Fabio Serrano

Experience

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  Bayer

  May 2010 - Jun 2011

  Intern in Sales Management

  The internship included the main activities:Operate in the sales management, providing support to internal and external sales department, marketing, products, operating with development of equipment sale proposals, inputs and services for every hospital, clinics and hospital services company in Brazil, database adjustment and development of sales report, monitoring sales funnel, what was invoices up to date compared to the goal, suppliers registration at CRM, issuance of orders and invoices, management of tenders and auctions, events organization of medical and sales campaigns in medical fairs in São Paulo and Brazil. Show less

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  Sanofi

  Jun 2011 - Mar 2012

  Intern in Market Intelligence

  The internship included the main activities:Developing the company corporate department, operating jointly to international board, developing database reports and analysis, compiling PowerPoint presentations with charts and information related to the company's growth in the pharmaceutical market, management of the entire portfolio of products and their market penetration versus the competition, analyze the evolution of the company in the month, quarter and year compared to other years, provide support for sales, marketing and products with intelligence information on products and campaigns of the company. Show less

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  Goodyear Tires do Brasil LTDA

  Mar 2012 - Aug 2013

  Sales Management Analyst

  My responsibilities encompassed a wide range of tasks aimed at optimizing sales performance and providing valuable insights to business managers. Analyzed and supported regional sales activities, developing comprehensive reports for business managers to evaluate the performance of weekly, monthly, and annual sales. These reports facilitated informed decision-making and strategic planning initiatives. Monitored orders and billings to ensure accuracy and timeliness, maintaining efficient sales operations and ensuring customer satisfaction. Managed the commitments of control in public tenders, overseeing the tender process and analyzing results to maximize opportunities and ensure compliance with regulations. Monitored and supported commercial department routines, including the issuance of training certificates, ordering airline tickets, managing purchase orders, and extending credit notes. Maintained strict adherence to deadlines and commitments to enhance operational efficiency.Developed commercial controls using Excel, reports, and sales intelligence tools to streamline processes, improve reporting capabilities, and drive sales performance. Show less

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  Groupon Brasil

  Aug 2013 - Feb 2015

  Strategic Planning Analyst

  Key Responsibilities: I played a pivotal role in supporting the commercial board through the development of comprehensive reports, results tables, and management dashboards in Excel. Collaborating closely with the commercial team, I analyzed sales demands and monitored sales performance metrics to ensure alignment with organizational goals. Developed and maintained management dashboards and reports to monitor the performance of the commercial sector, providing actionable insights to key stakeholders. Analyzed sales team demands and collaborated with stakeholders to adjust databases and develop new prospects to support sales initiatives across Brazil. Managed the sales funnel to track progress towards sales goals and identify opportunities for improvement, ensuring alignment with expected targets. Monitored sales campaigns and new contracts, providing strategic recommendations to optimize results and drive revenue growth. Supported the development of sales competitions and incentives to motivate the sales team and stimulate performance. With a strong track record of driving strategic initiatives and optimizing sales performance Show less

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  Danone

  Aug 2015 - Jul 2016

  Senior Project Analyst

  Key Responsibilities: Dynamic and results-oriented project manager with extensive experience in global procurement projects. Played a pivotal role in a collaborative project executed between Danone Brazil, its parent company in Paris/France, and the principal place of business of purchase in Amsterdam/Netherlands. This project aimed to standardize internal procurement processes and documentation within the dairy division through the implementation of new systems and integrated platforms. Project Coordination: Led the coordination and execution of the global procurement project, ensuring alignment with corporate objectives and timelines. Conducted weekly meetings and monitored Key Performance Indicators (KPIs) to track progress and ensure project milestones were met. Supplier Management: Managed relationships with over 100 suppliers of packaging and food raw materials, implementing best practices and ensuring compliance with procurement standards. Conducted onsite training sessions for suppliers and facilitated the translation/adjustment of presentations to support effective communication. System Implementation: Spearheaded the implementation of SAP ERP system, optimizing procurement processes and enhancing efficiency in the global order chain. Introduced lean Six Sigma methodologies to streamline workflows and improve overall operational performance. Strategic Planning: Contributed to the development of corporate finance strategies and agile methodologies to drive strategic planning initiatives. Played a key role in finance strategic planning analysis, providing valuable insights for decision-making processes. Show less

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  Coife Odonto - Clínicas Odontológicas

  Apr 2019 - Oct 2021

  Professional Summary:I served as Finance and Operations Manager, with a focus on increasing financial efficiency, optimizing processes, and implementing automation using AI tools. Under my leadership, the franchise grew from 30 to 250 stores, including an international unit in China. I have solid expertise in financial forecasting (FP&A), budgeting, pricing, P&L analysis, and risk management, along with implementing innovative strategies for sustainable growth.Financial Leadership: Directed and oversaw all financial operations, including cash flow management, budgeting, and cost control, resulting in improved financial performance and profitability.Financial Planning & Analysis: Developed and executed financial forecasts, P&L analyses, and detailed budgets using tools like Power BI and ERP systems, providing data-driven insights for strategic decision-making.Management Reporting & KPIs: Orchestrated the creation of reports with clear, actionable KPIs, giving senior management a clear view of financial and operational performance.Risk Management: Implemented financial risk mitigation strategies, coordinating feasibility analyses and new account approval processes, resulting in a 20% reduction in financial risks.Process Automation & Optimization: Deployed automated processes in accounting, billing, and financial reporting, leveraging artificial intelligence to increase operational efficiency and reduce errors.Cost Optimization: Led cost optimization initiatives and budgeting strategies, resulting in a 30% increase in net revenue, strengthening overall profitability. Show less Professional Summary:As an accomplished leader in financial management, I led the financial management of our brand’s pilot subsidiary unit in China, successfully driving the brand’s adaptation to the dynamic Asian market. My role encompassed full ownership of financial accounting, reporting, and governance, while acting as a key strategic partner to the management team. I specialize in financial planning and analysis (FP&A), ERP implementation, internal controls, and business performance analysis, ensuring robust financial foundations that support sustainable business growth in international markets.Strategic Financial Management: Directed all aspects of financial accounting, reporting, and governance, delivering accurate and timely financial data to support strategic decision-making processes. Spearheaded the brand’s adaptation and expansion in the Asian market, driving business growth and establishing solid financial operations in the region.Performance Analysis: Analyzed business performance metrics and KPIs, providing actionable insights to the management team for informed decision-making. Ensured compliance with corporate financial governance policies at the regional and group levels, in collaboration with the Business Unit management. Implemented strong internal control processes and led system improvement initiatives to enhance operational efficiency and financial accuracy.Technical Accounting Support: Provided guidance on complex technical accounting matters and supported the implementation of best practices in financial procedures. Managed key accounting activities such as general ledger reviews, financial reporting, and audit preparations under tight deadlines.ERP Implementation: Successfully led the implementation of ERP and reporting systems, improving financial data management, operational efficiency, and reporting capabilities Show less

  • Financial Operations Manager

    Jul 2016 - Oct 2021

  • Financial Operations Manager - Asia-Pacific Region

    Apr 2019 - Jun 2021
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  BR Mobile

  Jun 2021 - now

  Finance Manager

  Professional Summary:Credit and Debt Management: At BR Mobile, I lead the strategic management of corporate finances, focusing on structuring credit operations and debt processes that drive the company's growth. I have developed solid partnerships with financial institutions, negotiating favorable terms for financing hardware and other essential assets. These actions resulted in a 15% reduction in operating costs and the optimization of working capital, strengthening the basis for sustainable expansion.FDIC and Financing Models: I have practical experience in collaborating with FDIC (Credit Rights Investment Fund) and in creating complex financial structures that connect liquidity and innovation. Among the main initiatives, I highlight the implementation of strategies for the monetization of receivables and the planning of financing for physical assets, with a focus on the leasing of technological devices such as smartphones, tablets and notebooks.Financial Control and Support to Senior Management: I coordinate the accounting and financial closing processes, ensuring compliance with local and international standards. I develop detailed financial reports that support critical senior management decisions, increasing efficiency in meeting targets by 20%. In addition, I perform predictive and sensitivity analyses that anticipate capital needs and identify new strategic financing opportunities.Finance Automation and Governance: I lead the automation of financial processes, introducing KPIs that have improved reporting accuracy by 25% and increased operational efficiency. I have also implemented governance and compliance policies, ensuring regulatory compliance and mitigating financial risks. My approach promotes a culture of continuous improvement, resilience and innovation across all financial areas of the company. Show less