Mavis Kang

Experience

• 

  Panasonic Electric Works Asia Pacific Pte. Ltd.

  Jul 2010 - Feb 2012

  Sales and Marketing Manager

  • Spearheaded product marketing efforts for Health & Beauty products across APAC regions.• Devised and implemented regional sales strategies to enhance sales and brand visibility.• Collaborated with local sales offices, distributors, and channel partners to manage and expand sales channels in emerging markets like Vietnam, Philippines and Sri Lanka. • Led product innovation efforts and expedited development process in collaboration with internal and external stakeholders.• Conducted competitive analysis to inform marketing strategies and provided feedback to management.• Created promotional materials and sales kits to support sales efforts. Show less

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  Panasonic Consumer Marketing Asia Pacific

  Mar 2012 - Jun 2019

  Regional Sales Marketing Manager

  • Led product marketing initiatives for Health & Beauty Products across APAC regions, overseeing product development, pricing strategies, and comprehensive marketing execution.• Collaborated closely with advertising agencies to strategize advertising, promotions, display concepts, point of sales materials, and roadshow activities.• Analyzed market demand trends, conducted product/price trend analysis, and forecasted sales in conjunction with sales team• Orchestrated successful product launches and consumer campaigns to achieve sales targets and market share goals. • Led successful launch meetings and facilitated sales training sessions for stakeholders, enhancing product knowledge and improving sales performance• Expanded sales channels in emerging markets like Thailand, Myanmar, and Cambodia by nurturing relationships with sales offices, distributors, and channel partners.• Managed A&P budget by forecasting and budgeting, leading to increased sales and profitability• Developed promotional collateral and sales kits to enhance sales efforts Show less

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  Panasonic Singapore

  Jul 2019 - Nov 2022

  Ecommerce Senior Manager

  • Spearheaded and oversaw the eCommerce Team, fostering collaboration with cross-functional team members to develop and execute campaign strategies to achieve targets• Formulated, implemented, and assessed key E-commerce strategies to surpass business KPIs and enhance the company's market share• Established and maintained strong partnerships with major marketplaces such as Shopee, Lazada, Amazon, Qoo10. • Conducted regular reviews and analysis of key marketing metrics, adapting to customer needs for enhanced satisfaction.• Identified and secured collaborations with various partners to expand the organization's marketing channels, including banks.• Managed P&L and A&P budgets effectively. Show less

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  Electrolux Group

  Nov 2022 - now

  Regional Product Marketing Manager, APAC & MEA

  Responsible for the regional product marketing for laundry care category across markets within APAC & MEA regions.