
Juani Moreno
Store Manager

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About me
Finance Lead at Ecolab I Controller I Integration I Treasury I Mentoring I Business Growth I Strengthening Teams l Build Strong Connections I Ex-CocaCola
Education

Chartered Institute of Management Accountants
2008 - 2011Professional Qualification Management Accountant Qualified
Universidad de Granada
1997 - 2002Business Administration Finance and AccountingActivities and Societies: I actively collaborated in the University Interchange Program, based on helping people of other languages to integrate in the Spanish Culture in their year study in Granada (Spain) I did several courses relevant to my degree: Options, Futures and Warrants; Future Financial Market: New IT; Management Centre Elder; II International Conference of Science and Economics; Prevention & Risk Labours.Dissertation titled “ Consumers Behavior to different types of adverts”, 2000.
Experience

Starbucks Coffee Company
Jun 2003 - Oct 2007Store ManagerProgressed rapidly through promotion from Supervisor to Store Manager• Managing forecast and budgets, analysing P&L, cash flows, payroll and dealing with invoices and purchase orders.• Responsible for all aspects of business management and commercial development• Appointed to take comprehensive autonomy for store operations• Successfully achieved significant sales growth & reduced shrinkage to minimal levels• Liaised directly with senior managers to report on financial performance of the store• Championed up to 35 staff to ensure compliance to procedures, processes & H&S standards • Successfully produced average Mystery Shopper report to 94% and gained two ‘BRAVOs’ • Achieved Store Manager of Quarter in 2006 & converted store to profitability within 6 months Show less

Esporta Health & Fitness Ltd
Oct 2007 - Dec 2009Management AccountantMANAGEMENT ACCOUNTANT: Aug 2009 to December 2009• Responsible for assisting the Senior Management Accountant to provide timely and accurate business information and decision support• Developed effective working relationships with the Regional Director, site General Managers, site Finance & Resource Managers and other HoD’s to facilitate value added service delivery• Assist in preparation / publication of all actual regional reporting (P&L and balance sheet) including variance analysis to comparatives and supplementary operational KPI reporting• Promote a continuous improvement approach to business policy / process / systems, in addition to participating in cross functional team projectsREVENUE ACCOUNTANT: May 2009 to Aug 2009• Accountable for the timely and accurate input of Revenue Income for the production of Regional monthly P&L Accounts• Provide support to the GM & FM of 18 Health & Fitness Clubs around income accounts including variance analysis of the clubs• Maintaining 2 Sales Ledgers including raising invoices, processing payments, credit control, debt provisions and direct debit run production• Balance sheet and bank Reconciliations• Monthly Club visits - Training of FMs PAYROLL ASSISTANT: Oct 2007 to May 2009• Responsible for all aspects of payroll processing reporting to Payroll Manager and Supervisor• Processed statutory processes such as SSP1 Forms, Student Loan deductions, P45’s, P6’s and P46’s, recovered overpayments and completed daily and monthly reports• Followed up on BACS rejects within region & prepare paperwork for Snr Payroll Administrator Show less

The Logic Group Enterprises Ltd
Jan 2010 - Aug 2011Finance ExecutiveUK Accounting• Intercompany reconciliation between parent and subsidiaries • Monthly Accruals• Journals• Payroll related Balance Sheet Reconciliations• Bank ReconciliationsSpanish Accounting • Responsible for Monthly Spanish Accounting close (TB to Balance sheet and P&L) and Board Pack Schedules • Accruals & Prepayments• Balance Sheet Reconciliations• Unrealised Exchange entries• Consolidation into UK Consolidated Management Accounts• Revenue postingsManagement Reporting/Process Improvements• Sales & Marketing monthly dashboard and completion• Investigation into future Management reporting solutions• Implementation of new commission pay scheme, ownership of ongoing calculations for current financial year• Working Capital Management, liasing with Finance Director• Cost Centre spend review and AnalysisPurchase Ledger• Led an electronic purchase order project to drive the automation of purchase orders and accounts payable invoicing.• Assisting with the continual drive to improve supplier relationships and ensuring efficiency of payment cycles • Coding invoices and reconciliation of creditor balances to supplier statements• Payment Run PreparationPayroll & Employee benefits• Responsibility for all UK and Spanish Payroll processing.• Liaising with the external payroll bureau and benefits providers to ensure controlled and effective payroll and benefits processing• Completion of HMRC compliance documentation, including preparation of year-end returns, P11D’s, PAYE Settlement agreements and other ad-hoc requirements.• Reconciliation of all control accounts for expenses, pensions, PAYE/NIC,• Spanish compliance with Hacienda rules and regulations Show less

Coca-Cola European Partners
Aug 2011 - Sept 2016I currently head up a finance team of 4 people who support Coca-Cola Enterprises Great Britain Trading Director and Customer Account Groups. • Shared accountability for new or existing customer negotiations to drive profit and value for the business• Accountable for providing analysis to the business to highlight gross profit impact of commercial decisions• Support the ongoing development of Customer Marketing Agreement controls within the Channel• Responsible for producing regular and ad-hoc statements of profitability by channel, brand and pack• Shared accountability for developing Commercial Annual Budget Plan ensuring alignment across Commercial functions• Accountable for co-ordinating Gross to Net pricing analysis for all Channels• To support ad hoc information requests from Senior Management • Responsible for maintaining compliance to finance processes that impact upon the Commercial Teams• Accountable for the leadership, coaching and development of the commercial finance team to deliver high capability and performance. Show less I headed up a finance team of 2 people who support Coca-Cola Enterprises across GB with circa 1,200 sales staff . • Accountable for acting as main finance business partner to Vice-President Field Sales and to act as liaison with other finance functions• Shared accountability for developing the Field Sales Long Range Plan and Annual Budget Plan and ensuring alignment across Commercial functions.• Shared accountability for business case development of enabling technology solutions that meet Great Britain needs and are aligned across CCE Business Unit’s and IT.• Accountable for ensuring that Value Management principles are applied to Field Sales strategic change projects • Accountable for delivering timely, accurate and insightful Field Sales performance tracking to drive ROI in line with CCE Value Management principles• Responsible for maintaining compliance to finance processes that impact upon the Field Sales force• Shared accountability for external benchmarking, application of best practice and building continuous improvement capability to ensure CCE Field Sales delivers competitive advantage.• Accountable for the leadership, coaching and development of the Field Sales finance team to deliver high capability and performance. Show less Currently head up a finance team of 3 people who support Coca Cola Enterprises in the South East region with circa 300 sales staff.Main duties:> Responsible for setting objectives for each team member in line with Commercial Finance and Regions forward direction> Accountable for accuracy and ongoing management of a £20m Operating Expense budget (budgeting, reporting, variance analysis, forecasting, profit center and inter-company journals)> Provide the 2 main Sales Forums (where senior managers and regional directors discuss regional accounts performance and various team strategies) with commercial finance insight for main channels and accounts.> Act as the main finance Business Partner to the Regional Director and his team of Sales Controllers. Show less • Managing a large OPEX budget• Managing month end process to company deadlines (accruals, forecasting, variance analysis, management reporting)• Full analysis of labour variances• Liaison with central finance department• Periodic review with regional senior management team• Significant contribution to annual budget process (including managing budget models for 5 cost centres)• Managing and motivating team of three administrators largely responsible for driving process compliance and reporting within the sales region• Completing core management tasks (121's, Performance Reviews, Team Meetings)• Inspiring team through personal leadership style to drive high performance and regional process compliance• Using reports to understand and highlight compliance risks (purchase order usage / cash & stock handling / chilled equipment contracts)• Providing solutions to improve compliance and influencing management to implement solutions• Using reports to understand risks to OPEX plan• Providing innovative solutions to mitigate risks and drive proactive cost management• Using multiple data sources to provide creative and action orientated sales/profit/operational reporting to support regional goals and initiatives Show less
Senior Finance Manager
Jul 2015 - Sept 2016Commercial Finance Manager
Sept 2014 - Jun 2015Field Sales Finance Manager
Apr 2013 - Aug 2014Regional Finance Manager
Sept 2012 - Mar 2013Regional Finance Analyst
Aug 2011 - Sept 2012

Ecolab
Oct 2016 - nowSenior Treasury Manager - Europe
May 2022 - nowIntegration Finance Lead - Healthcare
Mar 2021 - Apr 2022Finance Controller Light & Water Services Divisions
Apr 2019 - Feb 2021Finance Project Manager - Nalco Water
Apr 2018 - Mar 2019Finance Controller Paper Division
Oct 2016 - Mar 2018
Licenses & Certifications
- View certificate

International Cash Management
EuroFinanceDec 2022
Languages
- enEnglish
- spSpanish
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