Amy Goffin

Experience

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  Parenting Magazine

  Jan 1998 - Jan 2001

  Marketing
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  Rodale Inc.

  Jan 2001 - Jan 2002

  Marketing
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  TV Guide

  Jan 2002 - Jan 2006

  • Account Executive

    Jan 2003 - Jan 2006

  • Marketing

    Jan 2002 - Jan 2003
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  NBC Universal/Telemundo

  Mar 2006 - Dec 2007

  Account Executive

  As an individual contributor, I drove incremental revenue by developing multi-platform sales strategies, product integration and custom programming packages for clients. Key accounts included Johnson & Johnson, Sony Pictures, and Hyundai/Kia. I maintained efficient and effective relationships with key advertising agencies in New York City including Carat, Universal McCann, and Zenith Media. List of my Key Contributions:★ Fostered solution-oriented proposals to develop new client relationships and budgets effectively.★ Increased key account growth with +26% compared to previous year. Show less

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  AMC Networks

  Jan 2008 - Dec 2020

  In my most recent position, I coordinate internally across departments, including pricing and inventory monetization and marketing and advanced advertising to establish strategic and data driven cross portfolio solutions. Furthermore, I negotiate complex annual agreements with senior agency executives. I also oversee strategically focused and consultative sales team of account executives, sales planners, and sales assistants with assigned targets that include nurturing and executing account specific partnerships and best-in-class client services across Magna, WPP, and Publicis NY agencies. I maintain significant and robust long-term relationships to strengthen business links. I also develop and implement sales strategies across all AMC Networks to optimize advertising sales revenue.List of my Key Contributions:★ Operated incremental revenue and value in negotiating Magna 2020 upfront deal.★ Led quarterly and yearly revenue targets, pipeline management, and growth goals across diversified book of business. Show less In my previous role as an account executive, I sold and monitored multi-platform and custom branded content partnerships with key properties and clients that included The Walking Dead/Microsoft, Better Call Saul/Acura, Talking Dead/XBOX, and Mad Men/Heineken. I also broke key categories and accounts, such as Wireless/AT&T, Technology/Microsoft, and QSR/Taco Bell.Some of my Key Contributions:★ Appointed as Cable Fax Sales Person of the Year Finalist awards for 2010.★ Developed AMCN Networking i.e. an internal mentorship program.★ Broke the QSR category and added three new advertisers and brought in first $10M clients.★ Surpassed revenue targeted goals with +22% average annual growths that resulted in increased business revenue. Show less

  • Co-Chair, WOMEN@AMCNetworks

    Aug 2018 - Dec 2020

  • Director, Advertising Sales, AMC & Sundance TV

    Dec 2017 - Dec 2020

  • Account Executive, AMC & SundanceTV

    Jan 2008 - Dec 2017
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  Twitch

  Jan 2021 - Jan 2023

  Director, Client Strategy
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  Amazon

  Jan 2024 - now

  Team Manager, US Agency Development