Molly McGowan Gorsuch, APR

Experience

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  Bar Business Magazine

  Feb 2010 - Sept 2010

  Freelance reporter

  Wrote two feature stories, describing the scenes and flavors of the Triangle area in North Carolina ("The Beermuda Triangle" in March/April 2010 issue), as well as the Central West End section of St. Louis, Missouri ("The Spirits of St. Louis" in Sept. 2010 issue).

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  The Laker and Lutz News

  Jul 2010 - Oct 2010

  Freelance reporter

  Wrote features stories for the weekly newspaper.

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  Times-News of Burlington, North Carolina

  Dec 2010 - Mar 2014

  City Reporter

  Covered Burlington City Council and city news, downtown redevelopment, community-oriented policing, economic development, and general assignment stories in nearby municipalities and at Elon University. Updated website with breaking news events, tweeted stories and updates, and interacted with readers on Facebook.

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  Hendersonville Times-News

  Mar 2014 - Nov 2014

  Education and Business Reporter

  Covered Henderson County Public Schools, Blue Ridge Community College, and other spot news at local schools, business profiles in Henderson County, and initiatives of the Henderson County Chamber of Commerce. Wrote features and general assignment stories in nearby municipalities. Updated readers with breaking news events, tweeted stories and updates, and interacted with readers on Facebook.

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  Henderson County Public Schools

  Dec 2014 - Jul 2022

  Public Information Officer

  Coordinate coverage with news media, arrange interviews with administrators and staff, and work with teachers within the schools to find and promote the best stories on teacher, student and school accomplishments.In an effort to connect with more parents and community stakeholders in an increasingly tech-savvy world, one of the Public Information Office’s objectives is to increase HCPS’ social media presence on Twitter, Facebook, and Instagram, publicizing the positive events and initiatives within the system – both through original posts and photos and by sharing local media’s coverage of the schools. Show less

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  Rhodes Branding

  Aug 2022 - now

  As Director of Client Engagement for Rhodes Branding, Molly is the liaison between education leaders and the agency, connecting the K-12 community with services designed to accelerate performance and market position. She leads content and partner engagement strategy, and is a frequent conference presenter and podcast/blog guest. She also supports the onboarding of new clients, business development strategy, awareness, and marketing communications efforts for Rhodes Branding’s growth initiatives.Molly’s professional experience and expertise in School PR provide unique insight into the challenges faced by K-12 clients, and ensures the agency’s strategic approaches and deliverables fully prepare schools and districts for branding, marketing, and communication success. Show less

  • Executive Director of Client Strategy

    Jan 2025 - now

  • Director of Client Engagement

    Aug 2022 - Feb 2025