Vaishali Saini

Experience

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  Cognizant

  Apr 2016 - Mar 2017

  Programmer Analyst Trainee

  ▪Experience of Oracle SQL Developer Tool supporting Oracle Database 12c to manage the whole database.▪Adapted with Agile Product Development Cycle and its implications on Quality Control.▪Worked on Oracle tool OIPA and the Rules Palette Application.▪XML creation in Soap UI, mainly AsFile.▪Performed Functional Testing of enhancements for multiple interfaces.▪Accomplished 95% improvement in quality of product deliveries at User Acceptance Test.▪Conducted calls with On-shore team for walkthrough, test conditions review.▪Coordinated work with Developers to track backlog items and debugging.▪Reviewed activities for effective test execution. Show less

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  Arthashastra Group

  Apr 2017 - Feb 2019

  Digital Marketing Associate

  SOCIAL MEDIA•Managed official and unofficial social media accounts of reputed politicianWHATSAPP•Responsible for creating viral promotional content ANALYTICS•Responsible for driving social media insights to develop future strategy•Analyzed website traffic of paid and organic campaignsRESEARCH•Research on ongoing trends •Analyzed competitors planning and their strategiesCAMPAIGNS MANAGEMENT •Lead the team of 5 to run marketing campaigns online and offline•Created and implemented cost effective Facebook ad and blogging campaigns •Increased social media fans to 4 lakh and website clicks by 200% in 9 months•Maintained 50k+ weekly engagement on social media•Connected 20k+ fans through WhatsApp Show less

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  Prime Seller Hub

  Feb 2019 - May 2021

  Sr. Digital Marketing Executive

  SMMBoosted brand awareness by 400% by establishing a strong web and social media presenceCreate monthly calendar and creatives and engage with users to strengthen customer relationships EMAIL MARKETINGManage email marketing strategy that includes planning, creative, content, audience segmentation, deployment, and reporting of metrics Analyze campaign results including the audience, Open Rate, CTR, Frequency, ConversionImplement audience segmentation and personalization strategy to improve engagement rate by 10.2%WEBSITE MANAGEMENTHelped clients in developing website portals and marketing channels optimizationImproved click-through rates, conversion, traffic, AOV, and other important KPIsPAID MARKETINGWork with optimization team and campaign owners for landing page testing Monitor and optimize Facebook and Google ads to improve ROIAFFILIATE MARKETINGManage the campaigns for Affiliates, Send Newsletters and allocate commission to AffiliatesBoosted the conversion rate by 10% by maintaining affiliate relationshipsANALYTICSSimplify data points and understand the dynamics of campaigns and segmentationAnalyze customer behavior pattern with Funnel Focused PerspectiveUnderstand Customized attribution model and channel distribution Show less

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  Dentsu Media

  May 2021 - now

  • Manager

    Apr 2023 - now

  • Account Manager

    May 2021 - Mar 2023