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Pedro Lacerda

Pedro Lacerda

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Followers of Pedro Lacerda461 followers
location of Pedro LacerdaAnápolis, Goiás, Brazil

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  • Timeline

  • About me

    Advertising and Marketing Coordinator | Strategical Designer

  • Education

    • IPOG

      2018 - 2020
      Master of Business Administration - MBA Marketing and Digital Intelligence

      Specialization in Marketing through the MBA modality with focus on digital strategies. Course with the objective of expanding the capacity of market analysis, identification of trends, implementation of strategies and methods of planning / management, information technology dominance, among other areas, to reach the full capacity of marketing management using digital media.

    • Kroton Educacional

      2014 - 2017
      Bachelor Degree in Advertising Focus in marketing management

    • Universidade Estadual de Goiás

      2013 - 2014
      Bacharelado em Sistemas de Informação

  • Experience

    • Estúdio Zero

      Jun 2014 - Jan 2017
      Planner

      Strategic design project helping the brand management for industries and agribusiness companies. Marketing planning, social media management, inbound marketing, graphic and digital design, merchandising and events promotion, web and applications development.

    • Farmtrac Meimberg Brasil

      Feb 2017 - Dec 2019
      Marketing Coordinator

      Management of integrated communication strategies, including planning and execution of events and exhibitions in national territory, marketing research, press counseling, development and creation of web content, social media management, establishment of communication solutions in newspapers, magazines, films, billboards, displays, leaflets and etc; creative solutions for digital and printed media; relationship and integration of communication between the India and Brazil units; attendance and formation of partnerships with the organization's stakeholders, relations with the media, vehicles, institutions, companies, unions and public agencies; press spokesman; monitoring of institutional image; identification and supervision of suppliers and providers of communication products and services. Show less

    • Prefeitura de Anápolis

      Aug 2018 - Jun 2021
      Gerente de comunicação

      Gerenciamento de produção audiovisual, gráfica e fotográfica de campanhas de comunicação, materiais publicitários, informativos ou educacionais para o Governo Municipal de Anápolis.

    • Estúdio Zero

      Feb 2019 - now
      Sócio-Diretor | Estúdio Zero

    • Mara S.l.r

      Jun 2019 - Feb 2021
      Marketing Coordinator in Brazil

      Planning and supervision of communication strategies, integrating Italian marketing plan with the Brazilian market; supervision of web content creation; digital presence management and media strategies; press office; establishment of communication solutions in different media and vehicles; identification and supervision of suppliers and providers of communication products and services; servicing and forming partnerships with stakeholders and media relations; Press spokesperson.

    • Prefeitura de Anápolis

      Aug 2023 - Jul 2024
      Secretário Municipal de Comunicação

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Pedro Lacerda
      Melhor Direção de Arte para Comercial de TV Cantei de Galo (realização: Kroton) Dec 2017 Prêmio Cantei de Galo, II Edição: premiação para o filme "Varandas do Lago - Tão perto da natureza que você nem vai perceber a diferença", inscrito na categoria Direção de Arte.Cliente: Varandas do Lago ResidencialDuração: 1:00m
    • Awarded to Pedro Lacerda
      Best Campaign for Brand Awareness Escorts Agri Machinery Sep 2017 Prêmio concedido pela Escorts Agri Machinery para o primeiro lugar entre 64 países na melhor campanha de Brand Awareness em 2017. Trabalho de comunicação integrada feito através do planejamento estratégico e execução de eventos, feiras, demonstrações, pesquisa, testes, propaganda, assessoria de imprensa, gestão de ponto de venda, materiais gráficos e marketing digital em 7 meses de projeto.

  • Volunteer Experience

    • Desenvolvimento de Campanha Publicitária

      Issued by ASPAAN
      ASPAANAssociated with Pedro Lacerda

    • Desenvolvimento de Campanha Publicitária

      Issued by Núcleo Esperança
      Núcleo EsperançaAssociated with Pedro Lacerda