Omid Razavi

Experience

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  Union Marketing

  Mar 2012 - Dec 2017

  • Overlook operations and daily strategic functions of all departments, inclusive of marketing, IT, sales, and print• Provide one-on-one coaching for employees based on individual needs• Approaching our varying client segments and establishing strategies to reach them through advertising, promotion, gamification, and social media• Responsible for all outgoing communication and campaigning for clients, while remaining current on industry trends, labour relations and technology• Assess current and future needs of the company• Prepare budgets and costing for campaigns • Create and present campaign proposals to union and organization leaders to demonstrate why the outcomes are of superior value to other tabled proposals • Assist in the sourcing and development of cost-share solutions where applicable for clients• Develop relationships and maintain communications with shareholders• Established relationships with all media buy outlets and brokered ongoing campaign purchasesAchievements• Spearheaded a digitally driven Health and Safety campaign for the CFL Player’s association that garnered national attention and influenced the resignation of their then CFL Commissioner• Led numerous national, provincial and municipal awareness campaigns• Overlooked the development of research, print, and sales departments within Union Marketing, which reflected in a 25% increase in company personnel• Trained and motivated staff to increase the growth of the business by over 35% through sales and price increases• Redeveloped Union Marketing’s core service offerings and overlooked all digital re-branding• Successfully negotiated a 3 year collective agreement on behalf of Union Marketing with their unionized employees Show less • Responsible for the artistic development and final aesthetic of all media campaigns and affiliate/organization branding• Involved in developing all client brand guidelines• Budgeting for all client campaigns• Duties further include the direct management and responsibility of company animators, graphic designers, cinematographers and copy writing team• Acted as lead point of contact for client liaisonAchievements:• Led a successful year-long campaign for OPSEU’s College Part-Time Workers through various strategic digital and traditional means. The campaign has been recognized as the largest organizing campaign in Canadian history • Worked on numerous public awareness campaigns that led to successful agreements at the bargaining table• Directed a 4 minute goodwill animation short for The Toronto Civic Employees Union entitled “In Your Neighbourhood”, resulting in a successful PR boost for Local 416• Coordinated, visually defined and budgeted numerous charity events for clients, including the United Way Show less

  • Vice President

    Aug 2016 - Dec 2017

  • Creative Director

    Aug 2012 - Nov 2017

  • Animator / Graphic Designer

    Mar 2012 - Aug 2012
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  Swim Drink Fish Canada

  Jan 2018 - Oct 2018

  Marketing and Communications Manager

  Swimmable, drinkable, and fishable waters for everyone. Working to promote science, law, education, and storytelling with technology, to empower millions of people to know and safeguard their waters.Communications and Marketing Manager • Overlook all organization communications• Co-developed successful grant proposal funding $1.8 million for water monitoring hubs, including two First Nations communities• Establish social media campaigns and guidelines for national brand as well as our seven initiatives• Handle all media relations • Design and develop all mass email communications directed to our subscribers, committee and board members• Integrate campaign tracking through Salesforce CRM• Develop and maintain partner and donor relations which includes major sponsors • Developed all visual and digital elements for our 2018 Annual Swim Drink Fish Gala Show less

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  Let Me Out

  Sept 2018 - Nov 2019

  Creative Director

  A platform designed to raise awareness amongst youth to celebrate diversity and equity.• Published Let Me Out: a pop-out about coming out. The only LGTQ+ pop-up book currently available.• Successfully raised $30,000 in start-up costs to develop and launch book• Developed educational LGBTQ+ workshops which have been held worldwide• Social media content creator, developing inspirational weekly videos, animations, illustrations and further engaging content

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  Pflag Canada

  Oct 2018 - Sept 2020

  Director Of Communications

  Canada’s largest LGBTQ2S charitable organization with over 55 chapters nationwide. Pflag Canada continues to create opportunities and platforms for youth and their allies. • Overlook all organization communications focused on diversity and inclusion• Develop strategies and policies focused on combating barriers faced by the LGBTQ2S community, with a focus on youth• Develop customized training and educational workshops across Canada in support of the LGBTQ2S community• Onboard new chapters and ensure that all 55 current chapters adhere to guidelines and communications plan• Manage CRM and develop list building initiatives• Develop and maintain all stakeholder and donor opportunities which includes major sponsors like IKEA Canada, and RBC Show less

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  Institute for Gender and the Economy

  Nov 2019 - Jun 2021

  Digital Communications Officer

  The Institute for Gender and the Economy (GATE) at the Rotman School of Management promotes an understanding of gender inequalities and how they can be remedied – by people of all genders – in the world of business and, more broadly, in the economy.•Developed strategies and communication platforms to promote research-based policy recommendations for an economic recovery, with a focus on championing for Black, Indigenous and marginalized people, including: A Feminist Recovery Plan and Transitioning Employers: A survey of policies and practices for trans inclusive workplaces.•Defined and grew key audiences through multiple digital channels, while successfully setting and reaching engagement targets (Increased: newsletter list by 330%, Twitter by 48%, LinkedIn by 210% and YouTube by 125%).•Developed key performance indicators to determine the ongoing success of national media engagement, resulting in an increase in impressions of 39% since 2019.•Created monthly content calendars to drive the Institute’s ongoing thematic content on various digital platforms.•Gamified the Institute’s student experience, in a first-of-its-kind engagement platform for the Rotman School of Management, where students were incentivized to engage with the Institute’s research, content, and events. Show less

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  ItGetsBetterCanada

  Sept 2020 - now

  Executive Director

  Key management leader of IGBC. Responsible for overseeing the administration, programs, and strategic plan of the organization, as well as fundraising, marketing, and community outreach.

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  Kids Help Phone

  Jun 2021 - Dec 2021

  Director Of Strategic Communications and Community Impact

  Canada’s only 24/7, national support service, offering professional counselling, information and referrals and volunteer-led, text-based support to young people in both English and French.•Oversaw team and strategy responsible for day-to-day communications with partners and media, including fundraising, marketing, government relations and community outreach.•Developed enterprise-wide crisis mitigation communications plan, including a proactive media outreach plan.•Key strategic support for CEO and Board of Directors communications.•Developed all CEO communications and thought leadership strategy, during a period where organization experienced over 9 million user intakes from 2019. •Created and successfully disseminated PR plans promoting new equity programs focused on servicing racialized youth. Show less