
Novan Nurul Alam
Economic and Business Journalist

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About me
Sales Operations | Certified in Digital Marketing | Performance Marketing | Search Engine Optimization
Education

Rakamin Academy
2021 - 2022Bootcamp Digital Marketing Fullstack Excellent (88/100)Activities and Societies: Expertise range social media, content ideation, campaign strategist, SEO, Performance marketing, and KOL.

Rakamin Academy
2022 - 2022Course Performance Marketing (Google Ads) Excellent Grade (86,45/100)
Rakamin Academy
2022 - 2022Course Advanced Search Engine Optimization Excellent Grade (86/100)Activities and Societies: Advanced SEO Fundamental Deep dive into keyword research Optimizing On-page SEO Optimizing Technical SEO Off page SEO hands on Understanding link building and backlink Backlink audit Competitor, inbound link, & keyword analysis SEO Analytics
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Universitas Padjadjaran (Unpad)
2011 - 2016Bachelor's degree Soil Science and Agronomy, GeneralActivities and Societies: (2015-2016) Commissioner of Pers Mahasiswa Genera (2014) Event Director of Art Rhytm and Agriculture in Collaboration Faperta Unpad (2013 - 2014) Editor in Chief of Pers Mahasiwa Genera Unpad (2012-2013) Head of Reporter Pers Mahasiswa Genera Unpad (2013) Part of Publication and Documentation Lomba Lintas Lembah dan Bukit Fakultas Pertanian Unpad (2012) Documentation and Publication Penerimaan Mahasiswa Baru Fakultas Pertanian Unpad (2011) First Place of Creative Faculty of Agriculture Unpad
Experience

Kumparan
Nov 2016 - Jul 2017Economic and Business Journalist- Collect, verify, and analyze thoroughly newsworthy informations- Assemble findings into a stable story- Write and deliver news stories with the reader's perspective in mind- Abide by journalism ethics and codes

Simadupisang
Sept 2017 - Aug 2018Social Media SpecialistCreate, organizes and operates a food and beverages social media channel

Astra UD Trucks
Aug 2018 - Mar 2019Business Consultant- Present, promote and sell products (succes sell 15 units in 7 months) using solid arguments toexisting and prospective customers- Perform cost‑benefit and needs analysist of existing/potential customer to meet their needs inlogistic transportation business- Establish, develop and maintain positive business and customer relationships

Coca-Cola Amatil
Jun 2019 - Jun 2020Market StrategyCustomer Value Proposition (CVP) is one of sub department from Market Strategy. Main job description is to implement CVP Project Impelementation across Indonesia. My area experience:- Implement CVP Project in Indramayu- Implement CVP Project in East Lombok- Implement CVP Project in Medan Job description for CVP Project Implementation:- Managing Coca Cola's Official Distributors (CCOD) and outlets under it to improve way of working in order to increase KPIs & Volume.- Market relevance by reviewing outlet segmentation in timely manner- Shadowing and coaching Sales Representative (SR) & Assistant Sales Manager (ASM).- Evaluate performance gaps for each ASM and escalate under-performed ASMs to SM and GM also suggest improvement to the team.- Contributing in sales capability through CVP's way of working enhancement- Review effectiveness of CVP programs and evolves based on business objectives- Provide market insight from CVP Implementation areas and develop actions to close performance gap- Inclusive in health and safety awareness, build people engagement, and support effective and productive working environment Show less

Rakamin Academy
Mar 2022 - Apr 2022Social Media SpecialistActing as Team Leader to handled Bedding Store brand Homey Yogyakarta's social media and ecommerce account as part of Rakamin Academy Bootcamp final project- Performed market research (customer behaviour survey using Google form) to define target audience and mapping business problems- Created content plan and content marketing strategy for #TemanPalingNyaman campaign.- Established a content pillar and calendar as a guideline in content making.- Executed content plan strategy- Managed daily content (Feed, story and reels) in Homey Yogyakarta's instagram account- Researched popular keyword, hashtag, competitor and wrote caption for daily instagram post.Achievement: Optimized social media which increased from 1405 followers to 1630 followers, Engagement Rate from 2.94% to 7.65%, and sales gained 133% than last month from 3 pcs to 8 sales in tokopedia and shopee in 4 weeks Show less

Niagahoster - Web Hosting Unlimited Indonesia
May 2022 - Jun 2022SEO OutreachCompleted various tasks related to SEO Outreach activities from Niagahoster such as keyword research, SEO analysis, CMS, and advanced off-pageTools: Wordpress, Ahrefs, Google Analytics, Google Search Console, Semrush, Ubbersuggest

Jakmall.com
Jun 2022 - Jul 2022Campaign and Digital Performance OfficerAs a Campaign & Digital Performance Officer intern at Jakmall, I was assigned to develop a campaign strategy related to Acquisition and Retention. Through the data provided, I make the right campaign analysis and strategy, starting from campaign budgeting, campaign strategy and concept, to KPIs and metrics that will be needed to measure campaign success. This project expands my knowledge and skills in Data analysis, Formulating campaign strategies and Reporting results from campaigns.

PT. Erajaya Swasembada, Tbk.
Jul 2022 - Aug 2022Digital Marketing SpecialistIn the implementation of this Virtual Internship Experience program, I was given an overview of how a Digital Marketing works at Erajaya. I also learned how to solve problems and work on projects that are in line with Erajaya's company activities.At the beginning, I was presented with some reading materials and video learning which are expected to help in understanding the competencies needed by a Digital Marketing as well as understanding how Erajaya applies the knowledge. Then I was challenged to complete several tests to review my understanding in the field of digital marketing. Finally, I was faced with a final project where I was challenged to implement all the knowledge related to development that I had previously mastered. Show less

Qwords Cloud Web Hosting Indonesia
Dec 2022 - Jul 2023Digital Marketing ExecutiveWorking as a Digital Marketing at Qwords. learn how to solve problems and work on projects that are in accordance with Qwords company activities.At the beginning, it was explained about some reading material and video learning which is expected to help in understanding the competencies needed by a Digital Marketing as well as understanding how Qwords applies this knowledge. Then challenged to complete several tests to review understanding in the field of digital marketing. Finally, faced with the final project, they are challenged to implement all the knowledge related to development that has been mastered before. all work assessed by and given feedback by the Qwords team Show less

PT. Sewu Segar Nusantara
Jul 2023 - nowSr Sales Specialist AssociateSales Strategy Execution- Develop and implement sales plans to achieve revenue and market share goals in Modern Trade (e.g., supermarkets, hypermarkets) and General Trade (e.g., traditional retail stores).- Monitor sales performance and identify opportunities for growth.Account Management- Establish and maintain strong relationships with key accounts in both channels.- Negotiate contracts, promotions, and agreements to ensure alignment with company objectives.Channel Development- Identify and acquire new business opportunities in Modern Trade and General Trade segments.- Ensure effective product placement, visibility, and availability across all retail touchpoints.Performance Monitoring- Track sales data, analyze market trends, and prepare reports for management.- Provide insights and recommendations to improve channel performance.Cross-functional Collaboration- Work closely with the marketing and supply chain teams to ensure alignment on promotions, product launches, and inventory planning.- Coordinate with merchandising teams to enhance in-store execution.Market Intelligence- Conduct market research to understand customer preferences, competitor activities, and industry trends.- Use insights to refine strategies and maintain a competitive edge. Show less
Licenses & Certifications
- View certificate

Ad policies for Content Creative and Targeting
MetaFeb 2022 - View certificate
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Google Ads Search Certification
Google Digital Academy (Skillshop)Jan 2022 - View certificate
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Google Ads Display
Google Digital Academy (Skillshop)Dec 2021 - View certificate

Promote your business from your facebook page
MetaFeb 2022 - View certificate

How to Kickstart Your Career As Project Manager
GlintsJan 2022 - View certificate

Critical and Creative Thinking: Combination of Skills to Solve Problem
GlintsDec 2021 - View certificate

Intro to Digital Marketing
RevoUDec 2021 - View certificate

Kickstart Digital Marketing Journey
Rakamin AcademyNov 2021
Volunteer Experience
Delegate Ekspedisi Bhakti PMK 2016
Issued by Kementerian Koordinator Bidang Manusia dan Kebudayaan on May 2016
Associated with Novan Nurul Alam
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