Cari Kellen

Experience

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  First Federal Bank / VantusBank

  Aug 2005 - Feb 2008

  Assistant Sales and Marketing Director

  Designed and wrote copy for all company's in house marketing materials. Promoted the company's products, services, and image by creating and implementing marketing campaigns which reflected the company's strategic plan. Coordinated all in-house marketing campaigns with corresponding media outlets, coordinated annual meetings and sales seminars, special events and information on the public website. Worked closely with all departments to assist them with sales support by providing personalized marketing materials, company premiums, and facilitating special events. Show less

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  Diocese of Sioux City

  Feb 2008 - May 2009

  Assistant Marketing and Development Director
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  Bickford Senior Living

  Jun 2009 - Dec 2010

  Community Relations Director

  • Coordinated Lunch and Learn presentations and group presentations to seek referrals from healthcare professionals and generate qualified leads.• Performed tours of the facilities and provided information about the services and amenities and sold apartment leases to residents and family members.• Tracked all marketing efforts, appointments, and prospective business contacts.

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  StoneyBrook Suites Assisted Living - Dakota Dunes

  Dec 2010 - Mar 2012

  Director of Marketing

  • Developed and facilitated all marketing campaigns and public relations events.• Designed print advertisements, promotional posters and handouts, direct mail, marketing collateral and company website.• Organized all community outreach events to include public speaking engagements, luncheons, and exhibitor booths and health fairs.• Managed all incoming leads and sales calls. • Created, implemented and managed a yearly marketing plan incorporated in the company's strategic planning for all five South Dakota assisted living homes. Show less

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  The Fine Twine Co.

  Mar 2012 - Apr 2016

  Sales And Marketing Representative

  • Sold wholesale and retail agriculture products to dealerships and farmers direct.• Generated leads through commercial trade shows and followed up with sales calls, emails, and direct mail.• Oversaw the company’s presence for tradeshows and events.• Designed the trade show booth to include digital interaction with the audience.• Implemented new company website. Generated referrals and leads from social media outlets. Developed all marketing campaigns, advertisements and on-line media.• Distributed agricultural products to Iowa, Nebraska, South Dakota, North Dakota, Kansas, Missouri, Oklahoma, Texas, Colorado, Wyoming, Minnesota, Illinois, and Wisconsin. Show less

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  Mid-Step Services

  Apr 2016 - May 2017

  Community Relations Director

  • Developed branding strategies and marketing campaigns in support of overall strategic marketing and fundraising goals.• Developed fundraising events and campaigns including annual golf outing, poker run and annual fundraiser for the corporate affiliation Pier Center for Autism “Derby and Dreams”.• Produced and implemented valuable and engaging content for website and social media platforms.• Wrote grants including the MRHD grant program and received grants to be used for home improvements and van transportation. Show less

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  EFS Group Wealth Management

  Apr 2017 - Mar 2023

  Marketing Director

  • Administer and design various communication outlets and content to ensure compliance with regulatory expectations and firm policies and procedures.• Develop client events that include a broad range of professionals and open new avenues for prospects to participate while maintaining retention with our current clients. • Create invitations and RSVP lists for client meetings and social events as needed. Follow up with phone calls and emails after invites are sent to ensure attendance. • Interact with prospects, prepare and deliver written and oral presentations to community members.• Develop and maintain relationships with key clients and produce new referrals.• Manage all databases and contact lists for office and coordinate email, direct mail campaigns, special events and community outreach events.• Send client correspondence, record referral gifts, send thank-you cards, and prepareyear-end referral summary statements.• Maintain all art and image files for the brand, image, new signage and print projects.• Interact with prospects and schedule appointments and meetings with financial advisors to produce financial analysis and assist with onboarding them to become clients.• Produce and implement valuable and engaging content for website and social media campaigns that attract targeted audiences.• Build strategic relationships and partnerships with industry members, agencies and vendors.• Perform all compliance responsibilities related to FINRA regulatory procedures and policies for financial firm and registered advisors.• Prepare, measure and monitor marketing budget and ROI reports. Show less

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  Riverside Technologies, Inc. (RTI)

  Jan 2023 - now

  Brand Marketing Manager

  • Develop and execute strategic marketing plans to support business objectives and drive growth• Create and oversee the implementation of digital marketing strategies, including SEO, SEM, and social media marketing.• Manage and optimize the company's website and online presence to drive traffic and generate leads.• Build and maintain brand awareness and reputation through effective marketing campaigns and activities