
Juliana Saladini
Graphic Designer

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About me
Founder of Naps
Education

FAE Business School
2011 - 2012Specialization Marketing
Positivo University
2005 - 2008Bachelor Graphic Design
Experience

ED - Positivo University Design Office
Jan 2007 - Jan 2008Graphic Designer• Development of the artwork of the diploma used by the University, when transforming from an educational center into a University (artwork is still used nowadays).• Formulation of visual identities and support materials, printed and online, for events and congresses held by different courses at the University.• Contact with suppliers and partners.

Robert Bosch
Jan 2008 - Jan 2009Graphic Designer• Internal communication: redesign project for the company's bulletin, development of medias and internal campaigns.• Celebrations of the 30th anniversary of Bosch Curitiba: development of commemorative strategies, management of the Bosch Olympics 30 years and the exclusive area for Bosch employees in Formula Truck 2008, among others.

Light Direct
Jan 2009 - Jan 2010Art director and graphic production• Development of digital and printed artworks for clients from diverse branches.• Graphic production: specification and observation of materials production with suppliers, ensuring the desired standards.• Development of knowledge about new technologies, materials and finishes.

Stobag do Brasil
May 2010 - Apr 2020Marketing Manager• Management and support for 200 nationwide resellers, serving the luxury market, plus 12 partners in Latin America.• Market analysis, trend monitoring, point-of-sale analysis.• Coordination of administrative activities in the marketing area, executing procedures and routines to promote and distribute products, services, and the company's image.• Coordination of marketing services in the company, proposing internal and external actions, developing promotional and advertising projects.• Analysis of media proposals and publishing of internal and external publications, selection of subjects for publication and distribution in media outlets, in order to promote the consumption of products offered by the company. Conducting of negotiations with media suppliers.• Coordination of costumer services training, ensuring the quality of the course and the satisfaction of the participants.• Coordination of organization and realization of events, workshops and fairs, prospecting new opportunities and interacting with colleagues and competitors in the area.• Coordination of department’s budget, controlling incomes and expenses and ensuring compliance with the annual budget.• Production of products promotional materials, coordinating launches with the engineering department and the product manager.• Dissemination of news and updates through online and printed newsletters.• Monitoring and coordination of the press office's work.• Management of the relationship with AsBEA-PR architects and ABD-PR interior designers, holding meetings, events and formulating materials focused on their needs. Show less

Naps
Sept 2019 - nowFounder• Slow fashion pijamas brand, made of 100% cotton and personalized with customer's name or initials

FP Concept
May 2022 - Dec 2023Gerente de operações• Responsável pelas operações da multimarcas de roupas femininas high ticket.• Gestão e apoio das diversas áreas da empresa: marketing, comercial, administrativo, compras e estoque.• Atuação como buyer com foco em peças de alto valor agregado com possibilidade de maior lucro.• Análise de mercado, acompanhamento de tendências, análise de vendas e de variados índices do varejo.• Definição e execução do branding, presença online e offline, divulgação de produtos, de serviços e da imagem da empresa, entre outros.• Coordenação, organização e realização de eventos, prospectando novas oportunidades.• Contratação e coordenação das agências de social mídia, tráfego pago e RPs, controlando os valores gastos e garantindo o cumprimento do budget previsto.• Contato direto com as marcas, influencers e público. Show less

CRIS BARROS
Apr 2024 - Nov 2024Vendedora Responsável
Aug 2024 - Nov 2024Personal shopper
Apr 2024 - Jul 2024
Licenses & Certifications
- View certificate

Inteligência Financeira
Escola ConquerAug 2020 - View certificate

Emotional Intelligence Course - 10h
Escola ConquerMay 2020 - View certificate

Management of Fashion and Luxury Companies
Università BocconiJul 2020 - View certificate

Competências Profissionais, Emocionais e Tecnológicas para Tempos de Mudança
PUCRS - Pontifícia Universidade Católica do Rio Grande do SulAug 2020 - View certificate

Sustainable Fashion
Copenhagen Business SchoolAug 2020 - View certificate

A profissão do futuro: o ser criativo resolvedor
Slash EducationMay 2020 - View certificate

Negotiation and influence + sales course - 18h
Escola ConquerJul 2018 
Inovação
Centro EuropeuMay 2020- View certificate

Viral marketing and how to craft contagious content
University of PennsylvaniaJul 2020 - View certificate

Marketing Digital
Universidade de São PauloAug 2020
Honors & Awards
- Awarded to Juliana SaladiniParticipação no 4º CIDI - Information Design International Conference SBDI - Sociedade Brasileira de Design da Informação 2009 Apresentação do artigo "Design Vernacular: uma análise quantitativa e qualitativa", de autoria de Juliana Saladini e Re-nato Bertão no 4º CIDI (Information Design International Conference)https://pt.scribd.com/document/226118900/artigos-CIDI2009Presentation of the paper "Vernacular Design: a quantitative and qualitative analysis", by Juliana Saladini and Renato Bertão at the 4th CIDI (Information Design International… Show more Apresentação do artigo "Design Vernacular: uma análise quantitativa e qualitativa", de autoria de Juliana Saladini e Re-nato Bertão no 4º CIDI (Information Design International Conference)https://pt.scribd.com/document/226118900/artigos-CIDI2009Presentation of the paper "Vernacular Design: a quantitative and qualitative analysis", by Juliana Saladini and Renato Bertão at the 4th CIDI (Information Design International Conference)https://pt.scribd.com/document/226118900/artigos-CIDI2009 Show less
- Awarded to Juliana SaladiniPrêmio Whirlpool Inova 2007/2008 Whirlpool Dec 2008 Membro da equipe de desenvolvimento do projeto Componere, para compostagem de lixo orgânico, posicionada entre os três primeiros lugares.Member of the Componere project development team, for composting organic waste, placed among the top three.
Languages
- inInglês
- alAlemão
- esEspanhol
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