Lakshmisha K S

Experience

• 

  Medtronic Vascular

  Apr 2011 - May 2011

  Summer Intern

  Project: Development of Marketing Plan for the launch of a new innovative Therapy.2011Offered Pre-Placement Offer (PPO)Project Work Achievements a. Assessed the Market potential & identified the Target segment for an innovative new therapy b. Developed detailed Launch plan & Penetration strategies with initial revenue forecasts c. Developed an understanding of the Referral network dynamics for the treatment of the diseaseInitiatives a. Identified target Customer profile & Communication plan based on current diagnostic modalities b. Developed a suitable Pricing strategy based on Market survey for the launch of the product Show less

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  KPMG Advisory

  May 2012 - Jun 2014

  Consultant

  Lakshmisha has 1 year of Strategy development and Market assessment experience with KPMG and currently serve as a Consultant in KPMG India’s Strategy and Operations practiceRelevant Experience1. Developed cargo strategy for the client to become the largest airport in peninsular India and gateway to global economies for east west air traffic a. Assisted in the development of strategy framework for identifying and prioritizing cargo growth options for the client b. Module ownership for market assessment modules for 3 out of the 6 commodity categories under study for the cargo growth opportunities c. Module ownership of the development of the cargo traffic forecast model for the client2. Developed market entry strategy for an international Quick Service Restaurant player to assist their expansion in to India a. Module ownership of development of concept evaluation framework for identifying and prioritizing concept options for the client b. Module ownership of development of medium term business plan for the client entry strategy c. Module ownership of competition assessment of the Indian Quick service Restaurant market3. Program management of roll-out of initial set of processes for channel structure transformation for a reputed Indian software firm a. Development of commercial validation model to assess the impact of new commercials on the channel structure4. Execution and completion of conducting an opportunity Ideation workshop for a large Indian agro-chemical client a. Module ownership for market assessment module for 6 out of the 8 agribusiness segments reviewed for the ideation workshop5. Development of Thought Leadership article on Online retailing published in the Images Retail Report 20136. Contributed towards execution and completion in bringing out a white paper on the differences between Online and Traditional retailing Show less

• 

  Namo Brigade

  Jun 2013 - Jun 2014

  Founding Member

  Founder and Member Core Team

• 

  Flipkart

  Jun 2014 - May 2021

  Building Social commerce for 2Gud.comProduct DevelopmentResponsible for Social commerce experience (Influencer & Reseller based) on 2Gud.com- Responsible for Search, Recommendation, Merchandising & Transaction experience- Responsible for vernacular, voice & other customer assist capabilities for 2Gud.com- Developed the Product Roadmap for refurb experience on Flipkart for 2021-21- Lead for Agile implementation across the entire 2Gud.com tech teams- Developed selection discovery experience (Search, Reco & Merch) for Reseller commerce- Defined Payment strategy and roadmap for reducing cash transactions on 2Gud.com- Defined Partner communication (CRM) experience for Reseller commerce- Developed product roadmap for Search experience for Influencer commerce on 2Gud.com- Developed product roadmap for Merchandising for Influencer commerce on 2Gud.comProduct Launches- Designed and launched Influencer based Merchandising for 2Gud.com- Designed and launched 2Gud Assured customer value proposition for 2Gud.com- Solutioned and designed Image Search capabilities for 2Gud.com- Designed “search for social commerce” which is currently pending for Patent application- Designed the end-to-end experience re-launch of Refurbishment category in Flipkart- Collaborated in the design and launch of video based Social commerce on 2Gud.com- Designed Sand boxed end to end customer experience for partner-based commerce on 2Gud.com- Launched product-based recommendations for customers on 2Gud.com- Launched wish-listing capability for customers on 2Gud.com Show less Responsible for customer experience for Large appliances category - Growth & Experience TeamDesign and Launches− Managed the launch of Extended Warranty product contributing to 0.6% Margin improvement− Launched simultaneous delivery & installation capability in 10 cities improving NPS by 10+− Designed and launched Assured Buyback product for TV, Ref and Washing M/c categories− Designed and launched Annual Maintenance Contract (AMC) product for Air conditioners− Designed and launched product exchange capability for Air conditioners category− Designed and launched No-remorse (30 day trial) product capability for Televisions− Designed and launched expedited returns resolution reducing TAT by 70% for 30% of returns− Launched offline assisted commerce channel for large appliances portfolio across India− Designed Complete Appliance Protection product for large appliances categoryGrowth & Experience− Pioneered champions trophy campaign of delivery & installation within 24 hrs in 5 cities− Reduced average installation lead time by 20% through process and system re-design− Increased interest free EMI coverage by 30% of the large appliances portfolio− Defined and presented 2-year strategy road-map for large appliances category for 2018-19− Reduced loss due to leakages in Product exchange program by 70% for large appliances− Managed Installation experience during Big Billion Day sales with 30% same day Installation and less than 1% breaches Show less Responsible for managing Precious Jewelry, Artificial Jewelry and Beauty & Grooming categories Devised Beauty & Grooming category ramp up plan resulting in 20% increase in base line sales Improved profitability by increasing units per shipment for Beauty category by 40% Reduced returns by 20% and seller claims by 70% in Jewellery through last mile delivery revamp Precious Jewellery catalog enhancement increased traffic share by 13% and sales by 35% Initiated targeted discounts in Beauty to improve repeat cycle of customers by 10 days Show less Lead business team to manage 21 key sellers and 30 Indian and international publishersDefine strategy road-map for the category and drive key initiatives across the ecosystemManaged marketing, merchandising and customer engagement for eBooks category Managed the successful transition from retail inventory model to hybrid retail+marketplace model Developed key sellers whose total share of category sales grew by8X Margin improvement in eBooks by 8% from automated pricing algorithm with stable sales Pioneered exclusivity in the Indian book industry through the launch of “Half Girlfriend” Improved delivery speed by increasing regional shipment share of sellers by 8X Negotiated the migration deal with Kobo Inc with-in 2 months’ time for eBooks wind-down Seamless transition offered to Million+ eBooks customers with less than 0.1% escalations Negotiated Big Billion Day deals including exclusive combos and discounts of 50% to 70% Revamped Pre-order process for books resulting in reduction in release breaches from 30% to <5% Catalog enrichment by adoption of Onyx (automated direct feed) from all the top Publishers Show less Business Development - Trade, International and Digital Books#: Managing business relations with key vendors including leading International and Indian publishers#: Defining road-map for Trade, International and Digital Books#: Driving margin enhancement measures#: Managing business model Transitions#: Managing relationship with Marketplace partners to achieve key performance objectives#: Helping establish service level benchmarks and driving partners to achieve them a) Optimum inventory management b) Reducing customer lead times c) Reducing service breaches#: Driving process optimization initiatives across the ecosystem#: Market development for eBooks#: Managing marketing, merchandising and customer engagement for Digital Books#: Driving business team re-structuring#: People leadership and development#: Providing support to new product development initiatives Show less

  • Product Manager

    Oct 2019 - May 2021

  • Growth Solutions - Large Appliances

    Jan 2017 - Oct 2019

  • Category Manager - Lifestyle Accessories

    Apr 2016 - Dec 2016

  • Senior Manager - Business Development - Books & Media

    Aug 2015 - Apr 2016

  • Manager

    Jun 2014 - Aug 2015
• 

  Microsoft

  May 2021 - now

  Building Product solutions for Azure GlobalEnergyWorking on Azure OSDU offering (Azure Data Manager for Energy or ADME) which seeks to reduce data silos, enable transformational workflows and accelerate deployment in the Energy industry. Working on enabling Pre-stack Seismic workflows onto ADME- Enhancing Seismic DMS (Data Management Service) to scale to deal with large size of data (in Petabytes)- Ensuring interoperability of applications across partners and customersWorked on building effective Entitlement, Data Administration and Data Policy tools which can make data transformations effective and efficient. GamingWorked on Product Development for building a Azure gaming backend service solution that game developers can leverage to expedite game development, enhance game experience and increase monetization- Developed and launched Azure Gaming solution - Azure PlayFab services- Developed and launched Azure Gaming resources - Azure PlayFab Title, the container on which game developers manage backend services for their game including "managing player segments", "manage currency, catalog, stores, economy", "manage player statistics" and others - Azure PlayFab Player Account Pool on which game developers can manage their player accounts across multiple titles including player authentication and profile management.- Developed end to end UX experience for Azure PlayFab services helping game developers manage Azure gaming resources Show less

  • Senior Product Manager

    Sept 2024 - now

  • Senior Product Manager

    May 2021 - now