Annie Jia

Experience

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  Shanghai Huixiang Restaurants Co., Ltd

  Jun 2016 - Jul 2017

  Marketing Intern
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  Tammy & Friends

  Mar 2018 - Apr 2019

  Social Media Marketing Intern
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  Associated Students of UC San Diego

  Mar 2019 - Jun 2021

  AS Senior Projects Producers

  • Direct photographers, videographers, reporters, editors, and producers from pre-production to postproduction for UCSD and handle commercial deals with businesses including La Croix Beverages, Zipcar, and Ding Tea.• Collaborate with various organizations to produce multimedia projects and promotions (i.e. Triton Food Pantry for resources and information to fight food insecurity on campus; Sun God Festival to prolong school legacy, promote student life and diversity)

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  Stanford University

  Nov 2019 - Sept 2021

  Research Assistant

  • Facilitate the process of conceptualizing the theoretical framework to publishing the paper, How Discrimination Increases Chinese Overseas Students' Support for Authoritarian Rule, on an international journal• Collaborate with 38 researchers from over 10 universities in both the US and China; participate in drafting literature review, surveys, data gathering and operationalizing on topics concerning international relations, social media, and civil attitudes• Use Qualtrics XM and SPSS softwares; distribute three rounds of surveys, communicate with over 100 respondents on a timely basis, and facilitate with final data visualizations over a one-year span Show less

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  Kip Morrison & Associates PR - KMA Cannabis

  Sept 2021 - Nov 2021

  Marketing And Public Relations Intern

  • Manage client relationships across different time zones, write pitch letters to mainstream media outlets including Wired, and Forbes, as well as ran Instagram and LinkedIn for elevating company and product exposure and media coverage• Use Meltwater to monitor media coverage and PR-focused KPIs metrics, conduct daily media sweeps, compile reports and data for Q3 and Q4 online marketing, branding, and PR strategies, increased KPIs by 20% in terms of media coverage, with an emphasis to help women and minority entrepreneurs in lifestyle and beauty sectors in US Show less

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  Edelman

  Sept 2022 - Nov 2022

  Public Relations Assistant

  • Drafted marketing materials in English and Mandarin to help domestic companies enter China• Catered and promoted top-tier global tech firms (i.e. Tencent, CATL, and TE Connectivity) to transnational markets• Wrote press releases and responses that reflect such values as Diversity, Equity, and Inclusion to facilitate effective cross-cultural communication while working closely with account executives and associate account directors

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  USC CGSA

  Dec 2022 - Aug 2023

  Vice Chair of Media Relations

  • Coordinate and strategize weekly communications to more than 6000 students at USC through Red, WeChat, and IG, with insights gleaned from data analytics, trends, and engagement data• Increase subscriptions by 600% and engagement by 450% across Red, IG, and WeChat during Q1 2023 with creative copywriting, interacting with target audiences, and providing relevant services such as career panels and activities• Communicate with international service firms to facilitate their cross-cultural and transnational marketing towards US students especially in Southern California Show less

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  Daily Trojan

  Jan 2023 - Aug 2023

  Columnist

  • Report, edit, and produce media contents on culture and entertainment pertaining to Greater Los Angeles area• Especially cover minority-owned businesses (i.e. A.I.M. by Kyle Abraham), organizations, and underrepresented individuals to provide a channel for their inclusion and engagement

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  Daxue Consulting

  Mar 2023 - now

  Market Research Intern

  • Conducted social media listening for domestic and international firms in the beauty and cosmetics sector on TikTok, YouTube, IG, and Facebook to identify emerging trends, pain points, and territories sizing• Strategized COTY Inc.’s market entrance to domestic and Chinese markets by media and search engine monitoring, analyzing cultural and discursive differences on beauty and skincare trends

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  UNSUGARCOATED MEDIA

  Jul 2023 - now

  Integrated Marketing Specialist

  • Work with a LA-based non-profit organization through planning, pitching, designing, and implementing media assets related to individual empowerment, communities, and mental health;• Organize non-profit media campaigns, and implement business strategies to increase ROIs, enhance organization KPIs, to ultimately promote social impact events, i.e. EmpowerCon at LA Convention Center;