Rakesh Soni

Rakesh Soni

Area Sales Manager / Territory Manager (Corporate & Govt. Sales) | Executive (Key Accounts) |Trainee

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  • Timeline

  • About me

    SALES STRATEGY & OPERATIONS

  • Education

    • Jagannath International Management School, Rohini

      1996 - 1996
      PGDBM International Marketing
    • NIIT -Delhi

      1993 - 1995
       Diploma in Computer Applications
    • Sri Guru Teg Bahadur Khalsa College

      1990 - 1993
      B.A.-History Honors Humanities

      Activities and Societies: Debates

    • Bhartiya Vidya Bhavan, Delhi

      1989 - 1990
       “A.I.S.S.C.E in Arts” from Bhartiya Vidya Bhawan – Delhi in 1990 Humanities/Humanistic Studies
    • Bhartiya Vidya Bhawan – Delhi

      1987 - 1988
       “A.I.S.C.E”
  • Experience

    • RPG Paging Services Ltd

      Mar 1995 - Dec 2000
      Area Sales Manager / Territory Manager (Corporate & Govt. Sales) | Executive (Key Accounts) |Trainee
    • NCS PEARSON PLC. – VUE, Delhi

      Dec 2000 - Oct 2003
      Channel Sales Manager – North & East India and Nepal

      • Coordinated with major clients like New Horizons, Tata Infotech Ltd., Informatics & STG, and vendors such as Tata Infotech, STG, IACM, IIHT Network, ATS, Microsoft & Cisco.• Developed and expanded the channel network and appointed 69 channel partners within an year.• Implemented strategies and monitored the effectiveness through regular sessions with channel partners hence increased market share up to 47%.

    • Sify Ltd

      Oct 2003 - Feb 2007
      Regional Sales Manager, DSA & Retail / Branch Head & Branch Mgr Operations & Sales Oct 2003 – Mar 07

      • Supervised budgeting, planning and managing promoters and front-line sales force.• Developed and implemented strategies for major institutions in the territory, ensuring strong-footing in competitors region resulting in revenue increase by 15-20% Y-o-Y.• Successfully led team of more than 150+ people with highest productivity nationally for ISP B2C business.

    • Reliance Communications Ltd.

      Sept 2007 - Dec 2011
      Sales Head – Enterprise Business – Wireless / Wireline Cluster Head, SME / WiMAX Head (Fixed Wireles

      • Elevated and sustained Delhi-WiMAX Team amongst top-3 cities on gross-sales to Retail & SME nationally. Increased Rajasthan monthly gross customer addition from less than 300 to more than 1000+ activations in a short span of 3-5 months.• Enhanced productivity for DSA team from less than to 23+ sales/FOS.• Strategically rolled out Wi-Max services in Delhi and established both DST and Dealer Channel.

    • TATA TELESERVICES LTD. (TTSL)

      Dec 2011 - Mar 2017
      Zonal Sales Head, Delhi & Rajasthan (Head-Retail Broadband) & Cluster Head, Enterprise/SME Business

      Led entire functions of organization building, exploring new markets, setting-up new regions & team’s strategy formulation, evaluation and implementation to foster business in zone. Led a team of 62 people and dealer channel, to manage voice and data business for SME, enterprise and retail segment in Delhi-NCR.• Delivered 300% YOY growth and 119% sales target for FY 2015-16 within the assigned geographical zone.• Expanded the broadband business by over 300% in Delhi-NCR within 18 months.• Successfully delivered highest DST productivity (both in Numbers & Revenue) among all regions for Retail-Wireline business (Broadband & Voice).• Achieved biggest SIP TRUNK, PRI & TFN orders nationally Show less

    • HT Media Ltd

      Mar 2017 - Jul 2019
      Group Head, L2L – Key Accounts

      Responsible for delivering sustained sales results, including maintaining a high level of customer satisfaction, building long-term strategic relationships with customers and partners while facilitating business transactions by articulating products. Act as sales strategist and tactician while offering thought leadership, strategic advice, insights for market differentiation, competitive advantage, and GTM-strategies using best-in-class tools and processes.Accountable to grow business, negotiate business to meet assigned goals and corporate objectives, and manage all sales and marketing efforts with clients in designated geographic territory. Develop and implement sales strategies. Liable for forecasting and projecting future sales along with other departments. Formulate and implement departmental budget.• Spearhead entire functions of the business unit and a team of 10 senior members including Account Managers, Senior Manager, AGM, & DGM, to manage end-to-end consumer marketing communication activities for delivering quality campaigns and building brand eminence through strategic planning.• Among top-20 sales people nationally for the year 2018-19 for highest revenue achievement during festival period.• Attained Highest Market Share growth in highly competitive market both for English & Hindi editions, increased from 55% to 63%.• Gained credit of running maximum numbers of exclusive campaigns in Hindustan Times. Show less

    • Multiple Companies

      Jun 2020 - Mar 2021
      Consultant Sales-Operations & Distribution

      Managing Distribution & Outbound sales

    • BluPrints (Aadharshila Mobility Solutions Pvt Ltd)

      Oct 2021 - Jul 2022
      National Sales Head
    • Parahit Technologies Ltd.

      Aug 2023 - now
      Head India Sales
  • Licenses & Certifications

    • Fundamentals of Digital Marketing

      Google
      Aug 2019