Alexandra Clark

Experience

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  SERVICE 800

  Jun 2005 - Jun 2007

  Interviewer

  Carried out CATI interviews in English and in Danish for a range of leading brands, which gave me an insight into quantitative market research. With it being home-based, it was the perfect part time job while studying.

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  ReD Associates

  Jul 2009 - Dec 2009

  Trainee Consultant

  As a Trainee at Red Associates, I gained an all-around insight into the world of commercial ethnographic research and consulting. Among other projects, I conducted filmed ethnographic research in Spanish in Barcelona and Madrid.

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  Ipsos MORI

  May 2011 - Jul 2011

  Market Researcher
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  Groupon

  Aug 2011 - Sept 2012

  Online Researcher
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  MindMover

  Sept 2012 - Nov 2014

  Senior Qualitative Research Executive

  At Mindmover, I managed and executed projects from pitch to presentation for a variety of sectors and clients, incl. Boots, Nespresso, Magners, Nickelodeon and MTV. I managed research in the UK and internationally and moderated IDIs and groups in English, Danish and Spanish. Mindmover provided me with a steep learning curve, early project management responsibility, and a specialism in online qualitative research.

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  YouGov

  Nov 2014 - Jan 2016

  Senior Researcher

  At YouGov I worked on a variety of qualitative projects across sectors and methodological approaches. Apart from traditional face to face, there is a focus on utilising online techniques and making use of the potential that a panel of 2.5 million respondents provides to deliver unique market insights on a national as well as international level.Clients worked for include: ITV, Coca-Cola, TES and Eurosport.

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  Davies + mckerr

  Feb 2016 - Jun 2017

  Consultant

  As a Consultant at DaviesMckerr, I ran workshops in Spanish for Heineken to inform the international positioning of their 0% ABV, I worked with Sainsbury's Supermarket on inclusivity, I conducted ethnographic research for PepsiCo in Spain to explore the position and opportunity for the 'Bowl' pack and I ran focus groups to inform the creative development for their baked crisps in the UK.

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  Telltale Research

  Jun 2017 - now

  Consultant & Founder of Telltale Research

  Telltale Research (http://telltaleresearch.com/), is a values-led consultancy specialising in immersive ethnographic research, cultural insights & brand strategy. Clients include: The Ministry of Housing, Communities and Local Government's, The Prince's Trust, UNICEF & WHO (JMP), Greater London Authority, Livoos, Stoked, and Panasonic.