Brian Jolliffe

Experience

• 

  Microsoft

  May 2012 - Dec 2012

  Xbox Marketing Assistant

  • Responsible for managing relationships between Microsoft and global and national entertainment App partners such as Rogers, Netflix and Youtube. Lead the App sustain marketing program for Xbox Canada, planning, building and executing over 5 unique one to two week partner promotions. • Liaised with global product leads, various advertising agencies and internal marcom leads in order to create and execute marketing launch plans for key Entertainment Apps. Efforts helped create transparencies between the corporate office and our subsidiary, making the app launch process more effective and efficient.• Developed a marketing promotion tracker on Microsoft Excel that allows Xbox to track the effects of previous marketing promotions on key metrics.• Lead a marketing and media seeding plan for a new branded accessory that created over 1M impressions and increased awareness of the product by leveraging product samples and available below-the-line marketing vehicles. • Planned, and executed an internal launch event for the biggest game of the year. Required coordinating product leads, an external events agency, facilities, internal communications and the AV team. Event exceeded expectations while under tight deadlines. Show less

• 

  The NPD Group

  Sept 2015 - May 2022

  Account Manager with NPD's Retail Business Group, servicing our retailer panel. Building strategic relationships with clients throughout the Consumer Electronics, Video Games & Appliance industries.Assist clients with developing short and long-term plans using fact-based business insights from point-of-sale scanner and consumer panel data sources.Present business reviews to client leadership, marketing and sales teams, advising them on matters such as market shifts, competitive analysis, brand management and promotional success. The NPD Group can see what others cannot – the current realities and future possibilities for your industry, your customers, your business. We combine our unique data assets and industry expertise, partnering with you to deliver a winning advantage, helping you get the right products in the right places for the right people.

  • Director, Retail Business Group

    May 2021 - May 2022

  • Account Manager

    Oct 2018 - Apr 2021

  • Account Specialist

    Jan 2017 - Sept 2018

  • Account Associate

    Sept 2015 - Dec 2016
• 

  Cluster

  Jun 2022 - Aug 2023

  Cluster brings together the most granular, cross-channel eCommerce market and product data, so marketplaces and online brands can create the best buying experience for their shoppers. From 17 globally tracked channels including Amazon, Walmart.com and eBay, over 1B products analyzed, over 23M brands analyzed and over 80,000 digital POS data providers, we're providing the most accurate eCommerce data so enterprises can know more to grow more.

  • Head of Customer Success & Solution Engineering

    Jan 2023 - Aug 2023

  • Head of Sales Engineering

    Jun 2022 - Jan 2023
• 

  Vantage

  Jul 2023 - now

  Head of Product Solutions