Micah Tsang

Experience

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  Johnson Controls

  Nov 2007 - Feb 2011

  Business Development Executive
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  3

  Jan 2011 - Jan 2013

  Marketing executive / Visual Merchandising Executive

  Manage over 70 retail stores communication materials, communicate between internal and external parties to ensure smooth launch of marketing program. i.e. PoPs logistics, shop display, road show and direct sales library maintenance.Maintain and manage retail shops communication materials is align with 3HK brandingSuggest / develop marketing plan (Promotion) for retail storeBudget control for PoPs production cost with different internal partiesOn and on conduct market research in term of visual merchandising hence to uplift 3HK retails brand equitySourcing for premium, PoPs, furniture and communication materials to enhance 3HK retails store imageDevelop branding guideline / templates for different channels (Retails, Road-Show, Car-Show, Event)Assign and job allocation for visual merchandising team. Manage internal parties job request (Design job)Contribute idea to facilitate team work flow; review team work process from time to timeQuotation handling for shop communication material from alpha to omegaBasic design job handling for internal parties Show less

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  China Resources (Holdings) Co

  Aug 2013 - Feb 2014

  Senior Branding & Marketing Officer

  Direct report to controller, marketing department for marketing research, online marketing and joint promotion programme progress.Follow direction from team head, controller and give briefing to creative agencies for marketing campaigns.Cross check team, senior marketing officers output, combine the materials and present to controllerUplift team analysis skill, graphical sense through providing practice in daily work tasks.Planning and implement ATL & BTL marketing communications activities for different marketing campaigns to achieve brand objective.Initiate and manage join promotion with Banks, shopping malls and media to facilitate retail shops sales. Evaluate the performance after the JP.Conduct market research among company products, to investigate customer behavior, satisfaction and figure out opportunity in market.Manage online marketing. i.e. Facebook feeding, mini-game, web content management and to evaluate performance after feeding/promotional campaign.Initiate and manage company publication: editing magazine content, manage advertorial & editorial. Work closely with media and production house for publishing.Conduct Risk Management report for company public relation crisis, to evaluate crisis impact, on and on tracking impact level.Manage 73 retail stores advertising vacant areas, driving internal parties to achieve profit enhancement. Show less

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  Hong Kong Broadband Network Ltd

  Feb 2014 - Aug 2015

  Senior Officer - Marketing Communications

  Branding - Involving creative & content creation, maintaining internal / external communications materials are all up to standardTo assist HKBN pursues high reputation in telecommunication industry, sustaining the aided / unaided awareness in marketLeading subordinates for each online creative development project, leveraging team’s output to improve conversion rate / hit-rate of retention and acquisition campaignsParticipating in TVCs campaigns, leading with creative & media agencies to make things happen.Reference: https://youtu.be/ic1M9NKK2NY, https://youtu.be/8tmrd-siOZM Partaking HKBN Family’s location base campaigns including planning, execution and evaluation Reference: http://youtu.be/r0zGh22cFMI, https://youtu.be/GOibea09or4 Digital marketing - To propose and execute any digital marketing project that to achieve department’s KPIsHKBN official site and social media platforms owner, managing I.T. colleagues to implement digital related tasksEnhancing company SEO & SEM, make use of assigned budget to improve branded key words buy as well as organic search trafficResponsible for official web revamp project, breaking the legacy of sales driven web-site to corporate base web-site to establish more proper corporate imageProject management - Manage any ad-hoc campaign-site development and deployment, from alpha to omegaTo prepare brief to agencies for various ATL & BTL campaigns, manage and complete projects with limited resources and agreed timeline Examine and assess media plan / post-buy data, ensure materials can reach right audience and prepare evaluation for better ROI on media buy Show less

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  18 Gifts

  Jan 2015 - Jun 2016

  Partner

  Marketing, digital marketing, social media management, sales and visual merchandising, creative, inventory management, web administration, data analysis

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  S.F. EXPRESS CO. LTD

  Jun 2016 - Apr 2020

  Marketing Manager

  Establish a strong branding and achieve a great business growth for a business unit - EF Locker Leverage on-hand resources & manpower, manage and supervise 2 teams to build strong brand awareness, achieving corporate goals and KPIs.Study customer needs and market trends, to plan and execute marketing activations (online and offline), manage all ATL and BTL campaigns to maximize brand awareness and reputationThrough a list of calculation and fine-tuning process of pricing structure to develop diverse Products to meet potential customer needsTo push best-fit products to consumers, converting market insight into strategies and marketing plan by analyse of internal and external data and metrics.Budget management for teams, to press a better leasing, promotion and products promotion budget year by year and achieving tight budget control KPIs.Formulate leasing strategies, to achieve the business growth needs through a list of document review action. Smoothen service network expansion and portfolio through buiding and maintain a close relationship with developers and landlords,. Show less

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  HKU SPACE

  Jan 2019 - Jan 2019

  Class Assistant

  Class Assistant for the Executive Certificate in Applied A.I. and Predictive Analytics for Business (FHKI) which covers Machine Learning, R and Tebleau

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  Urban Renewal Authority 市區重建局

  Jun 2020 - now

  Manager, External Relations

  Project management for digital marketing campaigns, content marketing and managment, digital media placement, Web development and data analysis.