Emmanuel Montoya

Experience

• 

  Calsonic Kansei Corporation

  Aug 2014 - Aug 2017

  Senior Pricing Analyst

  Assured the submission in time of the company’s future products quotes, by coordinating a multifunctional team and distributing the workload among three business units I oversaw, always complying with very tight due dates.- Worked in business expansion projects by improving competitiveness.- EBITDA improvements of up to 20%.

• 

  Citibanamex

  Sept 2019 - Mar 2022

  Designed, prepared, and launched the Mortgage business’ communication campaigns, conveying the strategic priorities to internal stakeholders to position our products in all channels.- Defined the communication strategy to launch the business products.- Alignment of performance marketing, mass media, PR, SEO and owned channels with value proposition and business strategy.- Responsible of the strategy of the digital and telesales channel.- Designed a program to incentivize bookings through partnerships to increase our market share. Show less Defined the product requirements for 3 core functionalities to update the Mortgage credit administration system, in compliance with IFRS9 norm, collaborating with internal stakeholders.- Led a group of business analysts to understand internal users’ needs through the whole product lifecycle and translated them into requirements for the Tech team. - Prioritized Product Backlog to ensure value was delivered on time.- Refinement of Product Backlog with internal users, ensuring that tech requirements complied regulatory frameworks.- Tested prototypes to update acceptance criteria to ensure smooth MVP and final product release. Show less

  • Product Marketing Manager

    Jan 2021 - Mar 2022

  • Product Manager

    Sept 2019 - Dec 2020
• 

  Z-Tech

  Mar 2022 - Feb 2023

  Product Marketing Manager

  Communicated the value proposition to our segments, developed a Go-to-Market plan, along with the customer journey, working with internal stakeholders, also, defined and executed the segmentation strategy.- Built the communication strategy from scratch, aligning value, messaging and segments.- Researched users, to get insights to push customer acquisition, adoption and improve their experience.- Developed the GTM strategy in close collaboration with Sales and Marketing.- Developed, evaluated and followed-up the sucess metrics addressing the business priorities. Show less