María Camila Torres

Experience

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  Unilever

  Jun 2019 - Jul 2020

  Human Resources Intern

  Responsibilities: - Creation of communication strategies and change management for Customer Development (Sales force, marketing, and trade marketing).- Support in recruitment.- Development of diversity and inclusion strategies at the LATAM level.

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  Implemedica LTDA

  Jul 2020 - Dec 2022

  Digital Marketing Analyst

  Responsibilities:- Leading the development and management of e-commerce platforms for both business (B2B) and consumer (B2C) clients, continuously optimizing user experience to maximize conversions and improve site navigation.- Creating and executing content strategies for various social media platforms, generating creative and relevant content to increase engagement and interaction with the audience.- Developing and implementing innovative strategies to provide differentiated experiences, identifying opportunities to highlight the brand in the market and improving customer retention through loyalty programs and customer satisfaction tracking.Achievements:- Established clear metrics and performance objectives to assess the success of implemented strategies, regularly analyzing results and adjusting strategies as needed to ensure customer satisfaction and add value to the business. Show less

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  Astro Medical SAS

  Jan 2022 - now

  Sales Manager

  Responsibilities:- Overseeing the development and planning of strategic sales plans, defining clear objectives and effective strategies to maximize commercial results.Supervising and managing the sales cycle, from prospecting to closure, ensuring a smooth and efficient process.- Maintaining strong and constructive relationships with clients, ensuring satisfaction and loyalty.- Managing relationships with suppliers, negotiating favorable conditions and ensuring the quality and timeliness of supplies.Achievements:- Optimized profit margins and ensured business profitability by effectively supervising and adjusting EBITDA. Show less

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  Explora Corporation

  Jan 2022 - Jan 2023

  Marketing Advisor

  Responsibilities:- Conducting an in-depth mapping of stakeholders and key influencers for the HIV business line, identifying relevant actors in the sector and establishing strategic relationships to strengthen the company's position.- Designing and executing comprehensive marketing plans, developing effective strategies to position HIV-related products in the market. This included identifying opportunities, market segmentation, and defining key messages.- Leading the planning and execution of campaigns to increase awareness about diseases, focusing specifically on HIV. These campaigns were designed to educate the target audience, reduce stigma, and promote prevention and treatment.Achievements:- Developed customized promotional material for the sales force, providing them with effective and updated tools to support their sales and promotion efforts. This included printed materials, multimedia presentations, and online resources. Show less