Maria Andrea Tatis Solano

Experience

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  INAPEL

  May 2019 - May 2020

  Assistant general manager

  DescripciónAs Assistant General Manager at Industria Nacional Papelera SAS, I excelled in synchronizing executive support with impactful marketing initiatives.My proactive stance involved developing key performance indicators and spearheading marketing campaigns to enhance operational workflows and data-driven decision-making. Achievements: Developed and implemented a comprehensive performance measurement system, resulting in a 20% uptick in operational efficiency. Led cross-functional teams to launch targeted marketing campaigns, culminating in a 15% increase in customer engagement across digital platforms. Orchestrated a strategic overhaul of marketing processes, contributing to a 10% increase in market penetration within the paper industry sector. Show less

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  TAURO

  May 2020 - Jan 2023

  As a marketing coordinator at Soluciones MAF S.A.S. (TAURO), I spearheaded initiatives that expanded our digital footprint, achieving a 75% increase in our social media following.My collaboration with cross-functional teams yielded a comprehensive marketing strategy that successfully launched a new product category, securing 15 distributorships within the first month of launch. Key Achievements: Executed innovative marketing campaigns that enhanced online presence and customer interaction, driving a substantial uplift in brand engagement. Led the marketing team in deploying analytics-driven strategies that resulted in a 20% increase in revenue through targeted product promotions and digital advertising. Steered the development and launch of marketing materials that aligned with brand messaging, contributing to a 25% growth in market penetration for our new electronics line. Show less

  • Party & holidays supplies category manager

    May 2022 - Jan 2023

  • Marketing coordinator

    May 2020 - Sept 2022
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  MARFIL Escolar y Oficina

  Oct 2020 - Apr 2024

  Business Analyst

  Directed marketing and operational strategies, resulting in a 36% expansion of the client base and a 28% surge in sales for a leading school and office supply company.

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  IE University Lifelong Learning

  Jul 2024 - Jan 2025

  Marketing Intern
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  MARFIL Escolar y Oficina

  Jan 2025 - now

  Directora comercial y mercadeo