Morgan Nyerick (Wallace)

Experience

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  Bloom Yoga Fitness Studios

  Jan 2011 - Jun 2022

  Owner & Marketing Director

  • Applied my expertise in digital marketing and branding to build an award-winning yoga & fitness studio, resulting in remarkable expansion and financial success (Staff of 50 and a $600k budget. Named Best Yoga Studio in Connecticut by CT Magazine in both 2018 and 2019). • Worked collaboratively with co-owners and team to design and execute annual marketing campaigns, with a significant boost to sales, memberships, and client retention. • Meticulously managed annual marketing budget and project deadlines. • Designed engaging weekly newsletters with captivating copy, to drive website traffic and boost sales. • Successfully executed a wide range of graphic design projects in support of marketing campaigns. • Crafted social media content for various channels, including persuasive copywriting, eye-catching graphics, and engaging videos. • Oversaw website design and content updates, optimizing user experience and conversions. • Monitored key performance indicators, analyzed data, and adjusted strategies and content as needed to increase online presence and improve engagement.• Designed, marketed, and co-taught Bloom’s annual 200 Hour Yoga Teacher Training (award winning, accredited training with 100+ graduates throughout Connecticut)• Co-created and co-taught 100’s of yoga classes for Bloom Yoga Online: a successful online yoga membership Show less

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  Verbena Holistic Center

  Aug 2017 - Oct 2022

  Owner & Marketing Director

  • Utilized my marketing expertise to grow a successful holistic spa from the ground up, leading to significant growth and expansion (staff of 15 and a $300k budget). • Executed annual marketing campaigns and diligently managed budgets and deadlines, resulting in a substantial boost in sales.• Created branded stock photography and videography, complemented with compelling written content.• Designed engaging weekly newsletters with persuasive copy, to drive website traffic and conversions. • Developed creative social media content for various channels, based on current trends and best practices. • Filmed and edited short, engaging videos for use on social media.• Oversaw website design and management, optimizing content for conversions.• Monitored social media and website analytics, adjusting strategies and content as needed to increase online presence and improve engagement. Show less

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  Morgan Elizabeth Design

  Oct 2021 - Feb 2023

  Owner

  • Designed unique brand identities for small businesses through graphic design, photography, videography, website design, and persuasive copywriting.• Oversaw large-scale design projects from concept to print, ensuring brand consistency.• Closely analyzed customer data and key performance indicators to inform the development of innovative branding strategies.• Successfully managed complex project budgets and consistently met multiple deadlines. • Employed effective budget tracking, resource allocation, and time management strategies to juggle multiple projects, and build lasting relationships with my clients. Show less

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  Copper Beech Institute

  Sept 2022 - Mar 2024

  Marketing Director

  • Develop annual marketing strategies, managing budgets and deadlines to drivesuccessful campaigns while collaborating with cross-functional teams.• Create compelling copy for various social media channels, event descriptions,and other marketing collateral.• Design creative social media videos and graphics to enhance online presenceand audience engagement.• Manage website design and content updates to increase traffic and ensure anengaging online presence.• Craft weekly newsletters with persuasive copy, driving website traffic andboosting program enrollment.• Track key performance indicators, pivoting content and messaging as neededto enhance engagement and follower growth.• Act as a liaison between program facilitators and volunteers to buildcommunity, develop and execute effective marketing campaigns, and increaseprogram attendance and sales.• Develop monthly reports and facilitate marketing committee meetings,communicating effectively with board members and executive staff. Show less

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  Connecticut Department of Economic and Community Development

  Mar 2024 - now

  Creative Director