Adam Franceschi

Experience

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  Joyce Julius & Associates

  Jul 2013 - Dec 2014

  Sports Marketing Researcher

  • Used Image Identification Technology software to measure exposure time for brands and sponsors in professional sports events including NASCAR, UFC, NFL, and NBA/WNBA• Supported other managers on urgent assignments• Trained new associates

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  GTB

  Jan 2015 - Mar 2015

  Strategy Intern

  • Provided data analyses supporting various marketing strategies and transformed insights into high level stories for Ford• Managed weekly and ad hoc projects• Shadowed different departments within the agency

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  ZF Group

  May 2015 - Feb 2017

  • Supervised all North American TRW branded aftermarket braking products through the product life cycle• Coordinated local and global cross-functional teams• Defined features and benefits, product strategy, and roadmap for new product lines• Planned and executed new product launch strategies• Responsible for creating business cases for new product launches and presenting to senior management for approval• Established and maintained customer and supplier relationships • Managed North American aftermarket brake pad products through the product life cycle• Established go-to-market process for new product lines in the braking category• Performed strategic pricing analysis to increase profitability• Promoted to Product Manager in July, 2016

  • Product Manager

    Jul 2016 - Feb 2017

  • Product Controller

    May 2015 - Jul 2016
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  Federal-Mogul Motorparts

  Mar 2017 - May 2019

  • Developed market and pricing strategy for Wagner, Ferodo, and Jurid aftermarket braking products• Coordinated cross-functional teams for all North American product launches and promotions within braking category• Researched and analyzed current market trends to maintain Wagner’s position as the market leader in the aftermarket• Coordinated with key customers and presented new developments• Supported sales team with market data and tools to assist in promoting the Wagner product portfolio Show less

  • Product Manager, OES & Private Label

    Apr 2019 - May 2019

  • Product Management, Branded Product

    Mar 2017 - Apr 2019
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  Niterra North America, Inc.

  May 2019 - Feb 2022

  Product Manager

  • Managed multiple NGK branded aftermarket product lines in the ignition category• Researched market trends to identify and develop business cases for new opportunities for product line expansion and innovation• Determined go-to-market strategy and roadmap for new products• Responsible for product line profitability (P&L) and market strategy• Coordinated local and global cross-functional teams to manage projects and product launches• Mentored and developed other product management associates Show less

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  Lear Corporation

  Feb 2022 - now

  Product Portfolio Strategy Manager

  Responsible for providing strategic insights to the E-Systems division of Lear Corporation to ensure the product portfolio aligns with company goals, maximizes profitability, and meets evolving market demands.Product categories include Wire Harness, Electronics, and Connection Systems.