. -Directly reported to the executive director and the board of directors.-Engaged a digital strategy including direct mail, web banners, e-mail campaigns, E-Commerce, sponsorships, new products and trade marketing. -Achieved dramatic increases in web traffic by overhauling Search Engine Optimization (SEO) and Search Engine Marketing (SEM) plans for all websites. -Implemented social media campaigns that leverage social media to extend brand awareness, engagement metrics, and lead creation for cross-brands in the U.S., Latin America and Europe. Show less

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  Artpie School of Art Foundation, Inc

  Jan 2014 - now

  Executive/Creative Director

  Established the non-profit corporation and 501(c)(3) entity to help bridge economic, racial and social divi-sions by providing basic skills training in the arts for creative youth.• Currently building partnerships with school districts to generate, maintain, and grow enrollment.• Establishing relationships with other organizations and philanthropists to secure funding.

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  SourceLink

  Jun 2015 - Jun 2016

  Digital Marketing Professional

  SourceLink, a top-five ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response.My role has been involved in the execution of strategic email campaigns for multiple high profile clients with a concentration of HTML troubleshooting and campaign testing and verification. I have to balance and orchestrate many campaigns at various stages in development using several digital marketing platforms (Exact Target, EZ Purl, MindFire Studio and others). Show less