Theodora Luca

Experience

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  Oxigen Business Consulting

  Oct 2009 - Jun 2010

  Marketing Specialist

  Project-based work for SMEs for European funding; business project consulting and research; marketing plan development; writing the strategic marketing plan

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  AndemMotionFilms

  Jan 2010 - Jan 2012

  Marketing Specialist

  Strategic marketing research and planning; marketing plan development ,implementation & control; social media marketing (Facebook, Twitter, YouTube, blogging), maintaining the relation with the clients from both B2C and B2B segments, expanding the company's portfolio and developing media partnerships.

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  Medias Central European Film Festival

  Aug 2011 - Sept 2011

  Press, PR & Accreditation Coordinator

  Writing the official press-releases, maintaining the relation with the local, national and international press, updating the festival information on the website and social media channels, take & edit the official daily photos

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  London Video Stories

  Jan 2012 - Mar 2013

  Marketing Manager

  - Creating, developing and maintaining the marketing and communication strategies; - Market planning and analysis, focusing on the positioning of the company, consumer insight and competition monitoring; - Researching and reporting industry trends; - Building brand awareness and driving engagement with key target audiences to increase brand loyalty;- Manage clear weekly reports to support business activity;

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  Romanian Cultural Institute in London

  Oct 2012 - Aug 2013

  Marketing Manager

  - Develop and post content to social networking sites (focusing on Twitter and Facebook) and engage in brand related online conversations;- Research, draft, write and deliver strategic marketing reports and recommend future action steps;- Analysis, data interpretation and monitoring of industry trends;- Research, write, edit and update website content (headlines and body copy) and promotional materials, working closely with colleagues across different departments to ensure organisation objectives are met. Show less

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  Wears London Ltd

  Mar 2013 - Mar 2014

  Marketing Manager

  • Creating and developing a clear digital marketing strategy, while ensuring all marketing communication is in line with the company’s identity and brand consistency is maintained;• Ensure the smooth execution of campaigns across platforms by managing the Marketing Intern; • Reporting, monitoring and measuring the impact of the social media campaigns and the KPIs set for each particular target; • Working on all levels of the marketing mix to create, deliver and implement content to engage with the target audience and develop brand awareness; • Drive sales revenue through the website and maximise ROI through the planning and implementation of digital marketing campaigns;• Designing and produce content for social media as well as art¬icles, press releases, leaflets, blog posts;• Managing B2B customer relationship, building engagement and loyalty while growing and maximising the customer database. Show less

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  Propel London

  Mar 2014 - May 2015

  Senior Digital Marketing Executive

  • Developing, managing and implementing the brand’s social media and content strategy across all channels – from website, blog, all social media accounts to publishers and membership associations;• Driving social audience growth and consumer engagement and loyalty through the planning and execution of digital creative campaigns;• Oversee and implement digital advertising campaigns, liaising and briefing publishers and associations such as The Drum, Tech City News, UKTI, London and Partners, AOP, BIMA, IAB; • Oversee the implementation of email marketing campaigns by closely working with the Marketing Executive to ensure CMS and CRM integration. • Consumer research and insight and trends, including the in-house production of the ‘Digital Salary and Industry Insights’ report : data capture and analysis in SPSS, copywriting, design and promotion;• Managing key-strategic partnerships with publishers, membership associations and leading digital industry events, including The US Embassy – Scaling Two Cities, Great Tech Awards in partnership with UKTI and London and Partners, unBound, Digital Podge, DAWN, Level 39 events. • Track, analyse and measure results to ensure they meet targets and budget expectations;• Copywriting and designing marketing collateral, including brochures, leaflets, flyers, info-graphics, adverts. Show less

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  Econsultancy

  May 2015 - now

  • Manage and implement successful integrated marketing campaigns, using the full marketing mix, working on both regional (EMEA, APAC, Americas) and local campaigns (UK)• Plan, organise and execute multiple campaigns across the product portfolio whilst ensuring quality of output is maintained at all times• Manage lead generation marketing campaigns to raise awareness, nurture and qualify prospects• Utilise data and analyse user behaviour to identify Marketing Qualified Leads (MQLs) and build consumer segments based on their triggers for buying Show less

  • Marketing Manager

    Oct 2019 - now

  • Senior Marketing Executive

    May 2015 - Sept 2019
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  Centaur Media Plc

  Oct 2019 - now

  Marketing Manager

  • Manage and implement successful integrated marketing campaigns, using the full marketing mix, working on both regional (EMEA, APAC, Americas) and local campaigns (UK)• Plan, organise and execute multiple campaigns across the product portfolio whilst ensuring quality of output is maintained at all times• Manage lead generation marketing campaigns to raise awareness, nurture and qualify prospects• Utilise data and analyse user behaviour to identify Marketing Qualified Leads (MQLs) and build consumer segments based on their triggers for buying Show less