Matt Cooper

Experience

• 

  QR

  Jan 1999 - Jan 2000

  Project Manager

  Project Manager for several smaller projects running in conjuction with the large Y2K rollout.

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  Coopz Consulting

  Aug 2001 - Aug 2012

  General Manager

  Boutique firm specialising in creating a successful web presence for all SME's.Services include SEO, Web Design, Web Development, Direct Marketing, Online Marketing and a little I.T. Hardware Consulting and Sales for good measure.

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  Modern Communication Systems

  Jan 2003 - Jan 2005

  Service Delivery Manager

  Managed a crew of up to 30 telephony and IT technicians throughout south east Queensland

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  GPL Network

  Feb 2005 - Jun 2008

  IT Manager

  IT Manager for medium sized business that delivered business coaching solutions specifically targetted at the Finance & Accounting industries.Achieved the implementation of integrated I.T./Telephony solution covering several geographically spread locations.Implemented an entirely new infrastructure with limited time, budget and resources within project deadlines successfully.

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  Guerrilla digital pty ltd

  Jul 2008 - Jun 2012

  Production Manager

  Strategic digital agency

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  OnSwitch Digital

  Jul 2012 - now

  Digital Marketing Specialist | Founder

  Spearheaded marketing operations and marketing campaigns, and increased 40 % of international retail sales by implementing international strategies and assuring digital presence of company.Achieve business aspects of company through contract negotiation. Formulate measureable and manageable marketing strategies to attain client end goals. Provide support to major stakeholders by examining analytics and updating marketing growth plans accordingly. Ensure digital presence of company by improving development process of websites and mobile applications. Collaborate with global and regional teams supporting projects, including product launches, one off product campaigns, and content marketing programs, and invoke scrum agile methodology within the local and virtual teams.Selected Contributions:• Digitised print media and reduced offline expenditure worth $10,000 a quarter for Basketball QLD through launching of cross browser and device agnostic platform for end user communication at OnSwitch.• Achieved significant revenue growth by developing multilingual strategy across channels for online selling of international award winning documentary “Dreamracer”. • Increased 30% of event sales and profit margins by implementing ticketing system with Currumbin RSL, while reducing front of house engagement in ticket sales for OnSwitch.• Escalated 10% of customer engagement and attendance within all venues for major sporting organisation, while ensuring high quality customer services. Show less

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  Appsquared Pty Ltd

  Mar 2014 - Jun 2018

  Founder | Marketing Manager | Project Manager

  Leading businesses into the world marketing apps bringing the offline world online through engagement. Cross platform development skills incorporating a template driven foundation of software. Working with an array of client from Basketball QLD to a high end Sydney childcare centre..

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  Motorcycle Life

  Jan 2016 - Apr 2019

  Marketing Manager | Director

  Attained number 1 rank on Google for competitive keywords within three months and executed strategic marketing campaigns for promotions to accelerate organisational revenue.Achieved company goals by maintaining website and attracting customers to use company services, and using market tactics, such as placing advertisements on social media and website. Maximised customer satisfaction by identifying and resolving customer related issues in a timely manner. Established and strengthened positive relationship with internal resources and third parties for flawless execution of events. Achieved top 5 positions on Google for the Daqar Rally events each year since 2016.Selected Contribution:• Accomplished positive cash flow within initial 18 months by implementing marketing plans and establishing marketing and sales objectives. Show less

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  Currumbin RSL

  Mar 2016 - Nov 2017

  Digital Marketing Manager

  As digital manager I have been, and still am, responsible for moving the traditional marketing channels from offline to online. This produces a massive reduction in spend along with a massive increase in user engagement across all platforms.This engagement has then led to the various departments experiencing growth unprecedented in recent times. Events bookings are now in advance of planned schedules and with further tracking enhancements greater attribution reporting has been implemented and shown digital's true impact. Show less

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  Outsource2Us

  Mar 2016 - Mar 2021

  Covering all of our clients technology needs with considered and up to date solutions. As a digital specialist it is my responsibility to get everyone and everything working toward to the clients final goal through the use of digital channels. Development of various LMS for varying clients including national retailers and national sporting associations.

  • Chief Technology Officer

    Jul 2020 - Mar 2021

  • Technical Director

    Mar 2016 - Jun 2020
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  Desygner

  Mar 2019 - Aug 2019

  Senior Marketing Manager
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  We Brand

  Mar 2019 - Aug 2019

  Senior Marketing Manager

  We Brand is a marketing and design platform that allows anyone to customize corporate marketing materials without ever compromising your brand’s identity. We also empower your team to manage campaigns, job requests, and the brand’s digital & textual assets from the cloud.

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  CosMediTour

  Aug 2019 - Jul 2020

  Global Marketing Manager
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  Minkst

  Sept 2020 - Sept 2021

  Chief Technology Officer / Founder
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  Conscious Education

  Mar 2021 - Aug 2023

  • Head of Data Management

    Feb 2023 - Aug 2023

  • Head of Marketing

    Mar 2022 - Mar 2023

  • Chief Marketing Officer

    Mar 2021 - Mar 2022
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  The Digital Marketing School

  Jul 2023 - Dec 2023

  Head of Marketing, Data and Technology

  Leading a team of marketing professionals responsible for complete marketing strategies and builds. Data integraions and analysis during and post campaigns to determine success or failure.

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  Pool Pro

  Feb 2024 - now

  Technology Officer