AKANKSHA Y.

Experience

• 

  BPS Industries Corp - India

  Jul 2014 - Jul 2015

  Assistant Merchandiser

  • Designed and developed women’s Handbags and Accessories for Marks & Spencer's (SEDEX), Inditex and Levis.

• 

  Malaga

  Jul 2015 - Feb 2017

  Designer

  • Designed and showcased a collection of embellished handbags and footwear at Lakme Fashion Week 2015 for the brand, Malaga.• Led the entire product design process for three U.S. brands, including Target, which contributed 33% to the company’s overall profit.• Designed wireframes and built prototypes using SKETCH for website design for the in-house brand, leading to a 90% increase in subscription rate.

• 

  PARAGON POLYMER PRODUCTS ( P) LTD - EXPORTS

  Mar 2017 - Jan 2018

  Designer

  • Managed end-to-end R&D and development of product mix in consultation with category and brand managers for India and UAE markets.• Effectively executed product rollout and Go-to-Market strategy for six new categories, collaborating with design, tech, sales and product teams.

• 

  Baggit India Private Limited

  Jan 2018 - May 2021

  Assistant Manager

  • Led a cross-functional team of 8+ members; created a consumer journey map by analysing touch points to improve consumer user experience for the website, leading to increase in visitor’s traffic at non-peak times by 25%.• Guided the first version of the brand’s mobile-optimized site with a single in-house designer and third-party development team.• Introduced an intelligent anti-theft bags range, the first smart product range, with GPS tracking feature. And created a clickable mock of the app used for tracking on FIGMA.• Analysed quarterly sales data to forecast and strategize product assortment, leading to increase in bottom line by 36%.• Liaised with the M.D/Founder and spearheaded the creation of the first sustainable product category “Conscious-by Baggit”.• Implemented “Go global and be local” initiative to enhance productivity by preponing cost mapping that led to a 20% reduction of sampling cost.• Spearheaded the product rollout of 3 product categories for UAE and Mauritius market. Chartered Go-to-Market strategy by conducting market research & competitor analysis. Show less

• 

  Titan Company Limited

  Jul 2021 - Apr 2022

  • Strategized product positioning and defined product vision based on consumer persona and competitive landscape for digital wearables.• Led the ideation, conceptualization and product roadmap from inception to launch for play+ collection of smart watches and wearables. Led decisions around feature prioritization and implementation of value-based pricing strategy.• Drove development of global vendor base; defined metrics to evaluate vendor performance which resulted in products with low-making cost and high-impact features, with 25% margin improvement.• Initiated and led the implementation of a web-based tool to automate the manual process of sample tracking, which enabled seamless collaboration between cross-functional teams, improving turnaround time by 80%. Show less

  • Design Coordinator

    Oct 2021 - Apr 2022

  • Senior Designer

    Jul 2021 - Apr 2022
• 

  Jio Platforms Limited (JPL)

  Aug 2023 - now

  Product Manager