Bernard El Hage

Experience

• 

  Mariott Hotel

  May 2006 - Sept 2006

  Summer Intern

  KitchenRoom service Front office

• 

  Nestle

  Sept 2007 - Dec 2008

  Field Sales Representative

  • Food Service division – Nestle Professional • Managing 5 stars hotel with achieving higher rate of sales penetration by selling more SKUs to the culinary division• Developed and increased accounts pipeline from 30 to 75 accounts in a period of 1.5 year• Increased geographic distribution by covering Fujairah and Ras al Khaimah cities • Developed and maintained excellent customer relationships• Reduced order cycle from weekly to 15 days in blocking competition penetration as well by reducing out of stock in Hotels Show less

• 

  Procter & Gamble

  Dec 2008 - Sept 2012

  Category Leader for Fabric & Home Care, Papers & Liquid bleachBrands handling: Tide, Ariel, Bonux, Downy, Fairy, Always, Pampers, CloroxCustomer: Othaim Responsible for planing national deals and leaflet featuring plans, handling budgets vs. spendings Leading and executing all deployment plans for stores implementations and monthly initiatives. Tracking regional oos situation vs. sales fundamentals Responsible of Othaim Target/Growth, Initiatives and development  Track and analyze Sell out contribution by brand vs. total category Update Sell In / Brand Index and weight of Business P&G Awards: CBD College I – Strategic Negotiation Skills Show less

  • Unit Manager

    Aug 2011 - Sept 2012

  • Category Sales Manager - ABUDAWOOD Group

    Dec 2008 - Aug 2011
• 

  SWAROVSKI

  Sept 2012 - Apr 2020

  Developed and Built the B2B division for Swarovski across 8 Countries with a Turnover of 8M EruroDrafted and signed all commercial agreements for Official Distributor Partners•Managing the B2B Channel / Elements & Lighting for North Africa and Middle East •Handling region P&L•Responsible of the Top line and cost center for the Middle East and Africa region•Acting sales manager for Levant•Managing the distribution and channels across regions•Set the "Where to play" and "How to win" in different countries and segments •Developed and created the Company's Building Blocks for the Region in terms of Running Rate, seasonality sales, sell-out activities, pricing strategy, trend sales• Setting activity and revenue targets for members of the sales team•Set and develop the annual marketing plan by regions •Managed and lead many projects; Crystal Lab, Vimto crystallized bottle, RPG Sales force operation• Defining on account management plans with the sales account managers• Identifying key areas for improvement in the sales process• Spotting market opportunities for new customers and/or segments• Managing the implementation of yearly targets by country and segment• Developing Commercial Agreements and contract with distribution partners across region• Overseeing region sales, activities and business KPIs • Working in parallel with Europe team as Global Account Managements, to increase production that happens in North Africa Show less • Managing the B2B Channel / Elements, Lighting and Interior Design for GCC and Levant with handling region P&L • Strong leadership skills and ability to inspire sales teams• Setting activity and revenue targets for members of the sales team• Defining on account management plans with the sales account managers• Developed and built Crystal Lab concept in Beirut with Strassco our ODP - includes finished products developed and designed by Swarovski SP Team - Retail concept • Identifying key areas for improvement in the sales process• Spotting market opportunities for new customers and/or segments: VIMTO Crystallized bottle project with an ROI of 300K EURO in a period of 2 month • Managing the implementing and developing of monthly/yearly targets by country and segment• Developing Commercial Agreements and contract with distribution partners across region• Overseeing region sales, activities and business KPIs Show less • Managing the B2B Channel / Elements, Lighting and Interior Design for Saudi Arabia• Strong leadership skills and ability to inspire sales teams• Setting activity and revenue targets for members of the sales team• Created and leading the Sales score cards - analytical documents by region by product by customer• Defining on account management plans with the sales account managers• Identifying key areas for improvement in the sales process• Spotting market opportunities for new customers and/or segments• Managing the implementing and developing of monthly/yearly targets by country and segment• Developing Commercial Agreements and contract with distribution partners across region• Overseeing region sales, activities and business KPIs Show less • Developed and launched the Saudi operation for Swarovski in terms of Legal documents, Visas, offices and full functional company paper work from scratch •Interviewed and hired KAMs for Swarovski based in Jeddah and Riyadh as well as 15 sales reps to be working via a third agency as direct sales reps.•Created and developed a third party of Sales Reps (SAUDI) of 15 sales reps - acting as direct cash van sales working in parallel with our wholesaler to increase sales penetration and sell-out - fully automated reports, daily analysis and geographic expansion reports, helped increase our sell-out by 25% vs. LY and opened new segment managed by Saudi females•Created and developed SIPOC, RACI Matrix, Decision Tree and guidelines for cash van operation and project manager • Managing and developing Key account and wholesalers across Saudi • Responsible of customers and wholesalers’ targets by segment • Created new sales segments – metal tags that generated a 200K $ ongoing business - shared and applied story in Malaysia that generated 1 M Euro of turnover in a period of 1 year Show less

  • Head Of Sales - Middle East & Africa

    Jan 2018 - Apr 2020

  • Head Of Sales - Gulf and Levant

    Jul 2015 - Dec 2017

  • Regional Sales Manager - Saudi Arabia

    Feb 2014 - Jun 2015

  • Key Account Manager - Saudi Arabia

    Sept 2012 - Feb 2014
• 

  Walmart

  Apr 2020 - Oct 2023

  Ecommerce Department Manager

  Online GroceriesActivated and developed Online Groceries process and Governance during Covid timeHired, coached and lead the in-store pickers by increasing number of fulfilment orders by 22% MOMLead and developed bundle offer for "Great Value" Walmart private label and increase category share by 8% YOY vs. Global Brands

• 

  Saudi Company For Hardware - SACO

  Jan 2024 - Sept 2024

  Wholesale and Distribution Manager

  Reporting to CEOFounding SACO Distribution division with key retailers in Saudi ArabiaAcquired Panda as 1st Distributor for SACO in Saudi Arabia, part of the Organization turnaround plan, with a potential Business of 50M SAR.Managing Wholesale and Distribution

• 

  Nestlé Nespresso SA

  Sept 2024 - now

  National Sales Manager

  Managing Saudi Office Market for Nespresso B2B