Ken Williams

Experience

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  American Cancer Society

  May 2011 - Sept 2013

  Responsible for data capture, reporting and analysis of all digital channels, including: web, mobile, social, email and online promotions.• Conducted complete audit and implementation of tools for tag management, digital analysis, and multivariate testing (including: SiteCatalyst, Google Analytics, Optimizely, Adobe DTM). Built a core team of digital analysts to drive digital strategy and campaign optimization for increased revenue growth and mission delivery.• Developed a series of business intelligence and reporting products to merge digital data from disparate sources for analysis and optimization of digital channels.• Worked with digital channel managers to establish a common set of key performance indicators for strategic integration. Show less

  • Principal, Digital Customer Analytics

    Aug 2012 - Sept 2013

  • Senior Consultant, Customer Analytics

    May 2011 - Aug 2012
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  Search Discovery

  Sept 2013 - Dec 2023

  Google Solutions Lead

  • Collaborated with prospects and clients to define business problems, and design solutions that can be delivered by Search Discovery's Analytics, Data Engineering and Data Science teams.• Ensured delivery teams have the capabilities necessary to solve marketing problems that specifically utilize the Google Analytics and the Google Cloud Platform (primarily BigQuery and Vertex AI).• Assisted to grow the Analytics and Data Engineering teams by about 10x over 10 years.• Launched new solutions to expand client relationships, including: predictive value-based bidding (using propensity modeling) and offline conversion integrations.• Established Search Discovery as a thought leader in the Analytics, Data Engineering and Data Science space through writing, speaking and publishing case studies.• Managed relationships with the Google Marketing Platform and Google Cloud Platform teams to grow software sales by approx. 12x over 10 years. Show less

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  DiveTeam

  Jan 2024 - now

  Chief Executive Officer

  We help marketers measure performance.