
Stephanie Gonzalez
Owner Operator

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About me
Marketing Manager at BP NEWMAN INVESTMENT COMPANY
Education

University of Phoenix
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Experience

Sonic Drive-In
Jun 1999 - Sept 2005Owner Operator• Recruited, trained and motivated a staff of 30 employees.• Organized and conducted monthly meetings.• Established course of action to achieve monthly and weekly goals.• Conducted performance appraisals annually. • Handled all escalated issues.• Controlled weekly and yearly inventory.• Maintained and updated employee files.• Composed weekly schedules.• Oversaw all bookkeeping issues.

Convergys
Sept 2005 - Sept 2006Sales Manager• Resolved escalated issues regarding Sprint/Nextel accounts.• Held monthly sales team meetings for 20 Team Leaders• Held weekly performance and update meetings for 22 agents.• Created and execute monthly sales incentives for a staff of 350 employees.• Handled all agent sales payouts.• Modified Operations as needed to meet service level• Monitored, identified and resolved performance / behavior / attendance issues using performance management techniques.• Assisted other team leaders when necessary regarding Sales issues and concerns and information.• Conducted performance appraisals annually.• Part of the second interview process for recruiting. Show less

Texas Department of Aging and Disability Services
Mar 2007 - Jul 2011Community Care Worker• Resolve escalated issues regarding client services.• Implement monthly plan to clear monthly caseload.• Conduct home visits to evaluate client situation and qualify for services.• Local system support persona for Wellness

American Cancer Society
Jul 2011 - Aug 2013Community Manager- Income DevelopmentAccountable for achievement of income performance targets for Laredo, Hebbronville, Zapata, and Eagle Pass.• Implemented best practices for leadership development, increased participation and event growth in all cities.• Skilled in community organization relationship building and leadership development.• Trained and managed relationships with community volunteers to ensure successful events, with great focus on the volunteer leadership team.• Increased event participation in all cities in all areas including, teams, sponsors, volunteers, survivors, and youth participation.• Worked with Health Care Systems staff for achievement of identified event related mission goals.• Monitored progress against objectives, adjusted plans and managed contingency efforts and resources as required.• Facilitated volunteer retention and recognition.• Ensured strong logistical coordination for assigned events.• Ensured compliance with ACS policies, including employment, risk management, event and cash handling, and financial controls. Show less

Girl Scouts of Greater South Texas
Dec 2013 - Nov 2014Membership Executive• Accountable for achievement of membership performance targets for Laredo, Hebbronville, Zapata, and Cotulla.• Implemented best practices for leadership development, increased participation in area.• Implement recruitment plans for girls and adults to ensure troops are formed. Follows membership procedures to ensure that every recruited volunteer has a criminal background check performed and is approved.• Gives support to troops to ensure that retention is maintained throughout assigned areas.• Enhance Council fundraising activities by providing support for the United Way, product sales and other money raising efforts in the Laredo Area• Works in collaboration and cooperation with other Membership Executives/Staff to ensure that Council Goals are met. Show less

Unitrade Stadium -Laredo Lemurs
Nov 2014 - Mar 2015Operations ManagerOversee seasonal staff and sales representative • Open and set-up Uni-Trade Field every morning. • Send and receive event contracts, as well as collect deposits/payments for Uni-Trade Field: Box, Concession, and Merchandise. • Work closely with other departments (i.e. Grounds Crew, Stadium Ops, Sportservice) to ensure event efficiency. • Provide superior customer service. • Give administrative support to LBI management and assist with other Uni-Trade Field related events. • Manage all stadium vendor contracts and service • Maintain and grow sales clients to accomplish quarterly and yearly sales goals • Work with Sales team to generate new leads and research new ways to sell • Meet and train on a consistent bases • Hold weekly sales team Meetings to and reporting Show less

Buffalo Wild Wings
Mar 2015 - Dec 2016Operations General ManagerOverseeing the operations within the restaurant. Manage profit & loss (P&L) statement Esure that my Team has the tools and resources to provide quality service and food to customers. Responsible for executing and maintaining training for new and existing employees. Hiring staff, FOH and HOH managers and and managing their performance and development.

Drive Family Nissan and Chevrolet
Dec 2016 - Apr 2017Marketing And Public Relations ManagerOverseeing the Marketing for 5 departments for both dealerships Ensure that my teams have the tools and exposure to manage their departments and dealershipsIncrease traffic to increase sales for both dealershipsCreate, implement, and track all advertising for both dealershipsAssist and work with the BDC team to increase sales opportunities. Increased sales immediately with the dealership and worked closely with All department managers to develop the best marketing plan for their department. Show less

Metro by T-Mobile
Apr 2017 - May 2020Local Marketing ManagerManage the Local Marketing budget from Zapata to Del Rio managing a budget of over 400k to increase Brand Awareness and traffic to doors Ensure that dealers have assets and tools to maintain brand compliance. Increase traffic to increase sales for the area. Create, implement, and track ROI for all advertising tactics Assist and work with the Business Development team to coordinate marketing assets for New, Relocations and store closures. Work closely with the sales team to increase sales opportunities. In charge of a regional Plus up ordersManage and lead the regional Qlik system team. Show less

BP NEWMAN INVESTMENT COMPANY
May 2020 - nowMarketing DirectorOversee marketing strategy, brand management, and execution of all marketing, advertising, and direct response programs for Popeyes. Manage the brand locally across different geographical locations, which includes executing national sponsorships, local media, buying marketing activations, and managing relationship experiential agencies on execution. Collaborate with advertising agency on creative briefs for brand specific messaging. Execute local marketing campaign with tactics including market research, analysis and segmented marketing programs. Analyze marketing analytics and market trends. Show less
Licenses & Certifications

Servsafe Managers
ServSafe Food Protection Manager InstructorMay 2020
Servsafe Alcohol
ServSafe CertifiedMar 2016
Volunteer Experience
Member
Issued by Laredo Chamber of Commerce on Jan 2016
Associated with Stephanie GonzalezChairwoman
Issued by American Red Cross on Sept 2011
Associated with Stephanie GonzalezTeam Lead
Issued by American Cancer Society on Sept 2005
Associated with Stephanie Gonzalez
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