Alyssa Hernandez

Experience

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  ARH Creative

  Jan 2012 - May 2024

  Marketing Designer

  Established and launched a freelance creative studio from the ground up, and createda concept. Develop extensive creative briefs to maintain consistency. Serve as an elitecoder for the website and email design. Create promotional displays, packaging, andenvironmental graphics. Apply new concepts to collaterals and, email marketing,social media marketing, event marketing, brand development, art direction, marketpenetration, SEO, PPC (Pay-per-click), and, UI/UX (User Interface/User Experienced).• Built practice credibility, and value• Worked closely with development teams to produce exceptional user experiencesacross both print and web platforms, successfully translating complex ideas intofunctional designs that increase conversion.• Provided creative vision and concept design for projects while meeting a strictturnaround schedule.• Leveraged expertise in creating exciting materials and design solutions that have a highvisual impact. Show less

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  No Time for Social

  Aug 2015 - Sept 2015

  Graphic Design Intern

  Conducted research for No Time for Social, engaged a target audience with advertising, rebranded the entire company, provided infographic leave behind for clients

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  Central Texas Wildlife Legacy

  Jan 2016 - Feb 2019

  Sr. Graphic Designer

  Developed and executed concepts for newsletters, ads, and digital productmaterials through marketing analysis, drip campaigns, content development, SEO, social media, photoshoot and design thinking, print and tradeshow materials along with yearly catalogs.• Met or exceeded project deadlines resulting in cost savings, higher revenue generation and higher customer satisfaction as specified by the business.• Developed strategic communication and marketing plans.• Contributed in the raising of $93,000 in non-profit growth and project donations annually for B2B (Local charities, education, veteran groups, scholarships, conservation, and national organizations). Show less

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  Infinite Packaging Group

  May 2016 - May 2017

  Graphic & Prepress Artist

  Directed and developed innovative campaigns, branding strategies, and out of the box concepts to effectively reach out to the client’s target audience. Created and managed graphic design projects from the conceptual phase to final production for all print and brand standards. Applied specialized ΔΕ color application to ensure accurate color matching for the client's product.• Worked closely with the project teams, overseeing the design of all outgoing marketing materials, and providing art direction and feedback with high frequency as projects go through iterative review cycles.• Managed multiple projects simultaneously and excelled in the challenge to provide creative and innovative ways to solve clients’ marketing goals while delivering consistent, outstanding work daily. Show less

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  US Navy

  Mar 2017 - Jan 2018

  Hospital Corpsman

  Rebranded collateral designs for Hospital Corpsman students, maintained instructions from higher-ups, assisted Navy Physicians and Dentists with surgeries, transported the sick and injured to safe quarters, operated medical and dental equipment

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  Peerless Events and Tents

  Jul 2018 - Jul 2020

  Digital Marketing Manager

  Strategized social media platforms and marketing with routine updates, consulted with clients to identify and ensure customer satisfaction, photographed high quality images on incoming products, website manager, maintained showroom display, created email campaign, lead all content development, edited copyrights, SEO and improvements on UI/UX (User Interface/User Experienced).• Increased client satisfaction with creativity by 25% and reduced turnaround times by 13%.• Increased Instagram followers by 75% through brand awareness and boosted sales by $350,000 in 2019.• Managed a $25,000 budget for utilizing all four locations Show less

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  Healthy Pet

  Jan 2021 - Feb 2024

  Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs. Created company brand messaging, design thinking collateral materials, updating web sales, event management, and promotional strategies. Utilized pet market trends and target audience statistics to effectively and appropriately market products. Create continuity to each store when monthly promotional products occurs. One to one customer consultation, educating and providing the best holistic diet for health issues for their pets, promoting Healthy Pet’s reputation and answering questions or concerns about our products, market upcoming events and new products to customers, building customer loyalty through personalized service, sharing trends, and photographing high quality images for up-coming events with vendors. Show less One to one customer consultation, educating and providing the best holistic diet for health issues for their pets (Business to Consumer; B2C), Shopify, promoting Healthy Pet’s reputation and answering questions or concerns about our products, market upcoming events and new products to customers, building customer loyalty through personalized service, sharing trends, photographing high quality images for up-coming events with vendors. Create continuity to each store when monthly promotional products occurs. Retail Marketing Show less

  • Marketing and Keyholder Manager

    Mar 2023 - Feb 2024

  • Sales Floor Team Member

    Jan 2021 - Mar 2023
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  Pipe Hitters Union, LLC

  Oct 2021 - Nov 2022

  Marketing Graphic Designer

  Analyzed website metrics for a company generating over $200k in revenue. Created opportunities from web sales to increase the conversion rate on the e-commerce website by 21%. Marketed new designs, creating products online sales, all weekly updates on social media and email campaigns in Klaviyo through creative scheduling. Created tasks and projects for production, sales and project management by setting weekly goals. Managed print-ready production and to support sales pipeline to support sales team. Developed exciting campaigns that elevated, differentiated, and functioned on-brand and on-strategy. Show less

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  Central Texas Wildlife Legacy

  Feb 2024 - May 2024

  Marketing Manager