Kevin Strauss

Experience

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  Ink PR

  Aug 2009 - Dec 2009

  Intern

  • Assisted in preparing press documents for clients• Compiled media lists for client outreach • Answered media phone call inquiries

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  Pearson North America

  Jan 2010 - Jun 2010

  Pearson Campus Ambassador

  • Developed strategies to increase awareness of Pearson brand on campus• Presented Pearson online resources and text books to professors and classes to drive traffic to Pearson products• Served as liaison between students and Pearson to resolvetechnical support questions as well as detailing product features

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  Big West Conference

  Mar 2010 - Mar 2010

  Social Media Assistant - Big West Basketball Tournament

  • Assisted with social media broadcast of tournament games• Interacted with audience via Twitter for live coverage of tournament• Provided real time statistics, scores, facts for Internet audience

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  Daily Sundial

  Jun 2010 - Dec 2010

  Marketing Manager

  • Ran marketing strategies on Twitter and Facebook and at campus events to raise awareness of campus newspaper• Ran marketing contest on campus, engaging students and encouraging the target audience to participate for prizes• As only marketer on staff, increased number of mobile application users by 89% in first three months

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  California State University, Northridge

  Feb 2011 - Apr 2017

  • Lead digital marketing strategy for CSUN Athletics' 19 varsity programs• Manage The Cape Crew, CSUN Athletics' social media command team, providing live event coverage of events and daily fan interaction through official team and department accounts• Serve on CSUN's Committee on Athletics and Student Engagement (CASE), developing special events and marketing initiatives aimed at CSUN students• Coordinate with Marketing and Media Relations staffs on digital content needs and multimedia for CSUN Sports Network and The Cape Crew• Partner with Learfield Sports to schedule, coordinate and execute digital broadcasting strategy for home and away events• Manage MatadorsConnect, CSUN's official fan rewards platform Show less • As main contact for baseball and men’s soccer, produce media guides, game recaps and feature stories disseminated through traditional and online social media channels.• Led content transition from CBS to Presto Sports for GoMatadors.com and initiated relationship and implementation with Stretch Internet for audio streaming of games.• Sought partnership with Presto Sports to develop CSUN Front Row, the official mobile application of CSUN athletics, which saw 500 users in its first month after release (April 2013).• Write bios and online profiles for players, coaches and personnel in 16 NCAA Division I sports• Assist with and perform game day duties, including setup and use of statistical equipment, writing game recaps and conducting player interviews• Produce multimedia content for Web site, including video interviews and photo galleries, as well as maintaining social media presence. Show less

  • Assistant Athletic Director, Digital Marketing

    Jun 2015 - Apr 2017

  • Assistant Sports Information Director

    Feb 2011 - Jun 2015
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  City of Santa Clarita

  Apr 2017 - May 2023

  Communications Specialist
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  Santa Clarita Valley Water Agency (SCV Water)

  May 2023 - now

  Communications Manager