Amanda Mercer

Experience

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  Glazer's Distributors

  Jun 2011 - Feb 2016

  • Managed Gallo’s fine wine portfolio in 161 fine wine retail accounts. • Responsible for grocery accounts in inner loop Houston. • Directly managed 17 sales representatives and 3 district sales managers. • Managed HEB (up 22% in rev) and Randall’s (up 10% in rev) dedicated routes. • Increased the territory’s Glazers revenue by 14% (year to date). • Increased the territory’s Gallo revenue by 12% (year to date).• Implemented systems that effectively track chain execution each month. • Participated in college campus recruiting at Texas A&M University and University of Houston.• Trained and developed two sales representatives into management and a district sales manager into upper management. Show less • Managed the fine wine portfolio in 186 fine wine grocery, package and convenient stores.• Facilitated in the execution of seasonal and monthly programs through each retail channel with our key suppliers.• Succeeded E&J Gallo’s corporate growth with a super-premium chardonnay program in August 2013. Increased cases by 44% from last year.• Closed out 5 of 6 fine wine must hit distribution goals for 2013.• Increased volume by 29% (vs LY) in 2013 on our super-premium brands for Dallas/Ft Worth.• Increased volume by 33% (vs LY) in December 2013.• Trained sales representatives on how to make sales presentations and efficiently manage their fine wine portfolio.• Participated in college campus recruiting at Texas A&M University and Oklahoma State University.• Conducted first round interviews at Texas A&M.• Presented at Glazer’s Fall Recruiting Conference on the role of a District Manager Show less • Managed 5 sales representatives and increased the territory’s total revenue by 13%.• Developed sales representatives’ skills to effectively manage their territories.• Increased cold box placements by training sales representatives on how to prioritize monthly objectives and seek opportunities.• Launched Shellback and Phillips Distilling by conducting training classes for Goody Goody store managers. • Increased displays by 20%. • Assisted our key account manager in sales presentations, pricing, programing and inventory control for wine and spirits in Goody Goody and Sigel’s liquor stores.• Corporately presented and executed monthly holiday in-store specials program to increase sales during OND for Sigel’s liquor stores.• Established positive relationships with corporate buyers and store managers to implement key programs. • Became the preferred contact person for Sigel’s corporate wine buyer during management transition. Show less • Sold wine and spirits in a territory that generated over a million dollars in revenue.• Managed relationships, inventory, pricing and programming in chains and independents. • Obtained the Award T certification from El Consejo Regulador Del Tequila (CRT) to increase my knowledge on tequila.• Launched New Amsterdam Vodka with floor displays, cold box execution and prime shelf location. • Improved displays and brand presence through creative themes and counter presence.• 100% execution on displays for Camarena, New Amsterdam Vodka and Gin during OND.• Presented at E&J Gallo’s recruiting conference on the role of a Sales Representative. Show less

  • Area Sales Manager

    Aug 2014 - Feb 2016

  • Fine Wine District Sales Manager

    Jun 2013 - Jul 2014

  • Package Chain District Sales Manager

    Jun 2012 - Jun 2013

  • Sales Representative

    Jun 2011 - Jun 2012
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  E. & J. Gallo Winery

  Jun 2011 - Oct 2016

  • Account Manager for Texas• Oversee ten (10) large national retailers• Work directly with both our retail clients and the local distributors

  • Account Manager

    Feb 2016 - Oct 2016

  • Management Development Program

    Jun 2011 - Oct 2016
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  Rodan + Fields

  Nov 2016 - Jul 2018

  Regional Director

  Trained and developed thousands of independent business owners in seven states. Trainings consisted of one-on-one coaching via Skype, Facebook live as well as in-person events ranging from 200 -1,000 people.

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  International Traveler

  Aug 2018 - Aug 2019

  Self Employed

  My husband and I spent a year traveling throughout Europe and beyond. We visited 22 countries and 105 cities in 12 months

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  Silverado Business Systems

  Nov 2019 - now

  Partner Relations & Marketing Manager